The document discusses how mobile is becoming the dominant platform and businesses need to optimize for mobile. It highlights that mobile search traffic is growing and many purchases are unplanned and made on the same day. Location data from mobile enables local searches and businesses to target customers near their stores. The future of commerce is mobile as people constantly have their phones and make purchases on the go. Brands need to focus on utility, communication and entertainment to build loyalty through their mobile presence.

3. “The answer should
always be mobile first”
ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE

8. DISPLAY time
Location MINE

9. display

10. SIZE does matter

12. optimising for mobile
• prioritise information
• make it bigger
• ENABLE PHONE FEATURES
• make it mobile friendly
• REDUCE THE LOAD

17. time

18. share of traffic % Share of traffic over a day
12am 6am 12pm 6pm 12am

19. search traffic by day of week
Search Traffic

20. JUSt in time
“65% of mobile customers
on Orbitz
are booking hotels
for the same day”
CHRIS BROWN, vice president, orbtiz

21. LOCATION

22. 1 in 3
searches on
mobile are local

23. CLOSE TO PURCHASING

26. mine

27. What would you
give up
your mobile phone
for?

28. all about me

29. Size does matter
Just in time
Close to purchase
All about me

33. 13 x more
engagement
than online
display

35. Desktop search
vs
mobile search

37. 1/3
of adULTS PREFER SMS

38. sales promotion
direct sales
Loyalty Programs

39. “WE NOW HAVE OVER 350
MILLION MOBILE USERS.
WITHIN ANOTHER YEAR OR
TWO, WE’LL BE A MOBILE
COMPANY WITH HALF MOBILE
USERS.”
erick tseng, facebook mobile chief

43. Mobile enables
greater and deeper
connections than
ever beforE

46. Mobile Transaction
Forecast

47. 27% Travel
(AIRLINE TICKETS, HOTEL RESERVATIONS, CAR RENTAL)
23% electronics
32% ENTERTAINMENT
(BOOKS, MUSIC, MOVIES)
17% clothes &
shoes
categories purchased
frequently using a mobile device
6% food/beverage
14% software/
hardware
7% home care 10% 13% gifts
products local details

53. the new shop
window is in the
hand, on the go,
and always on

59. Loyalty through
occasion, reward
and ease

62. utility

63. communication

64. ENTERTAINMENT

65. building brands through
utility, communication
and entertainment

66. MOBILE TAKEOUT:
‘ADDING VALUE’
‘JUST IN TIME’
‘ON THE MOVE’

67. IF YOU WOULD LIKE FURTHER
INFORMATION ABOUT THIS
PRESENTATION AND HOW MOBILE
CAN ENHANCE YOUR BRAND,
CONTACT