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NSM2012_Marketing010712
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- 2. 2 Agenda Marketing Organization How MarketingSupports QuadraMed Public Relations Product Launch Requirements KLAS Results Marketing by Product Line Marketing Calendar Questions?
- 3. 3 Marketing Organization Chart LauraAdams Director of Marketing Courtney Smith Events Manager Sandy Sinden Online Marketing Manager OPEN Marketing Communi- cations Manager OPEN Market Manager, HIM/MPI Solutions Outsourced Relationships Dodge Communications (PR) Frontline Selling (lead gen) External Graphic Designers External Writers (case studies and Dr. Joe’s blog)
- 4. 4 How Marketing Supports QuadraMed •Communications • Public Relations • Event Management • Marketing Programs/Lead Gen • Product Launch Support • Collateral Development • Corporate Website Management • Branding Oversight • Messaging/Promotions • Online Advertising • KLAS Bi-annual Campaigns • Centers of Excellence (COE) Newsletters (Client & Wways) New Banner Ads and Sponsored Google Ads Brochure Development and Updates Monthly Webcasts and Email National/Regional Events and Seminars Website Content Development and Updates Case Studies, Press Releases, Articles, Abstracts, Speaker Opps, Press Mtgs
- 5. 5 PR – Spreadingthe Word ACCESS MANAGEMENT JOURNAL
- 6. 6 Monthly Publications Client Newsletter •All product teams & IT/support contribute Winning Ways • Internal (for employees only) focused on our success
- 7. 7 7 QuadraMed Acquires NCRHealthcare Solutions Memorial Hospital of Sweetwater Signs EHR Contract Quadramed & HANYS Provide New York MPI Solutions Recent News
- 8. 8 KLAS Results –End-of-Year Campaign QuadraMed #1 in KLAS MPI – 7 out of 8 years Quantim Coding holding at #2 Spot QCPR moved up one – advancing to #6 QES went down one ranking from #5 to #6 In the overall “Top 20” software vendor ranking, QuadraMed is ranked #11, beating Cerner at #18, and MediTech at #22 In the overall software suite category, QuadraMed received a 4th place ranking − just 3/10 behind Siemens Soarian and six spots ahead of #10 ranked MediTech C/S
- 9. 9 Product Launch Requirements– 2012 Marketing Launch to Support all major product releases across all pillars • Prior to GA: - Press Release Announcing GA - New Data Sheet or brochure - Promotion in Client Newsletter & Winning Ways - Webcast with link to registration pages - Updated Web pages w/new product information - Case Study with Beta Client
- 10. 10 Frontline Lead Genand COE Program HIM • Project launched 4-12-11 - Project Goal: 35-45 MI’s • 168 MI’s (Meaningful Interactions) executed to date - 54% lead to a QSO (Qualified Sales Opportunity) • $2,455,302 sales opportunity in Pipeline stage - $5,659,977 sales opportunity in Focus, Best case or Committed stage • 2012 will execute 8 MI’s a month MPI • Project launched 12-5-11 • 1 MI executed and in pipeline Center of Excellence Program (COE) – 13 of 17 sites signed new contract
- 11. 11 Marketing Highlights 2011 NewWebsite Launched QuadraMed Overview Brochure Completed and new collateral across all products AHIMA – Best booth attendance in QuadraMed’s history User Group – 2011, moved to San Antonio, retained attendance despite economic downturn Frontline lead gen programs for HIM and (in Dec) MPI Dodge Communications Replaces Amendola for immediate uptick in quality of PR 4 HIM Roadshows Online Banner ads and Google ads launched for first time Multi-department KLAS campaign drives results
- 12. 12 HANYS AcuityPlus Clinical Documentation Improvement Stand-AloneServices – Eric Jeffery Want a spot on the marketing calendar? • Fill out the marketing strategy checklist and set up a planning session Scheduled Marketing Programs 2012
- 13. 13 2012 National Events HIMSS:February 21 – 23, Las Vegas, NV AHIMA: ICD-10 & CAC Summits (Spring – East Coast) NAHAM: May 9 – 12, San Diego, CA HFMA-ANI: June 25 – 26, Las Vegas, NV User Group: July 21 – 24, San Francisco, CA AHIMA: September 30 – October 3, Chicago, IL
- 14. 14 HIMSS 2012 – Backon the exhibit floor! Sub-message: • Improve Coordination of Care throughout the Enterprise Client event: GhostBar at the top of the Palms resort
- 15. 15 User Group 2012– San Francisco Theme: “Bridging the Gap between Technology and Quality Care” Call for Presentations opened 12-8-11 • Clients receive a comp registration AND entered into a raffle to win an iPad2 CIO track added this year; no increase in reg fee
- 16. 16 2012 Regional Events HIM– 21 events plus 5 roadshows on the map Enterprise – 5 events which include 3 Canadian events Government – 1 event – VEHU MPI – 5 roadshows requested (TBD) AcuityPlus – 3 events Performance Measurement – 2 events Sponsorships – 20 Update banner stand messaging across all product lines
