"Marketing Automation: What is is? Do you need it? How do you successfully implement it?" presented by Ron Corbisier, CEO of marketing automation constancy Relationship One, at the 2010 Integrated Marketing Summit - Minneapolis.
Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.
Keen to understand more on Oracle Marketing Cloud, how it plays an crucial insights for marketers within the organisation to add more revenue generating sparks to grow the company's business. Talk to us today to find out:
Name: Aaron
Company: Phincon Pte Ltd
Email: aaron.boo@phincon.com.sg
Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen Collegerelationship | one
Eloqua customer presentation from Erik Weitzel from Rasmussen College for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.
Keen to understand more on Oracle Marketing Cloud, how it plays an crucial insights for marketers within the organisation to add more revenue generating sparks to grow the company's business. Talk to us today to find out:
Name: Aaron
Company: Phincon Pte Ltd
Email: aaron.boo@phincon.com.sg
Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen Collegerelationship | one
Eloqua customer presentation from Erik Weitzel from Rasmussen College for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Marketing Automation Simplified via Oracle and EloquaFlutterbyBarb
What is Marketing Automation?
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Paul Writer Survey Report on The Agency and The Marketing Tech LandscapePaul Writer
Indian marketing is going through a period of accelerated transformation. Marketers are dealing with the rise of ecommerce, digitization, mobility, and the home delivery economy, even as giants like Unilever continue to derive 35% of their revenue from rural and small towns where bullock carts are still used for the last mile. It requires marketers to balance the desire for new with the need to retain existing business.
Aberdeen Group Report - Sales Intelligence: Preparing for Smarter SellingLexisNexis
Top-performing sales organizations are meeting the challenges of identifying the most likely buyers of their products and services through the deployment of sales intelligence solutions that introduce a wide variety of data streams to their front-line staff. By empowering their sellers with better information about their prospect companies, markets and individuals, these firms are able to maximize their chances of hitting quota, and at the same time create efficiencies within the sales operation environment.
Next Generation Marketign Analytics: Richmond Events Spring Marketing Forum B...Fred Isbell
Digital transformation and the rise of big data and analytics have fundamentally transformed marketing. The rise in importance of Customer Experience (CX) has changed the focus of marketing requiring increased insights. Marketers must combine the practices of analytics and data sciences to better understand the customer experience and journey and evaluate the success of marketing programs and campaigns. Presented at the Spring 2019 Richmond Events Marketing Forum in NYC, this session on the Evolution to Next Gen Marketing Analytics discussed critical competencies and insights, best practices and use cases for reporting, dashboards, predictive analytics, governance, data sciences and more.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...PR 20/20
(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
As presented during the Marketo Summit 2016 with Josh Hill. Whether you're just getting started in ABM or well on your way, here are the infrastructure and campaign tips and tricks to crush it.
Digital Selling Extract - Succesful Strategies and Tolls for Marketing and SalesPDAgroup
Digitalization is today’s biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world.
This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
More Related Content
Similar to Relationship One - Marketing Automation Overview
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Marketing Automation Simplified via Oracle and EloquaFlutterbyBarb
What is Marketing Automation?
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Paul Writer Survey Report on The Agency and The Marketing Tech LandscapePaul Writer
Indian marketing is going through a period of accelerated transformation. Marketers are dealing with the rise of ecommerce, digitization, mobility, and the home delivery economy, even as giants like Unilever continue to derive 35% of their revenue from rural and small towns where bullock carts are still used for the last mile. It requires marketers to balance the desire for new with the need to retain existing business.
Aberdeen Group Report - Sales Intelligence: Preparing for Smarter SellingLexisNexis
Top-performing sales organizations are meeting the challenges of identifying the most likely buyers of their products and services through the deployment of sales intelligence solutions that introduce a wide variety of data streams to their front-line staff. By empowering their sellers with better information about their prospect companies, markets and individuals, these firms are able to maximize their chances of hitting quota, and at the same time create efficiencies within the sales operation environment.
Next Generation Marketign Analytics: Richmond Events Spring Marketing Forum B...Fred Isbell
Digital transformation and the rise of big data and analytics have fundamentally transformed marketing. The rise in importance of Customer Experience (CX) has changed the focus of marketing requiring increased insights. Marketers must combine the practices of analytics and data sciences to better understand the customer experience and journey and evaluate the success of marketing programs and campaigns. Presented at the Spring 2019 Richmond Events Marketing Forum in NYC, this session on the Evolution to Next Gen Marketing Analytics discussed critical competencies and insights, best practices and use cases for reporting, dashboards, predictive analytics, governance, data sciences and more.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...PR 20/20
(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
Account Based Marketing Success Path - Infrastructure and Campaign SecretsJosh Hill
Need to jumpstart your ABM efforts yesterday? Don’t struggle with your martech stack and database to support your ambitious efforts. Join this session to learn how two Marketo Champions do Account Based Marketing, including:
The Segmentation Framework you didn’t know you needed for targeting Accounts and Personas How to measure the performance of your ABM tactics in Marketo Real-life ABM campaigns you can deploy immediately. (May 2016).
