The document discusses Optum's Preference Center, which allows contacts to select their preferences and subscribe or unsubscribe from electronic communications from Optum. It provides an overview of the Preference Center and its development. It then describes the experience for contacts, including submitting preference selections, updating their information, and receiving follow-up emails depending on their consent status. It outlines the opt-in process, in which contacts must submit their preferences and consent to receive emails. It also describes the opt-out process, where contacts can globally unsubscribe from all Optum emails.

1. Optum
Preference Center

2. Preference Center
Agenda
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3. Overview
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4. Preference Center
Overview
Why
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5. Preference Center
Overview
Development
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6. Experience
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7. Subscription Management
Overview - Preference Center
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8. Subscription Management
Overview - Preference Center
• Contacts will select their preferences
from the Optum Preference Center
• Contacts will enter email groups based
on preference selections
• Update contact information
• Subscribe or Unsubscribe from
preference options
• Click on a link to unsubscribe from all
electronic communications
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9. Subscription Management
Experience – Preference Center
• Once the Preference Center form
is submitted, the contact will:
• Be redirected to a thank you landing page
• Sent one of the following thank you
emails:
– For contacts who have already opted-in to
receive electronic communications, these
contacts will receive an email thanking them
for updating their preference. These contacts
will start receiving information as it is
available.
– For contacts who have not already opted-in to
receive electronic communications, these
contacts will receive an email thanking them
for updating their preference, along with a call
to action to provide their consent.
• If a contact does not provide consent from the first
email, they will receive two additional emails asking
for this information. If the contact does not provide
consent, they will not receive the electronic
communications for the information they requested.
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10. Subscription Management
Experience – Opt-In
• To Opt-In to receive electronic
communications from Optum, a
contact must:
• Submit the Preference Center form
– This will update their preference selections
within Eloqua
• For contacts who have not already opted-
in to receive electronic communications,
these contacts will receive a series of
emails (no more than three) requesting
they provide consent. The emails received
are based on the email laws and
legislations in the contacts country.
• Once a contact provides consent, they will
receive email content on the preferences
he/she selected
• If a contact does not provide consent,
he/she will not receive emails from Optum,
even if they submitted the Preference
Center form.
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11. Subscription Management
Experience – Opt-Out
• To Globally Opt-Out of receiving
electronic communications from
Optum, a contact must:
• Click on the Preference Center link in the
footer of an email
• From the Preference Center, click on the
unsubscribe link near the bottom of the
page
• The contact will be redirected to the global
Opt-Out landing page.
– This provides an opportunity for the contact to
provide additional information on why they are
opting out, if they choose
– Once the form is submitted:
• Opt-Out information is sent to Eloqua and the
contact is removed from receiving additional
electronic communications
• Redirected to a thank you landing page
• Note: Contacts who globally unsubscribe
will still receive transitional emails (form)
and legally will still receive electronic
communications on any breach of security.
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12. Preference Center
Overview
Crawl, Walk, Run
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13. 13

14. Preference Center
Learnings
Success
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15. Preference Center
Learnings
Growth Opportunities
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16. 16

17. Preference Center
I want a preference center
Tips and things to think about
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