Get the agenda details, Oracle Eloqua updates, industry news, and more! User group event on January 31st, hosted by 3M

1. Oracle Marketing Cloud User Group
Minneapolis | January 31, 2017

2. 2/1/17
WELCOME
CONFIDENTIAL |

3. 2/1/17
2017 Deliverability and Beyond - What Eloquans
Need to Know
Video Data: The Story Beyond the View
TODAY’S AGENDA
Matt Childs, Director of Digital Marketing Sales, Brightcove
1
2
3
Chris Arrendale, CEO & Principal Deliverability Consultant, Inbox Pros
Mike Bernard, Relationship One
Welcome - Announcements
CONFIDENTIAL |
Relationship One + Audience Participation
4 User Generated Q&A Discussion
Mike Bernard, Relationship One
5 Closing Comments

4. 2/1/17
ANNOUNCEMENTS
Updates from Oracle:
‣ Deprivation of Cloud Connectors - No longer able to add apps
built on the old framework
‣ Eloqua Release 485 - Mid January
‣ Eloqua Release 486 - Mid February
‣ Modern Marketing Experience - April 24 - 26 - Mandalay Bay
CONFIDENTIAL |

5. 2/1/17
ANNOUNCEMENTS
CONFIDENTIAL |
Updates from Relationship One:
‣ New apps - Eventbrite, Twilio & Twilio Pro, Netsuite (Coming
Soon)
‣ Events Webinar - Certain, Oracle, Relationship One - Feb 15th
‣ Inspired Marketing Podcast
‣ Getty Images - Predictive Marketing
‣ Fluke - Measuring Marketing Impact
‣ Thomson Reuters - Consolidating Eloqua Instances
‣ Bright cove - Lead Nurturing
‣ MongoDB - Advocacy Marketing
‣ Medtronic - Value of Unified Data
‣ Experian - Going Global with Eloqua
‣ Oracle - Laura Ipsen - Coming Soon!

6. 2/1/17
ANNOUNCEMENTS
CONFIDENTIAL |
Audience Announcements:
‣ Hiring? Jobs Posted?
‣ Events coming up?
‣ Cool things to share?

7. 2/1/17
ANNOUNCEMENTS
Oracle Marketing Cloud Updates
‣ Eloqua 485 release - Mid-January
‣ Improvements to the Lead Scoring module
‣ The homepage for Insight has been updated
‣ Subscribe and Unsubscribe contacts to an email group
from Program Canvas
‣ Cloud Action to move contacts from Program Canvas to
Program Builder
‣ Enhancements to forms to do better pre-population
CONFIDENTIAL |

8. 2/1/17
VIDEO DATA: THE STORY BEHIND THE VIEW
MATT CHILDS
CONFIDENTIAL |

9. 2/1/17
NETWORKING BREAK
10 Minutes
CONFIDENTIAL |

10. 2/1/17
2017 DELIVERABILITY AND BEYOND - WHAT
ELOQUANS NEED TO KNOW
CHRIS ARRENDALE
CONFIDENTIAL |

11. 2/1/17
NETWORKING BREAK
10 Minutes
CONFIDENTIAL |

12. 2/1/17
USER GENERATED Q&A
RELATIONSHIP ONE & AUDIENCE PARTICIPATION
CONFIDENTIAL |

13. 2/1/17
CLOSING COMMENTS
Next TCUG
‣ Late March
‣ Venue to host?
‣ Topics to cover?
‣ Volunteers to present?
CONFIDENTIAL |

14. 2/1/17
THANKS FOR JOINING US!
CONFIDENTIAL |