There are people all over the world that are willing to work for you or your organization. Do you need a marketing expert? Someone to create logos or design your website or create a mobile phone app? How about a virtual administrative assistance to handle some mundane (or not so mundane) activities so that you have a little more free time. Did you realize that you can pay someone on the Internet $5 to write a song for you? Internet outsourcing allows you to select, interview and hire workers on the Internet in much the same way you purchase products on Amazon. Potential new hires have detailed descriptions of their previous work, comments and star-rankings from previous “employers” and you can refuse to pay if you don’t like the work they’ve done. You can also offer a bonus if they do a great job. Hire workers from Indonesia, India or Indiana – people in every corner the planet are available in these emerging Internet worker markets. So whether you could use a ghostwriter, an electrical engineer or an administrative assistant, come to this workshop and learn the pros and cons of hiring people from the Internet.

1. Hiring Workers on the Internet
Doug Allen
dougallen@allensconsulting.com

2. • 345,000 new business joined Elance
• 80,000+ jobs are being posted each month
• 779,000 new freelancers joined Elance
• $200 million was earned by freelancers

4. Agenda
•5 Examples
•Quick Overview
•2-3 Project Examples
•Tips and Pitfalls

13. • Request an Invite
• Get Profiled
• Meet your Assistant
• Assign Tasks
• Pay

14. and reminding you of the appointment as the day draw nears
ex: haircut, massage, manicure.
• Finding and ordering a case of the same wine you and your
husband drank on your wedding day for your 10 year
anniversary.
• Finding an Apple store in the city you're visiting that has the
newest iPhone in stock and then texting you the coordinates
and hours of operation.
• Securing a reservation at a posh restaurant and offering a
suggestion of night spots your party of 8 could go to later in
the evening.
• Calling the 7 spots you visited in Vegas last weekend to
recover your lost ID and arrange for it to be shipped back.
• Research writers at the 5 major newspapers who are active on
Twitter to write about the tech space.
• Contact 4 star hotels in the Chicago area for prices on renting
out a ballroom for an upcoming event.

15. • Handle calendar, e-mail, outbound calling
• Travel itinerary, reservations, booking
• Transcribing, copy-editing and proof-reading
• Social media research and posting
• Purchases
• Data entry to Presentation formatting
assistants can…

16. • Manage projects or teams or hire/fire people
• Do accounting
• Create content (press, blogs, copy, etc.)
• Design work or photo/video editing
• Lead generation or sales calling
• Handle in-bound calls
• Manage your social media
assistants can’t…

17. • $97 – Light Plan
– US-based Assistant
– 15 15-minute requests
• $197 – Premium Plan
– Dedicated Assistant
– Up to 10 hours
– E-mail and Phone support
• $397 – Executive Plan
– Up to 20 hours
– Same day turn-around
• $997 – VIP Plan
– Up to 50 hours
– Night and Weekend
– E-mail, Phone and SMS support
Pay for by the month

18. • $97 – Light Plan
– US-based Assistant
– 15 15-minute requests
• $197 – Premium Plan
– Dedicated Assistant
– Up to 10 hours
– E-mail and Phone support
• $397 – Executive Plan
– Up to 20 hours
– Same day turn-around
• $997 – VIP Plan
– Up to 50 hours
– Night and Weekend
– E-mail, Phone and SMS support
Pay for by the month
Assigned to 6-10 clients
Assigned to 4-6 clients
Assigned to 2-4 clients

19. • Accounts are recurring monthly subscriptions
that can be cancelled at any time
• You can add users (other execs) to your
account for $100 per month
• Top two tiers get a ZA@yourdomain.com e-
mail
• E-mail delegates for Gmail only, not Outlook
• Share CC info over the phone; other sensitive
data via their secure link

22. • Web Development
– Design and programming; Ecommerce; UI Design
• Software Development
– Desktop and Mobile; Game dev; Scripts and Utilities
• Networking and Information Systems
– Network/Server Admin; DBA; ERP & CRM
• Design and Multimedia
– Graphic/Logo/Print Design; Audio and Video
Production; Engineering and Technical Design; 3D
modeling and CAD
Technical Categories

23. • Writing and Translation
– Tech/Creative writing; Website/blog/article; Translation
• Administrative Support
– Data entry; Assistant; Transcription; E-mail Handling
• Customer Service
– Tech Support; Order Processing; Phone Customer Service
• Sales and Marketing
– Advertising and PR; SEO/SEM/SMM; E-mail and
Telemarketing; Market research; Sales/Lead Generation;
Business Plans; Marketing Strategy
• Business Services
– Accounting/Bookkeeping; HR/Recruiting/Payroll; Legal;
Payment Processing; Financial Planning; Stat Analysis
Office Categories

26. Best Bookkeepers

27. Best Bookkeepers

28. • Create an Account
• Create a Job Posting
– Think of the skills required, not a job description
– Pay by hour or by project
– Work with Individuals or Agencies
– Pre-qualify with questions and ratings
• Select from Applicants
• Monitor the work
– Communicate frequently
• Accept the work and Pay
• Give Feedback
Process
10% fee

35. • Register
• Post your job
• Select a free-lancer
• Put money in escrow
• Monitor work
• Accept work and Pay
• Give Feedback
Process
8.75% fee

