This document summarizes the agenda and presentations for an Oracle Marketing Cloud User Group meeting. The agenda includes highlights of Interact, demonstrations of the AppCloud connector, updates and announcements, and a customer spotlight. Under AppCloud, demos are provided of a promotion sampler app and an SFTP exporter for exporting Eloqua contacts. The document also summarizes a case study of how Cummins Power Generation used custom objects and blind forms to automate lead management.

1. Oracle Marketing Cloud User Group
Minneapolis | July 29, 2014

2. TODAY’S AGENDA
Erin Rowles, Relationship One
1
2
3
Interact Highlights
4
AppCloud: Cloud Connector Demos
Updates & Announcements
What’s on your mind
CONFIDENTIAL | PAGE 2
5
Customer Spotlight
Tess Dyer, Relationship One
Heidi Huffman, Relationship One

3. Updates & Announcements

4. CONFIDENTIAL | PAGE 4
UPDATES ANNOUNCEMENTS
‣ You?
‣ How’s CASL going?
‣ Us (Relationship One)
‣ Happy Birthday to us!
‣ We’re Growing!
‣ Mike Bernard - Marketing Cloud Practice Director
‣ Hiring
‣ Marketing Cloud Consultant

5. CONFIDENTIAL | PAGE 5
UPDATES ANNOUNCEMENTS
‣ Summer Release
‣ Modern Marketing Experience
‣ March, 2015 - Vegas
‣ 2014 Markies
‣ European and North American combined into one Global
Markie Awards Program
‣ Winners announced @ Modern Marketing Experience Europe
in London - October 2014
‣ Deadline: August 22
‣ http://markies.eloqua.com/
!

6. Interact Highlights

7. CONFIDENTIAL | PAGE 7
INTERACT HIGHLIGHTS
‣ Presentations
‣ Engagement
‣ Targeting
‣ Conversion
‣ Technology
‣ Analytics
‣ http://topliners.eloqua.com/groups/interact-2014-presentations

8. CONFIDENTIAL | PAGE 8
CLOUD CONNECTOR
DEMOS

9. CONFIDENTIAL | PAGE 9
ORACLE MARKETING CLOUD APPCLOUD

10. CONFIDENTIAL | PAGE 10
ORACLE MARKETING CLOUD APPCLOUD
‣ First Steps
‣ Visit, learn, explore the AppCloud marketplace
‣ Enable Eloqua instance for API support
‣ Update Eloqua user to receive API access
‣ Set up an AppCloud user - where connectors and components actually live, this is where they are
configured and run
‣ cloudconnectors.eloqua.com
‣ appcloud.relationshipone.com

11. CONFIDENTIAL | PAGE 11
CUSTOMER SOLUTION USING APPS
‣ Business Challenge for the Client
‣ Automating a free case offer campaign, using an Eloqua form and landing page.
‣ Requirements
‣ Offering a process to capture form submissions.
‣ Automatically redirecting the user to a “Limit Reached” message based on number of cases
available.
‣ Displaying an “Offer Ended” message when the offer closed based upon date.
‣ Limiting the offer to one case per district, identifying by email domain.
‣ Offering a solution for when users do not have javascript enabled.
‣ Automating submissions to be sent to fulfillment.

12. CONFIDENTIAL | PAGE 12
PROMO SAMPLER APP
‣ What is it?
‣ Add a promotion sample request on a landing page while controlling who can register, sampling
time, promotion options and inventory.
‣ Why use it?
‣ To be able to “set it and forget it.”
‣ To take advantage of functionality that would typically require custom javascript.
‣ How to use it?
‣ Create your assets in Eloqua - Offer form with and landing pages.
‣ Configure the App.
‣ Copy and paste the javascript generated and apply to offer landing page.

