Slides from the Chicago Oracle Marketing Cloud User Group

1. Oracle Marketing Cloud User Group
Chicago | February 25, 2015

2. 2/25/15
TODAY’S AGENDA
Charlie Nystrom, Relationship One
1
2
3
Release Updates Overview
4
Jonathan Macchi, Oracle
OMC Spotlight: BlueKai Overview
Kim Dazey, Morningstar
Intro, Announcements & Updates
Kim Dazey, Morningstar
Group Open Forum/Q&A: Data Cleanliness
CONFIDENTIAL |

3. 2/25/15
INTRO, ANNOUNCEMENTS & UPDATES
CONFIDENTIAL |

4. 2/25/15
UPDATES & ANNOUNCEMENTS
Introductions
‣ Meet the group
Release 469
‣ For POD 2 & 3
‣ POD 1 on March 1st
Mondern Marketing Experience
‣ March 31st - April 2nd
Future User Groups
‣ Move to quarterly events – next session in May
‣ Call for topics/speakers? What do you want to hear/see?
‣ Additions to our group experience (trainings, working sessions, case
studies, etc.)?
CONFIDENTIAL |

5. 2/25/15
RELEASE UPDATES OVERVIEW
CONFIDENTIAL |

6. 2/25/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ Bookmark it (Topliners)
‣ https://community.oracle.com/docs/DOC-895287
‣ Updates
‣ Two version updates quarterly (formerly once a quarter)
‣ Version rollouts will be categorized as (w/ different schedules):
‣ Oracle Eloqua versions (e.g. 467, 468, 469 rather than Fall, Winter, etc.)
‣ Oracle Eloqua Apps & Sales Tools versions (e.g. 2.3, 2.4, etc.)
CONFIDENTIAL |

7. 2/25/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ 469 Rollout Dates
‣ 2.7 Rollout Dates
‣ What’s your POD?
CONFIDENTIAL |

8. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469)
‣ Campaign Canvas
‣ Modify the segment step execution frequency
‣ Re-evaluation Frequency - hour/day/week/month
‣ Send non-marketing emails to unsubscribed members and/or master excludes
CONFIDENTIAL |

9. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469)
‣ Simple Email Campaigns
‣ Availability of an Advanced Sending Option to allow emails to be sent to past recipients
‣ Click-through Rate now available as winning metric option
‣ Availability of timezone label on the send later option
‣ Ability to close campaign after A/B test has ended
CONFIDENTIAL |

10. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469)
‣ Emails
‣ See specific error messages around batch failures to assist in troubleshooting
‣ Create an email from scratch using the HTML Source Editor
CONFIDENTIAL |

11. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (469)
‣ Segments
‣ Availability of separate profile and engagement criteria in the lead score segment filter
‣ Contacts
‣ Ability to select Eloqua Contact ID as unique match field for list uploads (instead of email)
‣ Landing Pages
‣ Ability to create landing page templates, using either standard or protected mode;
upload landing page template in HTML format
‣ Create a landing page from scratch using the HTML Source Editor (same as email slide)
‣ Applications
‣ Configure screen has been removed from the App install flow
CONFIDENTIAL |

12. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (prior to 469)
‣ Lead Scoring
‣ When activating a lead scoring model, you now have the option to re-score contacts or
only “net new” contacts and those with recent activity
‣ Email
‣ Enhanced Preview now provides the ability to preview your email for multiple contacts
(max 10, but can change direct) in one area across Desktop/Mobile/Tablet aspect ratios
‣ A/B Testing
‣ Feature now generally available in Simple Email Campaigns - no need to request access
‣ Misc.
‣ Select and delete multiple signature rules at once, rather than one at a time
‣ Ability to drag and drop multiple steps on the campaign canvas
‣ HIPPA (Health Insurance Portability and Accountability Act) - Upcoming Webinar on the
4th of March
CONFIDENTIAL |

13. 2/25/15
ORACLE ELOQUA RELEASE UPDATES
‣ What’s New (2.6)
‣ Applications
‣ New apps available under controlled availability: Form Submit Action, Static Content
‣ Social Sharing App now provides placeholder image to show the size of icons on LP
‣ YouTube Embed App now displays a preview image (thumbnail) of the selected video
‣ WebEx App now provides the ability for Registrants and Attendees for both meetings and
events to flow into Eloqua at a regularly scheduled interval (15min)
CONFIDENTIAL |

14. 2/25/15
SPOTLIGHT: BLUEKAI OVERVIEW
CONFIDENTIAL |

15. 2/25/15
FORUM/Q&A: DATA CLEANLINESS
CONFIDENTIAL |

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