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Marketo Engage Champion Office Hours - October 2021

Marketo Engage Champion Office Hours - October 2021

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Marketo Engage
Champion
Office Hours
October 20, 2021
• Introductions
• House rules
• Housekeeping
• Upcoming Adobe opportunities
• Q&A panel
Agenda
Adobe Marketo Engage User Group House Rules
• In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG attendees
follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent
• Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping
Moderator Panelist Panelist
Panelist Panelist
Your Champion Panel
Chloe Pott Michael Tucker Alex Greger
Courtney Tobe John Grundy
Upcoming Opportunities

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Marketo Engage Champion Office Hours - October 2021

  • 2. • Introductions • House rules • Housekeeping • Upcoming Adobe opportunities • Q&A panel Agenda
  • 3. Adobe Marketo Engage User Group House Rules • In order to ensure our MUGs stay user- focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: • No self-promotion or pitching of any kind is permitted at MUG events • Don’t contact people outside of the User Group without their consent • If MUG members share their use case at the User Group, please don’t share that information without their consent
  • 4. • Meeting will be recorded and posted at mugs.marketo.com • Slides will be posted along with resources mentioned during meeting • You’ll get the recording and slides via email Housekeeping
  • 5. Moderator Panelist Panelist Panelist Panelist Your Champion Panel Chloe Pott Michael Tucker Alex Greger Courtney Tobe John Grundy
  • 7. • Chapter Members get invites to all Office Hours! • Go to https://mugs.marketo.com/champion-office-hours-mug/ and click “Join Us” Join Our MUG Chapter!
  • 8. Need to Update your Marketo Engage Certification? The Adobe Credential Program recently launched a new exam for the Adobe Certified Expert – Marketo Engage Business Practitioner credential. Become certified with either exam: AD0-E552 Adobe Marketo Engage Business Practitioner Expert exam – This is the former Marketo Certified Expert, and its target audience are customers who are Core end users only (no experience with Marketo advanced features) AD0-E554 Adobe Marketo Engage Business Practitioner Expert exam – This is the new exam designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants with broad operational experience using Marketo. Visit https://spark.adobe.com/page/5mFIv2owp7cgi/ for more information & exam guides!
  • 9. • Thoughts on a MOPs Director with no Campaign Ops experience • Scaling Marketo as your company grows • Exhausted content in Engagement Program streams • Lead scoring for webinar programs and lead scoring best practices • Building Revenue Cycle Model • Best practices for Segmentation • Adding SFDC campaign sync to an existing instance • Marketo top tips Topics Covered
  • 10. • Marketing Nation: Adding content to Engagement Streams for Exhausted People • Marketo Docs: Segmentation • Marketing Nation: Segmentation • Marketo Docs: Dynamic Content • Marketo Docs: SFDC Campaign Sync • Marketo Docs: Marketo Program/SFDC Campaign Sync • Europe VMUG: Top Marketo Tips Resources