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
As presented during the Marketo Summit 2016 with Josh Hill. Whether you're just getting started in ABM or well on your way, here are the infrastructure and campaign tips and tricks to crush it.
Digital Selling Extract - Succesful Strategies and Tolls for Marketing and SalesPDAgroup
Digitalization is today’s biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world.
This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.
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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
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This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
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• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
2. Today’s Discussion
What is marketing automation?
Do you need it?
How do you successfully implement?
Questions & Answers
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
3. What is Marketing Automation?
Email Marketing
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
4. What is Marketing Automation?
Campaign Planning Analytics
Opportunity Attribution
PURLs
Forms Surveys
Profiling &
Reporting Segmentation
Direct Mail Campaign Management
Nurturing Email Marketing Lead Scoring
Online Media SEM/SEO Landing Pages
MARKETING RESOURCE MANAGEMENT
Event Registration Lead Routing
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
5. Definition
The tools and processes required to
identify high potential prospects, nurture
relationships with prospects and
customers, drive pipeline revenue
opportunities, and increase the alignment
between sales and marketing.
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
6. Definition
The tools and processes required to
identify high potential prospects, nurture
relationships with prospects and
customers, drive pipeline revenue
opportunities, and increase the alignment
between sales and marketing.
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
24. If you answer “yes”...
If you answer “yes” to the following
questions, you might want to look into
marketing automation.
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
25. If you answer “yes”...
Do you need lead capture and scoring?
Forms, surveys and
Companies that get lead scoring
registrations right have a 192% higher average
lead quali cation rate then those
Scoring based on explicit that do not. -Aberdeen
info (e.g., BANT), activity,
and behavior
Route only high scoring How would your sales team
think of you if they actually
leads to sales liked the leads you sent them?
Unquali ed/cold leads
get routed to nurturing
programs
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
26. If you answer “yes”...
Do you need lead nurturing for
prospects that aren’t quite ready to
purchase?
It takes SIX to NINE months before
a lead agrees to a rst meeting.
-Sirius Decisions
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
27. If you answer “yes”...
Do you need better
sales enablement –
getting the right Suspect
leads at the right Inquiry
time to the right MQL
SAL
people? SQL
$$$
$$
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
28. If you answer “yes”...
Do you need
better closed-loop
campaign/
opportunity
analytics?
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
29. If you answer “yes”...
Do you need better contact pro ling and
segmentation?
Contact management
Activity, inactivity and
data ltering
Merge and de-duplication
tools
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
30. If you answer “yes”...
Do you need to execute more marketing
efforts with less and less budget/staff?
Campaign Planning Analytics
Opportunity Attribution
PURLs
Forms Surveys
Reporting
Profiling & Segmentation
Direct Mail Campaign Management
Nurturing Email Marketing Lead Scoring
Online Media SEM/SEO Landing Pages
MARKETING RESOURCE MANAGEMENT
Event Registration Lead Routing
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
31. Did you answer “yes”?
Do you need lead capture and scoring?
Do you need lead nurturing for prospects that aren’t quite
ready to purchase?
Do you need better sales enablement – getting the right
leads at the right time to the right people?
Do you need better closed-loop campaign/opportunity
analytics?
Do you need better contact pro ling and segmentation?
Do you need to execute more marketing efforts with less
and less budget/staff?
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
32. What To Look For
Market presence/diversity of
customer base
Size/strength of partner network
Company momentum/viability
Depth/scalability of functionality
Integration options
Total cost of ownership
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
33. How Do You Successfully
Implement Marketing
Automation?
34. How to Implement
#1 - Talk with your internal stakeholders
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
35. How to Implement
#2 - Have an realistic understanding of
your current processes and data
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
36. How to Implement
#3 - Implement in phases
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
37. How to Implement
#4 - Nurture internally
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
38. How to Implement
#5 - Keep your staff informed
......................................................................................................................................................................
4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com
39. How to Implement
Talk with your internal stakeholders
Have an realistic understanding of your
current processes and data
Implement in phases
Nurture internally
Keep your staff informed
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4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
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40. How to Implement
How to THINK about
marketing automation.
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4732 Garfield Avenue, Suite 200, Minneapolis, MN 55419
P: 763.355.1025 | E: info@relationshipone.com