- 17. 17 2011 HIM RoadshowRecap • Atlanta – 13 attendees • Chicago – 81 attendees • Kansas City – 16 attendees • Princeton – 92 attendees
- 18. 18 Online Advertising –Scheduled NAHAM Monthly News Brief – Jan 27 thru April 26 Texas Hospital Association – Oct 17, 2011 to 2012 Journal of AHIMA – Monthly, throughout Year AHIMA Marketplace – Monthly, throughout Year HFMA – April and September 2012 Healthcare Informatics – Every other month HFN and HIT News – Every other month Canadian Healthcare Technology – Jan thru Mar • Additional Canadian Healthcare Publications – Pending
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- 20. 20 HIM Marketing 2012 CapsiteHIM Survey New Sales Messaging (completed) Collateral updates CDI Marketing Program ICD-10 & CAC Summits HIM Road shows AHIMA ICD-10 Services Webcast/Salesforce
- 21. 21 Care Management HIMSS QCPR 5.3/5.4Product Launches Online Advertising Canadian Website and brochure translation Canadian Marketing Plan – in development • PR, brand awareness, events & advertising
- 22. 22 Identity/Access Management/MPI Frontline MPI Roadshows Newcollateral Updated web messaging Rebrand - disparate naming structures Online advertising White Paper Market Research studies Enhanced focus on PR and byline placement Rebrand/positioning of NCR collateral and web content
- 23. 23 Rev Cycle 4-page Overviewbrochure HIMSS HFMA Event and online advertising NAHAM Ongoing webcasts New White Paper Rebrand – disparate naming structures
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- 25. 25 January 2012 –Highlights NSM Support HIMSS Management & PR MPI Frontline and updates Bonnie Cassidy HIM Articles KLAS Exec Summary New HIM Sales Presentation NCR healthcare solutions web content Recruiting MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 31312 223 4 5 6 7 8 WEEK 2 9 10 11 12 13 14 15 WEEK 3 16 17 18 19 20 21 22 WEEK 4 23 24 25 26 27 28 29 WEEK 5 30 31 1
- 26. 26 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 3131 1 2 3 4 5 WEEK 2 6 7 8 9 10 11 12 WEEK 3 13 14 15 16 17 18 19 WEEK 4 20 21 22 23 24 25 26 WEEK 5 27 28 29 Website, Online Advertising, Case Studies, PR – ongoing Newsletter HIMSS - Las Vegas, NV Winning Ways HIMCAREAll Product Lines Rev CycleAccess HIMSS Preparation & PR HIMSS Preparation & PR Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – February 2012 HANYS marketing program CDI Marketing Program Patient Access and MPI brochures New Employee Training/Ramp up Translated QCPR brochures and web pages completed (French)
- 27. 27 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 3131 1 2 3 4 WEEK 2 5 6 7 8 9 10 11 WEEK 3 12 13 14 15 16 17 18 WEEK 4 19 20 21 22 23 24 25 WEEK 5 26 27 28 29 30 31 Website, Online Advertising Case Studies, PR – ongoing Newsletter HIM Roadshow Winning Ways HIMCAREAll Product Lines Rev CycleAccess Frontline Project - ongoing ATS Marketing Program and web pages Marketing Calendar – March 2012 Webcasts User Group Planning Corporate Powerpoint Presentation Update Core Measures white paper
- 28. 28 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 31312 3 4 5 6 7 8 WEEK 2 9 10 11 12 13 14 15 WEEK 3 16 17 18 19 20 21 22 WEEK 4 23 24 25 26 27 28 29 WEEK 5 30 1 Website, Online Advertising, Case Studies, PR – ongoing Newsletter ICD-10 Summit – Baltimore, MD HIMCAREAll Product Lines Rev CycleAccess Winning Ways CAC Summit – Baltimore, MD Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – April 2012 KLAS Mid-year Campaign User Group Promotions Google Pay-per-click and SEM measurement
- 29. 29 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 3131 2 3 4 5 6 WEEK 2 7 8 9 10 11 12 13 WEEK 3 14 15 16 17 18 19 20 WEEK 4 21 22 23 24 25 26 27 WEEK 5 28 29 30 31 Website, Online Advertising Case Studies, PR – ongoing NewsletterWinning Ways HIM Roadshow HIMCAREAll Product Lines Rev CycleAccess NAHAM – San Diego, CA CN e-Health, Vancouver Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – May 2012 AcuityPlus Marketing Program
- 30. 30 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 3131 1 2 3 WEEK 2 4 5 6 7 8 9 10 WEEK 3 11 12 13 14 15 16 17 WEEK 4 18 19 20 21 22 23 24 WEEK 5 25 26 27 28 29 30 Website, Online Advertising, Case Studies, PR – ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess HFMA-ANI – Las Vegas, NV Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – June 2012 User Group Preparation QCPR Product Launch MPI rebranding/ product names COE review of vendor participation