37. • Work of a wide variety for $5 per job
– Advertising
– Video & Animation
– Graphics and Design
– Programming and Tech
– Music and Audio
– Online Marketing
– Writing and Translation
• That’s pretty much the whole story

41. • A marketplace for work that requires human
intelligence
• Jobs are called Human Intelligence Tasks or HITs
• Register as a REQUESTER and create your HITs
– Excellent instructions
– Rate for each HIT and time estimated for completion
• Require qualifications
• Review and pay for the work 10% fee

42. Use Mechanical Turk for:

43. HITs

45. Find the largest possible image of the given real estate agent,
then copy the IMAGE URL and paste it into the provided field.
$.04 for this work. 9,771 Websites to work

46. HITs

47. Mechanical Turk Master
Masters are elite groups of Workers who have demonstrated accuracy on specific types of
HITs on the Mechanical Turk marketplace. Workers achieve a Masters distinction by
consistently completing HITs of a certain type with a high degree of accuracy across a variety
of Requesters. Masters must continue to pass our statistical monitoring to remain
Mechanical Turk Masters.
Masters receive special perks including:
•Exclusive access to work that requires a Master Qualification
•Access to a private forum available only to Masters
Please note that Workers cannot apply for this status - it is a performance based distinction.
The best thing a Worker can do to become a Master is to submit Assignments with accurate
results across a wide variety of Requesters on the Mechanical Turk marketplace.

50. • Crowd-sourced writing and design jobs

51. • Submit a detailed project request
• Get 10’s of job submissions
• Feedback loop improves everyone’s work
• Rate each submission until the deadline
• Choose the winning entry and that person
gets paid.

53. WHAT’S THE PROBLEM?

54. THE SOLUTION?
• Great genes
• Proper technique
• Correct coaching
• Advanced conditioning
• Hard work

55. WHO IS ISTVAN “STEVE” JAVOREK?
• Former Romanian Olympic Weightlifting coach
• Dragomir (bronze) and Tasnadi (silver) at 1984 Olympics
• All-sports conditioning coach at Texas A&M
• 1986 Floyd Heard world’s best 200 meter (1st in ‘87 Pan American Games)
• Arturo Barrios – 10,000 meter world record holder
• Randy Barnes – Olympic Shot putter (’88 silver and ‘96 gold)
• Head Strength and Conditioning Coach at Johnson County Community College
• Five National Champs, 78 region VI titles and 119 East Jayhawk Championships
• Kareem Rush, Wayne Simien, Sumya Anani and others
• Romania’s highest coaching honor – the Emeritus Coaching Award
• 2003 inducted into the USA Strength and Conditioning Hall of Fame

107. Review the CSS work

112. To Fiverr for Excel

141. Things were going well enough
that I asked for a custom
module be created and I
wanted Poya to do the work

167. Thanks for this information. My brother faced the same problem. he is all tensed and
worried. He is getting sick just thinking on this issue. He shared all the issues with me few
days back. he thought his issue will be resolved but oDesk is saying that his issue has been
submitted to another department. All I am trying to say. There are works he couldn't
submit good work. may be 10 out of 50. But also there are works where he did fantastic.
And the ratio to good:bad= 3:1. And the main part is he understand his mistakes and
promised that he won't do anything wrong that will impact badly on oDesk. So, is there
any chance if he gets a chance to work on odesk soon. Cause I saw him how happy he was
with oDesk. He can't stay without work and now he is out of work for 4-5 days. He always
recommend other people and his friends to join oDesk.

212. Benefits of Internet Workers
 Can be very inexpensive
 Scales easily – hire when you need to
 Make you more productive
 They can work while you’re sleeping
 Supplement your skillset
 Expand your skillset
 Part-timers – no healthcare costs
 Great for experiments and new ideas

213. Potential Problems
 Not an employee, so some loss of control
 They might
 Quit or Get too busy
 Charge you more
 Screw up
 Your stuff gets stolen
 Company and project “know how” is
outside somewhere
 If you don’t manage time zones, it can take
longer
 They’ll lie about their skills

214. The Relationship
 Contractual – but who’s contract?
 Based on mutual trust
 Gets summed up with a 5-point ranking – and it’s
hard for people to be fair
 Both sides get rated, scored and commented on
 Treat others with respect and it goes a long way

216. Tips
 Plan (budget) for problems and re-doing work
 Communicate using Skype
 Work late or very early hours
 Stick with Americans if you prefer
 Play around with very small projects
 Technology workers should seek out partners
 Designers should seek out partners
 Check with your clients to see if they care

217. Tips
 Study the profiles
 Hours worked and the types of jobs
 Ratings and what was said
 Until you trust them
 Small projects with quick milestones
 Work you know exactly how to do (but
don’t have time)
 Hourly work with lots of monitoring of results
 Fixed price projects with milestones

219. Tips (con’t)
 Red flag: their profile is perfect English,
but the Skype interview reveals
something else
 Grab some key phrases from the profile
and Google-check to see if it’s someone
else’s
 Google-check name and location

220. Best tip I Seen
GOOD SPECIFICATION OF YOUR REQUESTS!!!
especially for fixed price project, should be
learned at start. This is very important as
job postings of type "I want like this and
link" and expecting mind reading are very
bad practice and start for disaster, as
developer isn't possible to be aware of all
options of sample link (brute force scan
clicking), will loss time and give far from
precise estimate time and move
development in wrong direction