The document is a summary of the Oracle Marketing Cloud User Group meeting held in Chicago on November 3, 2016, detailing discussions on various topics including lead scoring, marketing automation, and product updates for Oracle Eloqua. Key highlights include upcoming meetings, announcements regarding changes and updates to product features, as well as insights on future reporting capabilities. The document also encourages community engagement through job postings and local events.

1. Oracle Marketing Cloud User Group
Chicago | November 3, 2016

2. 11/1/16
WELCOME
CONFIDENTIAL |

3. 11/1/16
Recommendations for Lead Scoring
Future of Marketing Automation: Product Overview
and Vision of Oracle Eloqua
TODAY’S AGENDA
Tracy Traeger, Principal Product Manager, Oracle
1
2
3
Jim McLemore, Sr Manager of Marketing Technology, West Unified
Sean Baker, Sr Marketing Technology Analyst, Assurance
Kim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.
Charlie Nystrom, Sr Marketing Cloud Consultant, Relationship One
Welcome - Announcements
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Tricia Duncan, Analytics Consultant, Relationship One
4 Oracle Eloqua Reporting: Current World, Future
World, Out of this World
5 Open Discussion Topic: Omni-Channel
Nelson Bernabe, Manager, Accenture

4. 11/1/16
WELCOME
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‣ Who is at the User Group for the first time?
‣ What’s your experience level?
‣ Beginner: “What’s Eloqua?” or “I can log in”
‣ Intermediate: “I know enough to be dangerous?”
‣ Master: “Eloqua is my middle name”
‣ What keeps you up at night (Oracle Eloqua related)?
‣ Future locations? Note, we had 45+ registrants for this event
‣ What topics would you like to have covered?
‣ Utilize this field on the registration form for future events

5. 11/1/16
SAVE THE DATES!
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Upcoming User Group Meeting Schedule (tentative)
‣ Q1: Wednesday, February 23rd, 2017
‣ Topic: Advocate Marketing & Customer Lifecycle Marketing
‣ User Group Spotlight Speaker(s)?
‣ Sponsor(s): Influitive?
‣ Q2: Wednesday, June 1st, 2017
‣ Topic/Speakers/Sponsors: TBD
‣ Q3: Wednesday, August 31st, 2017
‣ Topic/Speakers/Sponsors: TBD

6. 11/1/16
EVENTS
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Modern Marketing Experience 2017
Week of April 24th (25th-27th) @ Mandalay Bay

7. 11/1/16CONFIDENTIAL |
Coming to Chicago - November 16th!
EVENTS

8. 11/1/16CONFIDENTIAL |
Other recommended local events?
Other recommended non-local events?
EVENTS

9. 11/1/16
ANNOUNCEMENTS
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10. 11/1/16
Inspired Marketing Podcasts
‣ 14 Episodes to date
‣ Recently released: Experian, Lexmark, MongoDB
‣ On deck: Thomson Reuters, Intuit
‣ Interested in participating?
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ANNOUNCEMENTS

11. 11/1/16
ANNOUNCEMENTS
EMERGENCY!…Just kidding!
‣ POD 1 and 2 Naming Standardization (Postponed
Indefinitely)
‣ Oracle announced they would NOT renew old certificates:
‣ secure.eloqua.com (1) or www.02.secure.eloqua.com (2)
‣ Align links with other pods
‣ Impact - what would have failed?
‣ API Calls: any requests being sent to secure.eloqua.com
‣ Hardcoded redirects: e.g. http://now.eloqua.com/e/er?
‣ Weblinks: Activity Overview, Add or Unsubscribe to/fromCONFIDENTIAL |

12. 11/1/16
ANNOUNCEMENTS
Oracle Eloqua Product Updates
‣ Eloqua 483 release - Oct 11 - 30
‣ Optional new navigation becomes mandatory
‣ Improved visual look for Campaign Canvas
‣ Engage will allow attachments - YAY!!
‣ Eloqua now accepting additional customers into Controlled
Availability program to preview the new Insight reporting
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13. 11/1/16
ANNOUNCEMENTS
Oracle Eloqua Product Updates - Highlight
‣ Eloqua 483 release - Oct 11 - 30
‣ Contact Washing Machine App RegEx Replace action
‣ Addresses String Manipulation Cloud Connector
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14. 11/1/16
ANNOUNCEMENTS
Deprecation of Campaign Canvas Cloud Connectors and Cloud
Components (Update)
‣ New dates to remember:
‣ After Feb 1st you can no longer add new instances
‣ After Mar 31st CC’s will cease to function as intended
‣ After Mar 31st Program Builder and Feeders will stop
working
‣ After Mar 31st cloud connector.eloqua.com will shutdown
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15. 11/1/16
ANNOUNCEMENTS
Oracle Marketing Cloud Help Center Videos (Youtube)
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16. 11/1/16
ANNOUNCEMENTS
Label Assignment Program
‣ Establish Contact Security within instance, i.e. who users can
see
‣ Available, but needs to be enabled (submit SR); single user
‣ Only a single program can be created
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17. 11/1/16
ANNOUNCEMENTS
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Audience Updates:
‣ Who’s looking for new team members?
‣ Post/Check Out Topliners Job Board
‣ Post to Topliners Chicago Area Eloqua Users Group
‣ Recommended local events coming up?
‣ Keep the conversation going on our Topliner Group
‣ Interested in speaking at an event, connect with Kim or Charlie

