Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
How to pick the best pricing strategy for your SaaS businessCustify
Deciding on a pricing strategy for a SaaS is often not as easy as it looks.
The pricing strategy is defined by, and in fact, integrated into your product. It is dependent on parameters like usage and features, making it a complex process. If you are a SaaS founder, you know exactly what we’re talking about.
Getting the pricing strategy for your SaaS right involves a deep understanding of your product and how it fits into the customer/ market ecosystem.
Let's see what pricing strategy is the best one for your SaaS
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
How to pick the best pricing strategy for your SaaS businessCustify
Deciding on a pricing strategy for a SaaS is often not as easy as it looks.
The pricing strategy is defined by, and in fact, integrated into your product. It is dependent on parameters like usage and features, making it a complex process. If you are a SaaS founder, you know exactly what we’re talking about.
Getting the pricing strategy for your SaaS right involves a deep understanding of your product and how it fits into the customer/ market ecosystem.
Let's see what pricing strategy is the best one for your SaaS
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
For more information, visit www.wordstream.com
If you're not advertising with Bing, you're missing out on over 50 million potential prospects – which means you’re missing out on additional profits generated from paid search.
Don't deal with the Bing problem by ignoring it. In this webinar, WordStream Founder and CTO Larry Kim partner's with Bing's Sr. Evangelist Stacey Helman, to show you:
- Why your business needs to advertise on Bing
- Why Bing is different from Google AdWords
- How to manage and optimize both AdWords and Bing campaigns in minimal time
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
Naked Selling
with Adrienne Weissman, Chief Marketing and Revenue Officer at G2Crowd
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
For more information, visit www.wordstream.com
If you're not advertising with Bing, you're missing out on over 50 million potential prospects – which means you’re missing out on additional profits generated from paid search.
Don't deal with the Bing problem by ignoring it. In this webinar, WordStream Founder and CTO Larry Kim partner's with Bing's Sr. Evangelist Stacey Helman, to show you:
- Why your business needs to advertise on Bing
- Why Bing is different from Google AdWords
- How to manage and optimize both AdWords and Bing campaigns in minimal time
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
In this webinar, Emilie Hamel and Imran Saleh walk-through the new reporting functionality and show you how to easily surface the valuable acts of advocacy your advocates are having on your business.
E-commerce Berlin Expo 2018 - Communicate to clients and generate demand with...E-Commerce Berlin EXPO
Andrea Monaci Marketing Director Cloud EMEA Hewlett Packard Enterprise
Communicating to clients on trending topics they care about, nurturing them from awareness to demand, can be achieved with a Collaborative Eco-system of Partners. We’ll share how an innovation tool for Digital Marketing developed into the world’s largest cloud aggregator, changed Co-Marketing model, and became a sales tool, at a fraction of cost.
Naked Selling
with Adrienne Weissman, Chief Marketing and Revenue Officer at G2Crowd
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
Customer segmentation for business success with knimeKnoldus Inc.
Customer segmentation has undoubtedly been one of the most implemented applications in data analytics since the birth of customer intelligence and CRM. Data scientists and modern business analysts work closely together to achieve and automize a comprehensive description of the company’s group of customers.
However, they usually came across these two challenges:
~ Need to implement a customer segmentation frame that can accommodate a self-adjusting procedure.
~ Need an interactive way to inject their knowledge into the customer segmentation frame without ever opening the underlying data processing workflow.
Learn how to generate different customer groups using clustering and how to provide insights into the performance of sales activities.
SAP Process Mining in Action: Hear from Two CustomersCelonis
Hear about insights gained and other benefits of leveraging SAP Process Mining by Celonis at two of the largest global enterprises in their respective industries: SAP SE and Schlumberger.
Mark Saul, Head of Process Management at SAP SE has been spearheading the planning, introduction and successful implementation of SAP Process Mining at SAP. He will outline the benefits and use cases that are relevant for Europe’s largest software company by using SAP Process Mining with SAP S/4 HANA, SAP Data Hub and the positive outcomes for the company.
Jim Brady, Vice President Architecture & Governance from Schlumberger will highlight the company’s SAP GoLive of one of the largest launches recent history. In particular, using SAP Process Mining during the vital hypercare period in that global SAP launch. The focus during that critical time is on adaption monitoring, conformance monitoring, de-bottlenecking, and in part design validation to ensure the SAP launch proves to be a big success.
