The document outlines an agenda for an Oracle Marketing Cloud User Group meeting. It includes introductions and housekeeping items. The bulk of the agenda focuses on demonstrating the capabilities of Oracle Marketing Cloud's AppCloud, including how it can extend Eloqua's functionality through components and connectors that integrate with external tools and systems. Specific components and connectors that are highlighted include ones for YouTube video embedding, form population, form submission, and restricting email sends based on dates.

1. Oracle Marketing Cloud User Group
Minneapolis | March 25, 2014

2. CONFIDENTIAL | PAGE 2
TODAY’S AGENDA
How
1
2
3
Set Up For Success
4
What, Why, How
Cloud Components
What, Where
AppCloud Overview
What, Why, How
Cloud Connectors
5 We’re all yours!
Q&A

3. CONFIDENTIAL | PAGE 3
INTRO YOU
‣ Name
‣ Company
‣ Title
‣ Eloqua App Experience
‣ Looking to learn today…

4. CONFIDENTIAL | PAGE 4
HOUSEKEEPING
Shared Sandbox
!
Questions
!
Breaks
Shared Users
!

5. CONFIDENTIAL | PAGE 5
ORACLE MARKETING CLOUD APPCLOUD

6. CONFIDENTIAL | PAGE 6
ORACLE MARKETING CLOUD APPCLOUD
‣ Because sometimes all the tools aren’t inside the box
‣ Cloud Components
‣ Drag-n-drop widgets embedded on Eloqua landing pages to extend functionality
‣ Landing Pages (secret - eventually emails)

7. CONFIDENTIAL | PAGE 7
ORACLE MARKETING CLOUD APPCLOUD
‣ Because sometimes all the tools aren’t inside the box
‣ Cloud Connectors
‣ Enable external tools to connect to and alter data or perform a function within Eloqua in a faster, more
efficient manner
‣ Campaign Canvas or Program Builder

8. CONFIDENTIAL | PAGE 8
ORACLE MARKETING CLOUD APPCLOUD
‣ Because sometimes all the tools aren’t inside the box
‣ Cloud Feeders
‣ Functionality to retrieve data from outside systems
‣ Creates new contact records and updates existing Contact records
‣ Adds Contacts to designated Shared List
‣ Configured and managed in the AppCloud

9. CONFIDENTIAL | PAGE 9
ORACLE MARKETING CLOUD APPCLOUD
‣ First Steps
‣ Visit, learn, explore the AppCloud marketplace
‣ Enable Eloqua instance for API support
‣ Update Eloqua user to receive API access
‣ Set up an AppCloud user - where connectors and components actually live, this is where they are
configured and run
‣ cloudconnectors.eloqua.com
‣ appcloud.relationshipone.com

10. CONFIDENTIAL | PAGE 10
YOUTUBE CLOUD COMPONENT
‣ What is it?
‣ Using the Youtube Video Cloud Component you are able to Search for, preview and Embed
YouTube videos directly in your landing pages.
‣ Why use it?
‣ Easily embed YouTube video content without having to know code
‣ Provide a dynamic visitor experience with video content
‣ How to use it?
‣ Enable Component
‣ Drag & Configure & Enable
‣ Run it!

11. CONFIDENTIAL | PAGE 11
FORM POPULATION CLOUD COMPONENT
‣ What is it?
‣ Allows for pre-population of a form on an landing page
‣ visitor data, contact data, query string data, email groups
‣ Field types supported: text, check boxes and multi-select
‣ Why use it?
‣ Increase form conversion
‣ Better user experience
‣ Bypass data look-up configuration (requires code knowledge)
‣ How to use it?
‣ Enable Component
‣ Create Form
‣ Drag & Configure & Enable
‣ Run it!

12. CONFIDENTIAL | PAGE 12
FORM SUBMIT CLOUD CONNECTOR
‣ What is it?
‣ Allows you to pass in an Eloqua Contact and have the data in that Contact structured into a
submission of any web form.
‣ Why use it?
‣ Leverage form processing steps when they are the only option
‣ Send Email Notification when contact meets campaign criteria
‣ Update Contact record when contact
‣ Append data to record
‣ How to use it?
‣ Install Connector
‣ Create Form
‣ Drag & Configure
‣ Run it!

13. CONFIDENTIAL | PAGE 13
DATA CHECKER CLOUD CONNECTOR
‣ What is it?
‣ Restrict your campaign emails to be sent on specific dates or to suppress delivery on holidays
‣ Why use it?
‣ More granular control of email send dates = better automation
‣ How to use it?
‣ Install Connector
‣ Drag & Configure
‣ Run it!

14. CONFIDENTIAL | PAGE 14
ORACLE MARKETING CLOUD APPCLOUD

15. Relationship One
8009 34th Avenue
Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com
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