18. 11/1/16
FUTURE OF MARKETING AUTOMATION:
PRODUCT OVERVIEW AND
VISION OF ORACLE ELOQUA
TRACY TRAEGER
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19. 11/1/16
RECOMMENDATIONS FOR LEAD SCORING
JIM MCLEMORE
SEAN BAKER
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20. 11/1/16
ORACLE ELOQUA REPORTING:
CURRENT WORLD,
FUTURE WORLD,
OUT OF THIS WORLD
TRICIA DUNCAN
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21. 11/1/16
MEET TRICIA
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Tricia Duncan
Analytics Consultant
763.515.4919
tricia.duncan@relationshipone.com

22. 11/2/16
Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TOPIC AGENDA
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2
3
Future World: Facts About Future State
4
Out of this World: Beyond Eloqua's Native
Reporting Options
Current World: Overview of Reporting Today
Q&A
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23. 11/1/16
CURRENT WORLD
Overview of Reporting Today
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24. 11/1/16
CURRENT WORLD
Overview of Reporting Today
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Insight
‣ Out-of-the-box
‣ Reports
‣ Dashboards
Pros & Cons

25. 11/1/16
CURRENT WORLD
Overview of Reporting Today
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Analyzer
‣ Custom
‣ Reports
‣ Dashboards
Pros & Cons

26. 11/1/16
FUTURE WORLD
Facts About Future State
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27. 11/1/16
FUTURE WORLD
Facts About Future State
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OBI: Oracle Business Intelligence
‣ New Reporting Tool
‣ Not stand alone
‣ Same data warehouse
‣ Currently in Controlled Availability
‣ GA in 2017
‣ Oracle working on transition plan and best practices

28. 11/1/16
FUTURE WORLD
Facts About Future State
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OBI Homepage
Folder Structure

29. 11/1/16
FUTURE WORLD
Facts About Future State
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Analysis Interface

30. 11/1/16
FUTURE WORLD
POV on OBI for Oracle Eloqua
Pros
✓ Same data structure (also a con?)
✓ More visibility into the data model
✓ Significant amount of time to adjust
✓ Talking to customers about best
practices (100 in beta)
✓ New/modern user interface
✓ Thorough documentation
✓ Same type of users as Insight:
Reporters and Analyzers
✓ More intuitive interface - but still drag
and drop system
✓ More visibility into the data model
✓ More/better support
✓ More straight forward with what you
can/can’t do with customreporting
Cons
✓ Custom reports will need to be
rebuilt
✓ Limited beta preview
✓ Limited data structure
✓ Limited visualizations
✓ Same out of the box reports
✓ Same limited function/ calculations
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31. 11/1/16CONFIDENTIAL |
FUTURE WORLD
Facts About Future State
Provided XML
and SQL

32. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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33. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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What data can you take out of Eloqua?
‣ Activity
‣ Contacts
‣ Accounts
‣ Object Metadata (Campaigns, Email Assets, etc.)
‣ Custom Object Data

34. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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How can you get it out?
‣ Query the Eloqua Bulk API (partner with IT)
‣ Data Transporter Apps (talk with us after!)

35. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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Why?
‣ Build your own models (Custom attribution, etc.)
‣ Blend with other data sources (CRM, Social, Finance…)
‣ Build your own visualizations, view trends over time
‣ Historical record (>25 months for long term analysis)
‣ Unleash your analytics team (or hire one :) )

36. 11/1/16CONFIDENTIAL |

37. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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38. 11/1/16CONFIDENTIAL |

39. 11/1/16CONFIDENTIAL |

40. 11/1/16CONFIDENTIAL |

41. 11/1/16
Q&A
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42. 11/1/16
CLOSING COMMENTS
Next Chicago User Group
‣ Q1 Month (January or February)?
‣ Topics (can work with 3rd parties to demo, present)?
‣ Venue?
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43. 11/1/16
OPEN DISCUSSION
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44. 11/1/16
THANKS FOR JOINING US!
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