Overview of the topics to be covered during the Chicago Oracle Marketing Cloud User Group, Eloqua Updates, Upcoming Events, and more.

1. Oracle Marketing Cloud User Group
Chicago | November 3, 2016

2. 11/1/16
WELCOME
CONFIDENTIAL |

3. 11/1/16
Recommendations for Lead Scoring
Future of Marketing Automation: Product Overview
and Vision of Oracle Eloqua
TODAY’S AGENDA
Tracy Traeger, Principal Product Manager, Oracle
1
2
3
Jim McLemore, Sr Manager of Marketing Technology, West Unified
Sean Baker, Sr Marketing Technology Analyst, Assurance
Kim Dazey, Marketing Manager - Lead Nurture, Morningstar Inc.
Charlie Nystrom, Sr Marketing Cloud Consultant, Relationship One
Welcome - Announcements
CONFIDENTIAL |
Tricia Duncan, Analytics Consultant, Relationship One
4 Oracle Eloqua Reporting: Current World, Future
World, Out of this World
5 Open Discussion Topic: Omni-Channel
Nelson Bernabe, Manager, Accenture

4. 11/1/16
WELCOME
CONFIDENTIAL |
‣ Who is at the User Group for the first time?
‣ What’s your experience level?
‣ Beginner: “What’s Eloqua?” or “I can log in”
‣ Intermediate: “I know enough to be dangerous?”
‣ Master: “Eloqua is my middle name”
‣ What keeps you up at night (Oracle Eloqua related)?
‣ Future locations? Note, we had 45+ registrants for this event
‣ What topics would you like to have covered?
‣ Utilize this field on the registration form for future events

5. 11/1/16
SAVE THE DATES!
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Upcoming User Group Meeting Schedule (tentative)
‣ Q1: Wednesday, February 23rd, 2017
‣ Topic: Advocate Marketing & Customer Lifecycle Marketing
‣ User Group Spotlight Speaker(s)?
‣ Sponsor(s): Influitive?
‣ Q2: Wednesday, June 1st, 2017
‣ Topic/Speakers/Sponsors: TBD
‣ Q3: Wednesday, August 31st, 2017
‣ Topic/Speakers/Sponsors: TBD

6. 11/1/16
EVENTS
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Modern Marketing Experience 2017
Week of April 24th (25th-27th) @ Mandalay Bay

7. 11/1/16CONFIDENTIAL |
Coming to Chicago - November 16th!
EVENTS

8. 11/1/16CONFIDENTIAL |
Other recommended local events?
Other recommended non-local events?
EVENTS

9. 11/1/16
ANNOUNCEMENTS
CONFIDENTIAL |

10. 11/1/16
Inspired Marketing Podcasts
‣ 14 Episodes to date
‣ Recently released: Experian, Lexmark, MongoDB
‣ On deck: Thomson Reuters, Intuit
‣ Interested in participating?
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ANNOUNCEMENTS

11. 11/1/16
ANNOUNCEMENTS
EMERGENCY!…Just kidding!
‣ POD 1 and 2 Naming Standardization (Postponed
Indefinitely)
‣ Oracle announced they would NOT renew old certificates:
‣ secure.eloqua.com (1) or www.02.secure.eloqua.com (2)
‣ Align links with other pods
‣ Impact - what would have failed?
‣ API Calls: any requests being sent to secure.eloqua.com
‣ Hardcoded redirects: e.g. http://now.eloqua.com/e/er?
‣ Weblinks: Activity Overview, Add or Unsubscribe to/fromCONFIDENTIAL |

12. 11/1/16
ANNOUNCEMENTS
Oracle Eloqua Product Updates
‣ Eloqua 483 release - Oct 11 - 30
‣ Optional new navigation becomes mandatory
‣ Improved visual look for Campaign Canvas
‣ Engage will allow attachments - YAY!!
‣ Eloqua now accepting additional customers into Controlled
Availability program to preview the new Insight reporting
CONFIDENTIAL |

13. 11/1/16
ANNOUNCEMENTS
Oracle Eloqua Product Updates - Highlight
‣ Eloqua 483 release - Oct 11 - 30
‣ Contact Washing Machine App RegEx Replace action
‣ Addresses String Manipulation Cloud Connector
CONFIDENTIAL |

14. 11/1/16
ANNOUNCEMENTS
Deprecation of Campaign Canvas Cloud Connectors and Cloud
Components (Update)
‣ New dates to remember:
‣ After Feb 1st you can no longer add new instances
‣ After Mar 31st CC’s will cease to function as intended
‣ After Mar 31st Program Builder and Feeders will stop
working
‣ After Mar 31st cloud connector.eloqua.com will shutdown
CONFIDENTIAL |

15. 11/1/16
ANNOUNCEMENTS
Oracle Marketing Cloud Help Center Videos (Youtube)
CONFIDENTIAL |