- 31. 31 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 2 3 4 5 6 7 8 WEEK 2 9 10 11 12 13 14 15 WEEK 3 16 17 18 19 20 21 22 WEEK 4 23 24 25 26 27 28 29 WEEK 5 30 31 1 Website, Online Advertising, Case Studies, PR– ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess User Group, San Francisco, CA User Group, San Francisco, CA User Group Preparation User Group Preparation Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – July 2012 MPI/Access Articles (PR)
- 32. 32 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 1 2 3 4 5 WEEK 2 6 7 8 9 10 11 12 WEEK 3 13 14 15 16 17 18 19 WEEK 4 20 21 22 23 24 25 26 WEEK 5 27 28 29 30 31 Website, Online Advertising, Case Studies, PR – ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess HIM Roadshow Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – August 2012 ICD-10 Services Webcast New creative for online advertising AHIMA promotions
- 33. 33 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 313031 1 WEEK 2 2 3 4 5 6 7 8 WEEK 3 9 10 11 12 13 14 15 WEEK 4 16 17 18 19 20 21 22 WEEK 5 23 24 25 26 27 28 29 Website, Online Advertising, Case Studies, PR – ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess AHIMA AHIMA Prep & PR AHIMA Prep & PR Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – September 2012 Rev cycle 4-page brochure AcuityPlus webcast & promo
- 34. 34 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 31311 2 3 4 5 6 7 WEEK 2 8 9 10 11 12 13 14 WEEK 3 15 16 17 18 19 20 21 WEEK 4 22 23 24 25 26 27 28 WEEK 5 29 30 31 Website, Online Advertising, Case Studies, PR – ongoing Newsletter AHIMA cont. – Chicago, IL Winning Ways HIMCAREAll Product Lines Rev CycleAccess Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – October 2012 KLAS End-of-year campaign NSM Planning begins
- 35. 35 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 3131 1 2 3 4 WEEK 2 5 6 7 8 9 10 11 WEEK 3 12 13 14 15 16 17 18 WEEK 4 19 20 21 22 23 24 25 WEEK 5 26 27 28 29 30 Website, Online Advertising, Case Studies, PR – ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess CN HealthAchieve - Toronto HIM Roadshow Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – November 2012 Online Advertising Measurement/Regroup KLAS cont’d NSM Theme and Graphics
- 36. 36 MONDAY TUESDAY WEDNESDAYTHURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 313311 1 2 WEEK 2 3 4 5 6 7 8 9 WEEK 3 10 11 12 13 14 15 16 WEEK 4 17 18 19 20 21 22 23 WEEK 5 24 25 26 27 28 29 30 Website, Online Advertising, Case Studies, PR – ongoing NewsletterWinning Ways HIMCAREAll Product Lines Rev CycleAccess Frontline Project - ongoing Frontline Project - ongoing Marketing Calendar – December 2012 Budget HIMSS planning Website measurement and adjustment
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Editor's Notes
- #14 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #15 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #16 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #17 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #18 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #19 Today’s opening presentation has three sections First section is QuadraMed confirming our understanding of your strategy and priorities. We want to make sure we are on the same page on how we see your business and how information technology would help you achieve your goals. Middle section we will walk you through our vision, strategy, and what makes QuadraMed different. Finally, we will close with suggested next steps, which we can use to position the rest of the day and/or our immediate action items.
- #27 HIMSS Prep HIMSS February 21-24 CDI Marketing Program HANYS Marketing Program Patient Access and MPI brochures French web pages & QCPR brochures completed New Employee Training/Ramp up
- #28 ATS Marketing Program & web pages Webcasts User Group Planning Corporate Powerpoint Update Core Measures white paper
- #29 Google SEM and Pay-per-click Measurement CAC and ICD-10 Summits User Group Promotions KLAS Mid-year Campaign
- #30 HIM Roadshow NAHAM AcuityPlus Marketing Program Canadian One-Health
- #31 HFMA User Group Preparation QCPR product launch MPI Rebranding/Product Names COE program review of vendor participation
- #32 User Group Prep User Group Event Access/MPI Articles (PR)
- #33 HIM Roadshow Your Marketing Program here ICD-10 Services Webcast New creative for online advertising HIM/MPI AHIMA promotions
- #34 AHIMA Prep and PR Rev Cycle 4 page brochure AcuityPlus webcast and promo
- #35 AHIMA NSM Planning Begins KLAS End-of-year Campaign
- #36 Canadian Health Achieve – Toronto HIM Roadshow Online Advertising Measurement and Regroup KLAS campaign NSM Theme and Graphics
- #37 Budget HIMSS Planning Website measurement and adjustment