Twin Cities Oracle Marketing Cloud User Group - February 25, 2014
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Twin Cities Oracle Marketing Cloud User Group - February 25, 2014
- 1. Oracle Marketing Cloud User Group Twin Cities ! Last Updated: 02/25/14
- 2. Intros .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 3. Agenda ‣ ‣ ‣ ‣ ‣ ‣ Updates & Announcements Winter Release Highlights ’14 Customer Spotlight: Andy Vevang, Toro Relationship One AppCloud Stump The Consultant Networking .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 5. Updates & Announcements ‣ ‣ Local Eloqua User Groups officially on Topliners ‣ Join the Twin Cities group! Eloqua Support migration to Oracle Support ‣ March 24, 2014 ‣ Eloqua support hotline numbers will remain active ‣ Eloqua support portal will redirect to My Oracle Support .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 6. Updates & Announcements ‣ ‣ ‣ Modern Marketing Tour ‣ 9 Cities ‣ Full Day ‣ Marketing Execution Track & Marketing Transformation Track ‣ Customer and Partner Presentations ‣ Network Reception Eloqua Experience 2015 Expiration date on free E9 migrations ‣ Not forced to update ‣ Standard migrations led by the Eloqua10 Update Team will no longer be available after May 31st ‣ Cost incurred post May 31st .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 7. Updates & Announcements ‣ Relationship One ‣ We’re growing! ‣ Faleni Leauanae, Oracle Marketing Cloud Consultant ‣ Office Expansion ‣ We're hiring! ‣ Oracle Marketing Cloud Consultants ‣ Analytics Consultant ‣ Front-End Developer ‣ Relationship One AppCloud ‣ March User Group: Cloud Apps for Novices .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 8. Updates & Announcements .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 10. Winter Release ‘14 Topliners: Release Resource Center ‣ ‣ ‣ ‣ ‣ Closed Beta - restricted, requires PM approval Open Beta - available to all customers Controlled Availability - can be sold, requires PM approval General Availability - publicly available to all, automatically in system .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 11. New Digital Advertising Capability ‣ ‣ ‣ ‣ Serve ads based on customer profile (interests, buying stage, campaign response, activity, etc.) Retarget customers (contacts) on 3rd party sites including social sites Track ad engagement as a digital body language for further target, profiling and reporting In standard/enterprise, add-on for basic GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 12. Target Contacts Linked to an Account ‣ Use custom data associated to an account to drive contact segmentation ‣ If someone at a company has purchased a product, other contacts of that company may be a good prospect to target GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 13. Segmentation Improvements ‣ ‣ ‣ ‣ Segment on custom campaign fields New action to ‘Move contacts to a shared list’ and remove them from the campaign New Routing option to move contacts stuck in an email step to another campaign step Faster execution of big segments with multiple filters GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 14. General Updates ‣ ‣ ‣ Shared library choosers now show full date and timestamps Ability to create a new shared filter directly from shared library Faster lead scoring GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 15. Revenue Dashboards ‣ Visual Insight on Value, Reach, Conversion, Velocity & Return GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 16. User Security Extensions ‣ ‣ Assign permissions to content such as images, shared content and shared filters Define settings at the individual or group/business unit level GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 17. Announcement Manager ‣ ‣ ‣ Broadcast Announcements To Your Eloqua Users At Login Craft HTML based announcements that will be presented to your users at logic Inform users about new templates, campaign timelines and internal maintenance schedules GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 18. Admin Options for Engage ‣ ‣ ‣ ‣ Restrict engage batch size Force personal templates to be private Disable image and attachments to control brand Turn off auto-complete to preview ‘poaching GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 19. Admin Updates for Profiler ‣ ‣ ‣ Control Access to web alerts Engage or disable thumbnail previews for security Control which external activities display to your sales reports GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 20. Social Integration with SRM ‣ Post landing pages to social networks GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 21. Verticals ‣ Three new customized solutions for the following industries are available: ‣ Wealth Management ‣ Life Sciences ‣ Manufacturing GA .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 22. Open Beta Highlights ‣ ‣ Create approval workflows to review campaigns before they are launched Enrich customer profile by tracking activity with first party cookies OB .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 23. Closed Beta Highlights ‣ ‣ ‣ ‣ ‣ Store multiple contacts with the same email address Use external data in campaigns Simple email campaigns Localization of user interface Store contacts with no email address CB .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 26. Relationship One AppCloud ‣ Learn More…apps.relationshipone.com .......................................................................................................................................................................................... 8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: info@relationshipone.com
- 28. Open Discussion/Social Time THANK YOU!
- 29. 8009 34th Avenue South, Suite 300 Minneapolis, MN 55425 ! P: 763.355.1025 E: info@relationshipone.com W: www.relationshipone.com