13. CONFIDENTIAL | PAGE 13
PROMO SAMPLER APP
‣ Requirements
‣ Offer start and end dates
‣ Unit limit
‣ Offer form with necessary fields AND a hidden javascript check field
‣ Landing Pages for:
‣ Thank You
‣ Already Ordered
‣ Limit Reached
‣ Offer Ended
‣ Enable Javascript

14. Demo

15. CONFIDENTIAL | PAGE 15
PROMO SAMPLER APP
‣ Gotchas
‣ Format for URLs - must include “http://“
‣ Enable Javascript page - If you link back to the original form page, ensure your URL has
target=“_blank”
‣ If you make changes to the configuration, you must copy and paste the updated javascript

16. CONFIDENTIAL | PAGE 16
SFTP EXPORTER FOR ELOQUA CONTACTS
‣ What is it?
‣ Export Eloqua campaign members to a secure file server when you need to (hourly, intra-day, daily,
or weekly).
‣ Why use it?
‣ Automate list exports to a tele-qualification team, print vendor, fulfillment partner, or just internally,
while having the flexibility to choose which fields to include from the contact record.
‣ How to use it?
‣ Install connector in Eloqua instance.
‣ Create program or campaign to input your cloud connector.
‣ Configure the SFTP Exporter as one of the steps.
‣ Enable or Activate.

17. Demo

18. CONFIDENTIAL | PAGE 18
SFTP EXPORTER FOR ELOQUA CONTACTS
‣ Gotchas
‣ Input your Eloqua credentials upon activating your account, otherwise you won’t have them in the
drop-down when configuring the app.
‣ Make sure your file path has no spaces.
‣ If using a program, you can only use Standard mode.
‣ If needing the use of a feeder, use a program vs. a campaign.

19. CONFIDENTIAL | PAGE 19
CLIENT CASE STUDY:
CUMMINS POWER GENERATION
LEAD MANAGEMENT

20. CONFIDENTIAL | PAGE 20
COMPANY OVERVIEW
Cummins Power Generation produces diesel power generating, transfer, and control
technologies. Its commercial products are used in standby power and emergency
systems, and multi-megawatt peaking facilities. In developing countries, where reliable
utility power can sometimes be sketchy, Cummins Power Generation's products are
used as a primary source of energy. Cummins Power Generation operates as a business
unit of diesel-engine maker Cummins, Inc.
‣ Headquartered in Columbus, Indiana
‣ Employs approximately 46,000 people worldwide
‣ Serves customers in approximately 190 countries and territories through a network of
more than 600 company-owned and independent distributor locations and
approximately 6,500 dealer locations

21. CONFIDENTIAL | PAGE 21
BUSINESS REQUIREMENT
Ensure that contacts who have submitted the RFQ form are being followed up by
the distributors (up to 10 distributors). If no contact has been made, then send the
distributors an email personalized with the contact’s information
Form is Submitted
Auto-responder states they will be
contacted within 4 business days
After three days, email is sent asking
if they have been contacted

22. CONFIDENTIAL | PAGE 22
PROCESS OVERVIEW
Form Submitted
Email Notifications
to Distributors
Custom Object Record
Created
Custom Object Record
Updated
Emails
to Distributors
with data merged from contact
Auto-responder
Were you contacted?
(Blind Form Submit)
wait 3 days
Key Functionality
‣ Blind Form Submit
‣ Custom Objects
NoContact
*Distributor email addresses (up to 10)
*Contact data for field merges
*Append contact data to record
*Triggers emails

23. CONFIDENTIAL | PAGE 23
BLIND FORMS
Can I insert a form in my email? No…and Yes
‣ What is a blind form?
‣ A link in an email that posts data to a form
It’s a way to have form functionality - without the physical form
‣ Upon click, the contact is redirected to a landing page/website
(the Eloqua contact is not even aware of the form submit)
‣ Why use it?
‣ Take advantage of the form processing steps, such as, adding
contact to a campaign, email notification, updating contact or
custom object record data
‣ Examples
‣ Notification - alert sales reps when someone clicks on a link for a
white paper
‣ Survey - rate 1-5 this content/product/service
‣ Poll - have you been contacted by a representative

