The document summarizes an Oracle Marketing Cloud User Group meeting. It includes an agenda for the meeting that covers announcements, a fall product release overview, a customer spotlight on a CASL opt-in campaign, and an open Q&A session. It also discusses potential topics for a November user group meeting.

1. Oracle Marketing Cloud User Group
Twin Cities | October 28, 2014

2. TODAY’S AGENDA
Intro, Announcements & Updates
Mike Bernard, Relationship One
Mike Bernard, Relationship One
1
2
3
Fall Release Overview
4
Customer Spotlight: CASL Opt-in Campaign
Desiree Quinn, Ameripride & Teshon Dyer, Relationship One
Open Forum / Q&A
Mike Bernard, Relationship One
CONFIDENTIAL | PAGE 2

3. UPDATES & ANNOUNCEMENTS

4. UPDATES & ANNOUNCEMENTS
‣ Intros, Updates, Etc.
‣ Relationship One
‣ Keith Cheek has joined the team
‣ Apps - AppCloud Partner of the Month with Oracle
‣ Oracle
‣ MME 2015 - Vegas: Call for speakers is open
‣ Fall Release:
‣ Pod 2 - October 7th
‣ Pod 3 - Over the weekend
‣ Pod 1 - November 2nd
CONFIDENTIAL | PAGE 4

5. Fall Release Overview

6. FALL RELEASE OVERVIEW
‣ UI Improvements
‣ Updates to template chooser
‣ Updated image chooser
‣ Cloud Action Decision elements for Apps
CONFIDENTIAL | PAGE 6

7. FALL RELEASE OVERVIEW
CONFIDENTIAL | PAGE 7

8. FALL RELEASE OVERVIEW
‣ Signature Rules and Layouts
‣ Bulk signature rule management
‣ Plain test signature rules
CONFIDENTIAL | PAGE 8

9. FALL RELEASE OVERVIEW
CONFIDENTIAL | PAGE 9

10. FALL RELEASE OVERVIEW
‣ Segments and Filters
‣ New Compare Visitor Profile Fields filter
CONFIDENTIAL | PAGE 10

11. FALL RELEASE OVERVIEW
CONFIDENTIAL | PAGE 11

12. FALL RELEASE OVERVIEW
‣ Emails
‣ Batch send emails - simple and multi-step sends
‣ Improved responsive design template for emails
‣ HTML upload live preview editor
‣ Enhanced WYSIWYG email template editor
CONFIDENTIAL | PAGE 12

13. FALL RELEASE OVERVIEW
‣ Landing Pages
‣ Select thumbnail for your landing pages
CONFIDENTIAL | PAGE 13

14. FALL RELEASE OVERVIEW
CONFIDENTIAL | PAGE 14

15. FALL RELEASE OVERVIEW
‣ Marketing Operations Center
‣ Two new dashboards have been added
‣ Updated UI to improve visual layout and presentation.
CONFIDENTIAL | PAGE 15

16. FALL RELEASE OVERVIEW
CONFIDENTIAL | PAGE 16

17. FALL RELEASE OVERVIEW
‣ Insight
‣ Increased Custom Data Object limits for reporting
‣ Campaign and email engagement analysis
‣ Landing page analysis
CONFIDENTIAL | PAGE 17

18. FALL RELEASE OVERVIEW
‣ General
‣ Upload assets in bulk and add them to a shared list
‣ New security experience
‣ Country code in Engage
CONFIDENTIAL | PAGE 18

19. FALL RELEASE OVERVIEW
‣ Coming Soon - Limited Release Beta
‣ A/B testing for simple email campaigns
‣ BlueKai integration
‣ Authenticated micro sites
‣ External dynamic content
CONFIDENTIAL | PAGE 19

20. CONFIDENTIAL | PAGE 20
CUSTOMER SPOTLIGHT:
AMERIPRIDE

21. ABOUT ME
‣ Desiree Quinn
‣ Six years of Eloqua experience
‣ Current Role: Marketing Campaign Planner, with AmeriPride
‣ 952.738.3370
‣ desiree.quinn@ameripride.com
CONFIDENTIAL | PAGE 21

22. ABOUT AMERIPRIDE
‣ Uniform and Linen Service Company
‣ US and Canadian business
‣ Celebrating 125 years in the business
‣ B to B company
‣ Target Customer: Any company with a front door and a restroom (that means you)
‣ Products: Floor mats, linens, soap dispensers, paper dispensers, uniforms, team wear, and
much more
‣ Services: Garment Management Programs, Custom eStores, Rent, Lease or Purchase Programs
CONFIDENTIAL | PAGE 22

