A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of mobiel websites/mobile marketing, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com

1. Mobile Marketing &
Mobile Websites

2. Kris Chislett
• Owner at BlogYourWine.com
- Online Strategy
• Owner at
• MobileWineryWebsites.com
- Mobile Website Design
• kris@krischislett.com
• Cell: 904-472-1727

3. Context of “Mobile” for this Presentation
It’s a phone – NOT an iPad, Kindle etc.

4. What EXACTLY is a Mobile Website?
• A Mobile Website is
NOT an app.
• No downloading
involved.
• Automatic redirection
on a mobile device.

5. Apps vs. Mobile Websites
Mobile Apps vs. Mobile Websites

6. How Does Your Website Look “Mobily?”
When was the last time you viewed your
website on a mobile device?

7. 39% of smartphone users admit to being on their mobiles in
the bathroom

8. When was the last time you viewed your
website on a mobile device?

9. Mobile is local.

10. The Relevance of Mobile.
• Google Keyword Tool showing “restaurant”
mobile search.
Over 30 million people searching for “restaurant” or “restaurants” on
a desktop computer

11. The Relevance of Mobile.
• Google Keyword Tool showing “restaurant”
mobile search.
Almost 25 million people searching for “restaurant” or “restaurants”
on a mobile device.

12. The Relevance of Mobile.
3.4 million people searching for “winery” on a desktop or laptop.

13. The Relevance of Mobile.
1.2 million people searching for “winery” on a mobile device.

14. The Relevance of Mobile.
22,000 people searching for “texas winery” on a desktop or laptop.

15. The Relevance of Mobile.
9,900 people searching for “texas winery” on a mobile device.

16. Key Features of a Mobile Website
Click to call

17. Key Features of a Mobile Website
Click to map

18. Key Features of a Mobile Website
Optimized forms

19. Key Features of a Mobile Website
Condensed Information

20. Key Features of a Mobile Website
Readability

21. Mobile Recommendations
• The click to map/call should be at the front.
• A mobile website should NOT be your desktop
website, made to fit on a smaller screen.
• Should be built separately.
• Text should be legible without the need to
zoom in.
• Simplified menus, requiring minimal “work”
from the user.

22. Cost
• >$5,000+
• I recommend under $1,000.
• Monthly hosting fees are low.
• eCommerce integration significantly increases
costs.

25. Mobile Email Marketing

28. Conclusion
• Mobile websites are affordable…but you get
what you pay for!
• Mobile doesn’t require a full website redesign.
• You have no choice.
• You’d be ahead of most other businesses in
the adoption of mobile.

29. Thanks for listening!
Any Questions?
Owner at BlogYourWine.com
Owner at MobileWineryWebsites.com
Online Strategy
Mobile Website Design
krischislett@gmail.com
Cell: 904-472-1727