2. SUCCESS IS NOT
DELIVERING A
FEATURE; SUCCESS IS
LEARNING HOW TO
SOLVE THE CUTOMER'S
PROBLEM.
W W W . P O L O N T E C H . C O M
M A R K C O O K , K O D A K
3. WHAT IS PRODUCT MANAGEMENT?
Marketing
Principles
Social
Media
Online
Marketing
Product management is an organizational
lifecycle function within a company dealing with:
planning,
forecasting
production
marketing of a product or products at all stages
of the product lifecycle.
4. is a structured stage by
stage sequential approach
where each particular bit of
work to complete the
initiative is done in phases.
THERE ARE DIFFERENT
APPROACHES TO
PRODUCT MANAGEMENT
Lifecycle
is an iterative type approach
where phases needed to
complete a project are
generally done in parallel
together.
is a disciplined, data-driven
approach and methodology
for eliminating defects in
any process.
is an approach that
supports the concept of
continuous improvement to
achieve small, incremental
changes in processes
Waterfall Agile 6 Sigma Lean
W W W . P O L O N T E C H . C O M
5. PROS AND CONS OF WATERFALL
Easy forwards /
backwards planning
and implementation.
Tangible output at the
end of each stage.
This produces better
visibility and provides
a baseline to move
forward.
Ability to visually see
and communicate a
target delivery.
Change in scope can
seriously impact
time/cost/quality.
If tasks aren't done
properly in each phase
at a later stage, the
entire project can be
severely impacted.
If the project has
internal or external
dependencies, delays
can occur as the "plan"
has already been
written.
6. Therefore, this makes the
waterfall model a good fit for
smaller open source projects
using Magento, Joomla,
WordPress (where the
requirements can be clearly
defined upfront), but not for
Custom Programming
requirements where the
business needs are
constantly changing.
Combining is
important!
The biggest drawback with
this model is that once a
phase is completed, there is
no going back. The only
option if one wants to go
back to a previous phase in
the life cycle is by going back
to the drawing board and
designing from scratch.
PRACTICAL APPLICATION OF WATERFALL
Up to the
project
8. PROS AND CONS OF AGILE
Change can be catered
for very easily given
the shorter planning
cycles.
Encourages active
involvement and
interaction from key
project stakeholders.
Planning can be
sometimes be dubious.
Time and efforts will
be continually required
from product
resources.
Given its unique and
alternative approach,
on occasion resistance
is common so training
and education is needed
Constant team
involvement and
structured
communication
channels
10. CASES
A logistic company
decided to introduce agile
methodology to their
business processes and
automate them.
HM RAWAT
Group Case
As a result:
- we had a thorough
analysis of all business
processes and
introduced Jira with
AutoMate plugin.
- the change was made in
iteration with trainings
and consultancy for the
stuff
- increased efficiency by
45%, cost cuts by 37%
Introducing
Agile
11. Scrum is an Agile
framework for completing
complex projects.
W W W . P O L O N T E C H . C O M
SCRUM
Kanban is a technique for
managing a software
development process in a
highly efficient way.
KANBAN
It is pointless to try to compare which atlassian
tool is better, we are just trying to figure out
which one would suite better for you and your
team.
Choose & Implement
HOW TO
AGILE
R E V I E W E R
12. PROS AND CONS OF 6 SIGMA
It targets the customer
delight and new
innovative ways to
exceed the customer
expectations.
It's successfully
implemented in
virtually every
business category.
It targets Variation in
the processes and
focuses on the
process improvement.
It gives emphasis on
the rigidity of the
process which
basically contradicts
the innovation and
kills the creativity.
Its implementation
constantly requires
skilled man force.
there are lot to real
time barriers which
needs to be resolved.
13. CASES
A large global
manufacturing
organisation
As a result:
- rapid process improvement
from a range of key elements
across the organisation
- using statistical tools and
data as a base for analysis
and a disciplined, logical
approach, enabled decision-
takers to improve their
understanding of critical
business and operational
processes
- more than 200 staff have
been trained as 'belts' and
are leading the initiative
- Each project is completed
in six months or less to
bring a sharper focus and
to ensure measurable
results can be identified
and sustained.
Training is
important!
14. PROS AND CONS OF LEAN
Increased efficiency
More employee
accountability
Team unity,
commitment, and focus
required
Immediate results are
uncommon
Some team members
and partners may be
resistant to change
Closer partnerships,
better communication
Higher quality
Elevated customer
satisfaction
Improved safety
Boosted profits and
reduced costs
Training requires
significant investment
of time/resources
Pressure on
management
15. Eliminate
Uncertainty
W W W . P O L O N T E C H . C O M
01
Work Smarter
Not Harder
02
A core component of Lean Startup methodology
is the build-measure-learn feedback loop. The
first step is figuring out the problem that needs
to be solved and then developing a minimum
viable product (MVP) to begin the process of
learning as quickly as possible.
Develop an MVP
03
LEAN
P R I N C I P L E S
16. CASES
The product owner
neglected the case
altogether and put
marketing in charge of the
development.
Fitness Portal Case
As a result:
- marketing team didn't
use MVP and scheduled a
release with numerous
unnecessary features
that made the project
too complicated.
- two years spent on
deveopment
- half of the audience
was lost after the release
because the site was
overcomplicated
MVP is
important!
17. PSYCHOLOGICAL ASPECTS OF
METHODOLOGYS' SUCCESS
1. TEAM'S
RESISTANCE TO
CHANGE
2. CLEAR
COMMUNICATION +
SOFTWARE
3. USERS ARE POSITIVE
ABOUT MVP
3. USERS
PARTICIPATION IS A +
Poor understanding and low
trust could hamper change
implementation within the
company.
By establishing clear
communication and addressing
WIIFM + introducing software
= success
Users are more positive
about dealing with a big a
number of features after
dealing with an MVP of the
product.
Those who have invested
their time to help a startup,
would be more likely to
become early customers.
18. LEAN COFFEE TIME
LEAN COFFEE IS A
STRUCTURED, BUT AGENDA-
LESS MEETING. PARTICIPANTS
GATHER, BUILD AN AGENDA,
AND BEGIN TALKING.
W W W . P O L O N T E C H . C O M
0 1
19. Which one to choose for
different purposes.
Overview of the main
platforms.
Hosting
Services
W W W . P O L O N T E C H . C O M
01
Which one to choose.
Overview with prices.
Email (App)
Platform
02
Which one to choose. Overview with prices and
descriptions. Cases analysis.
Software for Product Management
03
LEAN COFFE
O U R
Q U E S T I O N S
20. HOSTING SERVICES
W W W . P O L O N T E C H . C O M
HostGator Web
Hosting
DreamHost Web
Hosting
GoDaddy Web
Hosting
Good for shared
and dedicated
hosting
Good for
advanced users
Good for
customer
service
$3,33
Windows
Servers
$4,95
Unlimited Monthly
Data Transfers
With All Plans
$3,99
Managed
WordPress
Hosting
21. EMAIL (APP) PLATFORM
W W W . P O L O N T E C H . C O M
Gmail & office
Zoho Mail
Rackspace Email
offers email hosting with
Gmail, an online
calender, office solutions
Hosted email / office for
professional users and
businesses. Free for up to
10 users!
One of the hosting market
leaders. Fanatical support
included.
22. SOFTWARE FOR PRODUCT MANAGEMENT
W W W . P O L O N T E C H . C O M
Jira
Asana
Pivotal Tracker
JIRA is built for a software
team to plan, track, and
release great software.
Comprises tasks, projects,
conversations and
dashboards.
Prioritize, deliver and
accept fast and easy with
Pivotal.