23. ABOUT AMERIPRIDE
‣ Implemented Eloqua in January 2014
‣ Currently using Eloqua for:
‣ Lead Qualification
‣ All web forms have an Eloqua backend form
‣ Lead Qualification team follows up with lead
‣ Campaigns
‣ Lead Scoring
‣ CRM data cleansing
‣ Closed Loop Reporting
CONFIDENTIAL | PAGE 23

24. CASL OPT-IN CAMPAIGN - DETAILS
‣ Canada's anti-spam legislation (CASL)
‣ July 2014
‣ Requires express consent (no pre-checked boxes)
‣ Not just an email law
‣ Installation of computer programs without the end user’s consent
‣ Commercial Electronic Message (CEM). A CEM is defined as any electronic message that
encourages participation in a commercial activity
‣ Our issue: How to get prospects, who we just started email marketing to, to sign-up for
our information
‣ Our Solution: For everyone who subscribed, they could choose a free downloadable gift
CONFIDENTIAL | PAGE 24

25. CASL OPT-IN CAMPAIGN - DETAILS
‣ Downloadable gift:
‣ Each subscribed prospect would receive a unique gift code to redeem to get their gift
‣ Worked with vendor for the gifts and codes
‣ Great! But how do we get the gift code assigned to the contact?
‣ Manual Process: Export the form data and assigning gift code. Potential issues:
‣ Greater margin for error
‣ Contact would need to wait up to 24 hours for their gift code
‣ Took up time and resources on our team
‣ Automated Process: Automatically assign
‣ How to assign the unique code to each contact
‣ Ensure each contact was only assigned one code
CONFIDENTIAL | PAGE 25

26. CASL OPT-IN CAMPAIGN - CHALLENGES
‣ What didn’t work?
‣ Lookup Tables and Update Rules
‣ Use Jquery to assign an incremental value
‣ Use the form processing step to increment a CDO value by 1
‣ Main Challenge: “Stamping” each submission with an incremental value
CONFIDENTIAL | PAGE 26

27. CASL OPT-IN CAMPAIGN - SOLUTION
‣ Upload the gift code file to a database on our server and use script to
populate each code to a hidden field upon form submission.
‣ Considerations:
‣ The user must have javascript enabled
‣ Ensuring that there were no duplicate submissions
‣ Using two forms, pulling from the same single set of codes
CONFIDENTIAL | PAGE 27

28. CASL OPT-IN CAMPAIGN - SOLUTION
‣ Process:
‣ User hits the landing page and it loads in the browser
‣ The JavaScriptEnabled hidden form field is populated upon page load
‣ User fills out the form and hits submit
‣ If javascript is enabled, the script looks at the email address to determine if a “new”
submission
‣ The next gift code will be applied to our hidden form field
‣ The javascript completes and submits to Eloqua
‣ We use conditional processing steps to direct the user experience
‣ Walkthrough
CONFIDENTIAL | PAGE 28

29. CASL OPT-IN CAMPAIGN - RESULTS
‣ Met goals?
‣ Yes and no.
‣ People responded, when our database was really unknown
‣ Would have liked to have more people respond
‣ Open Rate: 19.39%
‣ Clickthrough Rate: 1.10%
‣ Form Submissions Rate: 62.25%
CONFIDENTIAL | PAGE 29

30. CASL OPT-IN CAMPAIGN - MOVING FORWARD
‣ Training sales on how to get contacts to subscribe to our information and
how to update this in CRM
‣ Anyone who subscribes to our information enters this campaign (online
form, sales, etc)
CONFIDENTIAL | PAGE 30

31. CASL OPT-IN CAMPAIGN - LEARNINGS TO SHARE
‣ Consult with your legal team
‣ Make it a priority for the team
‣ Start earlier
‣ Keep it short and simple
‣ We received the best response when the email and landing pages were simple, and to the
point
‣ Have a plan in place for post campaign
‣ Eloqua was great help with navigating through CASL. Webinars, Topliners
article, Account Manager Help
‣ Relationship One helpful for advanced Eloqua coding and functionality
CONFIDENTIAL | PAGE 31

32. CONFIDENTIAL | PAGE 32
THANK YOU
QUESTIONS?

33. Open Forum / Q&A

34. NOVEMBER USER GROUP
‣ November 18 or 25 - thoughts?
‣ Agenda
‣ Intro, Announcements & Updates
‣ Subscription Management Overview
‣ App Overview & Customer Use Case
‣ Easy tips & tricks for a non-HTMLer using Eloqua
‣ Open Forum / Q&A
CONFIDENTIAL | PAGE 34

35. Let’s Connect
Relationship One
8009 34th Avenue
Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com