Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Accounting Marketing Professional Record of AccomplishmentsJoe Kovacs APR
This PowerPoint presentation provides a sample of my accounting marketing accomplishments during my tenure at Gelman, Rosenberg & Freedman, CPAs and as a vice president, board member and committee liaison of the Association for Accounting Marketing.
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
Content creation should carry the brand throughout the customer journey that 1. aids the customer decision process and 2. integrates the brand in their everyday lives. This can lead to increased conversions, repeat visits and much more. Learn more at http://www.pistonagency.com
How to create a model which is profitable and scalable? In this session, we will discuss marketing channels and tactics and how to develop a strategy for growth. How to set up your team for success, impact the pipeline and work effectively with sales. Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We'll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.
Key Takeaways:
Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We'll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.
Patrick McAuley B2B Integrated Marketing Communications (2019)Pat McAuley
Creative, process-driven B2B communications leader focused on branding and revenue-driving marketing programs. Digital demand- and lead-generation. (Word format)
Why Metrics Matter: Getting Outside the Case Study BoxSwati Kamath
Sales and marketing organizations have always relied on the voice of highly satisfied customers to propel prospective customers through the buyer’s journey.
But with more buyers spending time with self-education, how do savvy customer marketing organizations stand out above the noise? As more businesses move to SaaS or subscription-based models and buyers are no longer locked into agreements, how are organizations able to EXCEED expectations, engage their customer base, and ensure long-term relationships (and high lifetime customer value) with their customers?
Isolated case studies no longer make the cut. You’ll learn how marketing organizations show a more credible and profound picture of their customer experience that goes beyond the tip of the iceberg of a relatively scare handful of references?
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a Product Manager is extremely critical. If there was any time to be in a product management role, the time is NOW.
Richa shared how she cracked into product management function, some of the moves you can make that will build a strong foundation for you today and how to bring maturity over time.
7. 7
7
QuadraMed Acquires NCR Healthcare Solutions
Memorial Hospital of Sweetwater Signs EHR Contract
Quadramed & HANYS Provide New York MPI Solutions
Recent News
8. 8
KLAS Results – End-of-Year Campaign
QuadraMed #1 in KLAS MPI – 7 out of
8 years
Quantim Coding holding at #2 Spot
QCPR moved up one – advancing to #6
QES went down one ranking from #5 to #6
In the overall “Top 20” software vendor ranking, QuadraMed
is ranked #11, beating Cerner at #18, and MediTech at #22
In the overall software suite category, QuadraMed received
a 4th place ranking − just 3/10 behind Siemens Soarian and
six spots ahead of #10 ranked MediTech C/S
9. 9
Product Launch Requirements –
2012
Marketing Launch to Support all major product
releases across all pillars
• Prior to GA:
- Press Release Announcing GA
- New Data Sheet or brochure
- Promotion in Client Newsletter & Winning Ways
- Webcast with link to registration pages
- Updated Web pages w/new product
information
- Case Study with Beta Client
10. 10
Frontline Lead Gen and COE
Program
HIM
• Project launched 4-12-11
- Project Goal: 35-45 MI’s
• 168 MI’s (Meaningful Interactions) executed to date
- 54% lead to a QSO (Qualified Sales Opportunity)
• $2,455,302 sales opportunity in Pipeline stage
- $5,659,977 sales opportunity in Focus, Best case or Committed stage
• 2012 will execute 8 MI’s a month
MPI
• Project launched 12-5-11
• 1 MI executed and in pipeline
Center of Excellence Program (COE) – 13 of 17 sites
signed new contract
11. 11
Marketing Highlights 2011
New Website Launched
QuadraMed Overview Brochure Completed and new
collateral across all products
AHIMA – Best booth attendance in QuadraMed’s history
User Group – 2011, moved to San Antonio, retained
attendance despite economic downturn
Frontline lead gen programs for HIM and (in Dec) MPI
Dodge Communications Replaces Amendola for
immediate uptick in quality of PR
4 HIM Roadshows
Online Banner ads and Google ads launched for first time
Multi-department KLAS campaign drives results
13. 13
2012 National Events
HIMSS: February 21 – 23, Las Vegas, NV
AHIMA: ICD-10 & CAC Summits (Spring – East Coast)
NAHAM: May 9 – 12, San Diego, CA
HFMA-ANI: June 25 – 26, Las Vegas, NV
User Group: July 21 – 24, San Francisco, CA
AHIMA: September 30 – October 3, Chicago, IL
14. 14
HIMSS
2012 – Back on the exhibit floor!
