Maxymiser is a software company founded in 2006 that provides data-driven customer experience optimization solutions, now part of Oracle Marketing Cloud, with over 340 enterprise customers. The company focuses on enhancing visitor experiences across various channels through testing and personalized customer insights. Maxymiser has achieved significant market leadership in Europe and maintains the highest client renewal rate in the industry.

1. MAXYMISER
Overview

2. CXO
MAXYMISER
Maxymiser is a software company that helps brands
optimize the visitor experience and dramatically
increase conversions across channels, at scale, utilizing a
data-driven approach

3. The Most Powerful Enterprise Optimization Solution
Founded in 2006
• Quickly became #1 in Europe
• HQ Moved to New York in 2012
• 350+ staff globally
• Formally part of the Oracle Marketing Cloud
Market Leadership
• Unwavering focus over 10 years
• 340+ enterprise customers
• Serving nearly 20 billion optimized experiences
each month
• Highest client renewal rate in the industry
Leader in the Forrester Online Testing Wave Q3 2015

4. A Global, Multi-Vertical Approach: 340+ Enterprise Clients
v
Travel
v
/Other
v
Finance
v
Media
v
Retail

5. Approach to
Customer Experience Optimization

6. Unified Customer Experience Optimization Suite
Remove guesswork:
let data tell you what
works for your audience
Testing
Create unique and
relevant personalized
customer experiences
Personalization
Not data: actionable
insight and usable
customer analytics
Insights
%

7. Enabling True Personalization of the Entire Experience
APIs
Real-time
Web Data
Real-time
Mobile Data
Real-time
Social Data
DMP/CRM
Data
Web
Tablet
Mobile
Offline
Targeted
Experience
Real-time Profile
Real-time
Decision Engine
Deploy a Single Line Of Code <script src=“mmcore.js”>
Has an account
(returning visitor
Purchased X
in the past
User
promotional
code
Has items in
shopping cart
First time site
visitor
Lives in
California
Viewed multiple
product pages
On a tablet
1
Testing
•A/B…n
•MVT
Customer Insight
•Full funnel reporting
Personalization
•Segment discovery
•Customer Lifecycle
•Recommendations
360 degree customer view

8. Case Study: MVT, Mobile, Analytics
» Case Study – MVT, Mobile, Brand/Analy:cs
+ 6.8% Sales
+ 9.4% Sales
+ 59% clicks
+ 2% Sales
Default Test 2 Winner Test 1 Winner

9. Maxymiser Product Suite

10. The Shifting Focus of Marketers

11. 11
90% of customers choose
brand loyalty based on
their experience
89% of U.S. adults would
stop shopping at a
website due to a poor
experience
60% of customers would
pay MORE for brands that
offer them a beGer
experience
Sources: IBM Institute for Business Value,
CEO Report & Riverbed Research
Why Are We Talking About Customer Experience Optimization?

12. Why Are We Talking About Optimization?
12
“Business Value Add: High”
l “Tes%ng and op%miza%on solu%ons…increase the
value of broader digital experience investments
by increasing effec%veness and resonance with
customers of specific elements within the
experience or website.”
“Trajectory: Significant Success”
l “Despite an eCommerce focus today, Forrester
sees strong use cases beyond commerce, at
organiza%ons that take content, digital
experience, and conversion metrics based around
their digital channels seriously.”

13. “Optimize experiences across every step of a
customer’s journey”
“Testing, analytics, personalization,
segmentation and architecture to support
high-volume global sites and mobile apps are
critical capabilities for Forrester customers.”
“WCM vendors support these requirements
with a steadily advancing toolkit of NoSQL
databases, test and target tools, and rules-
based personalization.”
Why Are We Talking About Optimization?

14. HiPPO Approach
Design
UX
Nearly twice as
many senior
marketers say that
converting visitors
into paying
customers is a
bigger challenge
than actually getting
them to the site

16. 16
Sample Campaign – simple changes to get HiPPO buy-in

17. 17
A
B
C
D

18. 18
A
B
C
D
+3% +1% +1% Loser
Increase in Bookings

19. Product
Demo