Presenters:
Alex Marx, Global Partner Director, SAP
James P. Brady, Vice President IT Architecture & Governance, Schlumberger
Mark Saul, Head of Process Management, SAP
Ca Clarity For New Product Development- Business Presentationmatthewdmurphy
The CA Clarity PPM for New Product Development (CA Clarity PPM for NPD) solution helps organizations shorten the time to market for new products, increase their rate of innovation, increase new product sales and reduce new product development costs by balancing all product development skills and resources for optimum strategic, financial and operational impact across all product lines in all product life cycle phases.
The Art of the Possible Event - The RealityDXC Eclipse
View the "The Reality" presentation by UXC Eclipse from our recent 'The Art of the Possible' event. Hosted in Auckland, our Microsoft Dynamics 365 event explores how to navigate, rethink, and optimise for a digital-first world with Dynamics 365.
In our The Reality segment, we reveal existing customer case studies and how these businesses have transformed their operations since moving to the cloud.
At UXC Eclipse, we can make business transformation simple for you – by defining what the Microsoft intelligent business cloud really means to your business.
It doesn’t have to be complicated. With our Dynamics 365 solutions, we will deliver the most compelling, most complete offering that brings together the features and functions you’re looking for across your organisation combined with your choice of cloud, hybrid or on-premise.
For more information, go to: http://www.uxceclipse.co.nz/intelligent-solutions/microsoft-dynamics-365/
Moderated by Agile experts Harry Ulrich and Todd Miller, this presentation presents multidimensional best practices for Agile Development that you can start executing right away.
Learn more about the root causes of Agile failures, practical wisdom to drive better collaboration and alignment across Agile teams, and strategies to scale Agile successfully across your organization.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Building a 360 Degree View of Your Customers on BICSPerficient, Inc.
Why there is a need for Customer 360 and what the proposed cloud based solution is. We cover the stages of strategic marketing and how Oracle BI can help.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
As we say goodbye to 2019, it's time for our last Cup of Joe webinar of the year. We always look forward to getting together with our partner community to discuss program strategy, execution, and updates. Join us for our Channel Program quarterly update hosted by Joe Wykes, SVP of Worldwide Partnerships & Sales with special featured guest, Mike Sullivan, President & CEO of Acquia.
You'll walk away with:
-Lessons learned & win stories from Q3
-Product news & updates
-Acquia roadmap and enablement update to fuel your success for the new year
47م
مبادرة
#تواصل_تطوير
المحاضرة السابعة والأربعون من المبادرة مع
المهندس / محمد العربي
خبير واستشاري إدارة مشروعات وهندسة النظم
بعنوان
استخدام مفاهيم الرشاقة «AGILE CONCEPTS »
للتحول الاستراتيجي للمنظمات في العصر الرقمي
التاسعة مساء توقيت مكة المكرمةالإثنين24أغسطس2020
وذلك عبر تطبيق زووم من خلال الرابط
https://us02web.zoom.us/meeting/register/tZ0kcO2rqjwtGtJDycPpmoewbrvd9grYJgMd
علما ان هناك بث مباشر للمحاضرة على وقناة يوتيوب
https://www.youtube.com/user/EEAchannal
للتواصل مع إدارة المبادرة عبر قناة تيليجرام
الرابط
https://t.me/EEAKSA
رابط اللينكدان والمكتبة الالكترونية
www.linkedin.com/company/eeaksa-egyptian-engineers-association/
رابط التسجيل العام للمحاضرات
https://forms.gle/vVmw7L187tiATRPw9
Similar to Twin Cities Oracle Marketing Cloud User Group (20)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Relationship One - OMC User Group
Agenda
Closing Announcements
Developing an Advocate
Marketing Strategy
Finding Success with
Advocate Marketing
Mike Bernard, Relationship One
Alex Shipillo, Influitive
Angela Higgins, Code 42
•
•
•
}
8. Relationship One - OMC User Group
New
Hires!
New Oracle Marketing
Cloud Consultants
Amanda
Gibson
Kim
Amato
Grace
Danish
Emily
Youngblood
Jake
Dworkis
10. Oracle Marketing Cloud
Eloqua 481 Release / July
- Improvements with reporting in Insight
- Flexibility for Program Canvas
- Event confirmations through Events Module
Eloqua 482 Release / Aug 9 - 21
- Visual enhancements for Campaign Canvas
Topliners is getting an overhaul - Aug 1
Deprecation of Cloud Components/
Connectors - Pushed to Oct 7th
Relationship One - OMC User Group
11. Relationship One - OMC User Group
Upcoming
Events
Oracle Open World
SD Tech Conference
MN Marketing Summit
modern marketing Mashups
13. Inspired Marketing
Featured marketing leaders who are transforming their
organization using the Oracle Marketing Cloud.
17
Relationship One - OMC User Group
14. Relationship One - OMC User Group
Share your story?
getinspired@relationshipone.com