16. 11/1/16
ANNOUNCEMENTS
Label Assignment Program
‣ Establish Contact Security within instance, i.e. who users can
see
‣ Available, but needs to be enabled (submit SR); single user
‣ Only a single program can be created
CONFIDENTIAL |

17. 11/1/16
ANNOUNCEMENTS
CONFIDENTIAL |
Audience Updates:
‣ Who’s looking for new team members?
‣ Post/Check Out Topliners Job Board
‣ Post to Topliners Chicago Area Eloqua Users Group
‣ Recommended local events coming up?
‣ Keep the conversation going on our Topliner Group
‣ Interested in speaking at an event, connect with Kim or Charlie

18. 11/1/16
FUTURE OF MARKETING AUTOMATION:
PRODUCT OVERVIEW AND
VISION OF ORACLE ELOQUA
TRACY TRAEGER
CONFIDENTIAL |

19. 11/1/16
RECOMMENDATIONS FOR LEAD SCORING
JIM MCLEMORE
SEAN BAKER
CONFIDENTIAL |

20. 11/1/16
ORACLE ELOQUA REPORTING:
CURRENT WORLD,
FUTURE WORLD,
OUT OF THIS WORLD
TRICIA DUNCAN
CONFIDENTIAL |

21. 11/1/16
MEET TRICIA
CONFIDENTIAL |
Tricia Duncan
Analytics Consultant
763.515.4919
tricia.duncan@relationshipone.com

22. 11/2/16
Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TOPIC AGENDA
1
2
3
Future World: Facts About Future State
4
Out of this World: Beyond Eloqua's Native
Reporting Options
Current World: Overview of Reporting Today
Q&A
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23. 11/1/16
CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |

24. 11/1/16
CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |
Insight
‣ Out-of-the-box
‣ Reports
‣ Dashboards
Pros & Cons

25. 11/1/16
CURRENT WORLD
Overview of Reporting Today
CONFIDENTIAL |
Analyzer
‣ Custom
‣ Reports
‣ Dashboards
Pros & Cons

26. 11/1/16
FUTURE WORLD
Facts About Future State
CONFIDENTIAL |

27. 11/1/16
FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
OBI: Oracle Business Intelligence
‣ New Reporting Tool
‣ Not stand alone
‣ Same data warehouse
‣ Currently in Controlled Availability
‣ GA in 2017
‣ Oracle working on transition plan and best practices

28. 11/1/16
FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
OBI Homepage
Folder Structure

29. 11/1/16
FUTURE WORLD
Facts About Future State
CONFIDENTIAL |
Analysis Interface

30. 11/1/16
FUTURE WORLD
POV on OBI for Oracle Eloqua
Pros
✓ Same data structure (also a con?)
✓ More visibility into the data model
✓ Significant amount of time to adjust
✓ Talking to customers about best
practices (100 in beta)
✓ New/modern user interface
✓ Thorough documentation
✓ Same type of users as Insight:
Reporters and Analyzers
✓ More intuitive interface - but still drag
and drop system
✓ More visibility into the data model
✓ More/better support
✓ More straight forward with what you
can/can’t do with customreporting
Cons
✓ Custom reports will need to be
rebuilt
✓ Limited beta preview
✓ Limited data structure
✓ Limited visualizations
✓ Same out of the box reports
✓ Same limited function/ calculations
CONFIDENTIAL |

31. 11/1/16CONFIDENTIAL |
FUTURE WORLD
Facts About Future State
Provided XML
and SQL

32. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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33. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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What data can you take out of Eloqua?
‣ Activity
‣ Contacts
‣ Accounts
‣ Object Metadata (Campaigns, Email Assets, etc.)
‣ Custom Object Data

34. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |
How can you get it out?
‣ Query the Eloqua Bulk API (partner with IT)
‣ Data Transporter Apps (talk with us after!)

35. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |
Why?
‣ Build your own models (Custom attribution, etc.)
‣ Blend with other data sources (CRM, Social, Finance…)
‣ Build your own visualizations, view trends over time
‣ Historical record (>25 months for long term analysis)
‣ Unleash your analytics team (or hire one :) )

36. 11/1/16CONFIDENTIAL |

37. 11/1/16
OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
CONFIDENTIAL |

38. 11/1/16CONFIDENTIAL |

39. 11/1/16CONFIDENTIAL |

40. 11/1/16CONFIDENTIAL |

41. 11/1/16
Q&A
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42. 11/1/16
CLOSING COMMENTS
Next Chicago User Group
‣ Q1 Month (January or February)?
‣ Topics (can work with 3rd parties to demo, present)?
‣ Venue?
CONFIDENTIAL |

43. 11/1/16
OPEN DISCUSSION
CONFIDENTIAL |

44. 11/1/16
THANKS FOR JOINING US!
CONFIDENTIAL |