24. CONFIDENTIAL | PAGE 24
BLIND FORMS (CONT)
Creating the Eloqua Form
‣ Create your Eloqua form and add your fields
Can include fields where contact information is known,
such as, first name, email address; and constant field
values such as Yes or No
‣ Create your Redirect to Web Page processing step
You always need a Redirect to Web Page processing
step (you can’t be completely stealth)
‣ Configure additional form processing steps
Update contact record, create/update custom object,
send notification, add to campaign
!
Blind Form Submit Resources:
• Build Form Submit Links: http://topliners.eloqua.com/groups/cx-central/blog/2013/12/23/blind-form-submit-links-complete-and-submit-
forms-with-a-single-click
• Tracking Clicks: http://topliners.eloqua.com/community/do_it/blog/2014/05/15/how-to-adjust-blind-form-submits-to-track-clicks

25. CONFIDENTIAL | PAGE 25
BLIND FORMS (CONT)
Creating a blind form
‣ Anatomy of the blind form link
‣ Integration Details
(Form > gear > View Form HTML…)
‣ Post URL
‣ Site ID
‣ HTML name of the form
‣ HTML names of form fields
Recommendation: use short html field names
‣ Build the link
‣ http://s[siteID].t.eloqua.com/e/f2.aspx?
elqFormName=[FormName]&elqSiteID=[siteID]&e=<span
class=eloquaemail>EmailAddress</span>&c=Yes
‣ http://s1684.t.eloqua.com/e/f2.aspx?
elqFormName=followup&elqSiteID=1684&e=<span
class=eloquaemail>EmailAddress</span>&c=Yes
Warning: Do not set link to redirect.

26. CONFIDENTIAL | PAGE 26
BLIND FORMS (CONT)
‣ Why not just use the Send
Submitter an Email processing step?
‣ Merged data on the email will be
from the contact record of email
address selected
‣ Distributor 1 =
emmyLou@distributor.com
‣ Field merges are from emmyLou’s
contact record
Cummins Use Case
‣ Update Custom Data Object - With Form Data
processing step (If “No” is clicked)
‣ Trigger the distributor email(s) - from the Custom
Object
……..

27. CONFIDENTIAL | PAGE 27
CUSTOM OBJECTS OVERVIEW
‣ Custom Objects Store Data
‣ Store data without using precious and limited fields on your contact and company records
‣ Store data that may be related to a Contact or Company record
‣ Examples: Purchase history, segmentation information from CRM, events, surveys, warranty
expiration information
!
!
!
!
!
Note: Eloqua Basic - 2 custom objects for Purchase History and opportunities ($ add-on for other use
cases)

28. CONFIDENTIAL | PAGE 28
CUSTOM OBJECTS (CONT)
‣ Cummins Use Case
Send multiple emails using data from a single Eloqua contact
‣ Create/Update Custom Objects with Form Submission data (Update Custom Data Object - With
Form Data processing step)
1. RFQ form submitted - distributor emails (Up to 10 - Distributor 1, Distributor 2…) are written to
the custom object record as well as the data which will be merged into the email
2. Blind form appends additional contact data and triggers emails
‣ Custom Object Record Service - Send email
Select a field from the data card and field merge data (Business Need, Product Owned, Fuel
Type, Install Type, State, Zip, Country)

29. CONFIDENTIAL | PAGE 29
PROCESS OVERVIEW
Form Submitted
Email Notifications
to Distributors
Custom Object Record
Created
Custom Object Record
Updated
Emails
to Distributors
with data merged from contact
Auto-responder
Were you contacted?
(Blind Form Submit)
wait 3 days
No Contact

30. What’s on your mind

31. Relationship One
8009 34th Avenue
Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com
Let’s Connect