Sub-message:
• Improve Coordination of Care throughout the Enterprise
Client event: GhostBar at the top of the Palms resort
15. 15
User Group 2012 – San Francisco
Theme: “Bridging the Gap between Technology
and Quality Care”
Call for Presentations opened 12-8-11
• Clients receive a comp registration AND entered into
a raffle to win an iPad2
CIO track added this year; no increase in reg fee
16. 16
2012 Regional Events
HIM – 21 events plus 5 roadshows on the map
Enterprise – 5 events which include 3 Canadian events
Government – 1 event – VEHU
MPI – 5 roadshows requested (TBD)
AcuityPlus – 3 events
Performance Measurement – 2 events
Sponsorships – 20
Update banner stand messaging across all product lines
17. 17
2011 HIM Roadshow Recap
• Atlanta – 13 attendees
• Chicago – 81 attendees
• Kansas City – 16 attendees
• Princeton – 92 attendees
18. 18
Online Advertising – Scheduled
NAHAM Monthly News Brief – Jan 27 thru April 26
Texas Hospital Association – Oct 17, 2011 to 2012
Journal of AHIMA – Monthly, throughout Year
AHIMA Marketplace – Monthly, throughout Year
HFMA – April and September 2012
Healthcare Informatics – Every other month
HFN and HIT News – Every other month
Canadian Healthcare Technology – Jan thru Mar
• Additional Canadian Healthcare Publications – Pending
20. 20
HIM Marketing 2012
Capsite HIM Survey
New Sales Messaging (completed)
Collateral updates
CDI Marketing Program
ICD-10 & CAC Summits
HIM Road shows
AHIMA
ICD-10 Services Webcast/Salesforce
21. 21
Care Management
HIMSS
QCPR 5.3/5.4 Product Launches
Online Advertising
Canadian Website and brochure translation
Canadian Marketing Plan – in development
• PR, brand awareness, events & advertising
22. 22
Identity/Access Management/MPI
Frontline
MPI Roadshows
New collateral
Updated web messaging
Rebrand - disparate naming structures
Online advertising
White Paper
Market Research studies
Enhanced focus on PR and byline placement
Rebrand/positioning of NCR collateral and web content
23. 23
Rev Cycle
4-page Overview brochure
HIMSS
HFMA Event and online advertising
NAHAM
Ongoing webcasts
New White Paper
Rebrand – disparate naming structures
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
Today’s opening presentation has three sections
First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals.
Middle section we will walk you through our vision, strategy, and what makes QuadraMed different.
Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
HIMSS Prep
HIMSS February 21-24
CDI Marketing Program
HANYS Marketing Program
Patient Access and MPI brochures
French web pages & QCPR brochures completed
New Employee Training/Ramp up
ATS Marketing Program & web pages
Webcasts
User Group Planning
Corporate Powerpoint Update
Core Measures white paper
Google SEM and Pay-per-click Measurement
CAC and ICD-10 Summits
User Group Promotions
KLAS Mid-year Campaign
HIM Roadshow
NAHAM
AcuityPlus Marketing Program
Canadian One-Health
HFMA
User Group Preparation
QCPR product launch
MPI Rebranding/Product Names
COE program review of vendor participation
User Group Prep
User Group Event
Access/MPI Articles (PR)
HIM Roadshow
Your Marketing Program here
ICD-10 Services Webcast
New creative for online advertising HIM/MPI
AHIMA promotions
AHIMA Prep and PR
Rev Cycle 4 page brochure
AcuityPlus webcast and promo
