The webinar discussed the importance of mobile responsive web design, highlighting how it enhances user experience and impacts business revenue. Key points included the difference between mobile responsive and non-responsive sites, as well as the growing trend of online bookings, particularly through mobile devices. The presentation emphasized that businesses without a mobile-friendly site risk losing potential customers and provided strategies for optimizing websites for mobile search.

1. MOBILE FRIENDLY WEB DESIGN
And Why It Matters
Webinar Presented By:

2. HELLO!
Danny Gruening
Director of Marketing
Party Center Software
7+ years in the entertainment
industry in operations,
management, marketing, and
training

3. HELLO!
Kevin Ekmark
CEO
TrustWorkz, Inc.

4. HELLO!
Hillary Byers
Marketing Manager
TrustWorkz, Inc.

5. Mobile Responsive Websites: Why It Matters!
1 How Mobile Responsive Sites Work
2 Responsive vs. Non-Responsive
3 Effect to Your Bottom Line

6. Before we begin, is your current
website mobile responsive?
Poll
Yes / No / I’m not sure

7. { }1How Mobile Responsive Sites Work
The Basic Overview

8. How Mobile Responsive Sites Work
- One Website, Many Formats
- When a site is responsive, the layout adapts based
on the screen size it is being viewed on
- The website changes automatically to fit the device

9. 4 Screen Sizes
Widescreen monitor, smaller monitor (laptops),
tablet, and mobile phone

10. Why is Online Booking Important?
Our clients at Party Center Software book
40% of parties
Through the Online Booking tool

11. Think About Other Industries
- Registering for Webinars (Online)
- Booking flights (Online)
- Booking hotels (Online)
- Renting a car (Online)
- Shopping for clothing and electronics (Online)
- Zulily, Etsy, Amazon, etc.

12. We have been trained to turn to the
INTERNET
to make reservations online
New Trend
Creates perceived value in both ease and time savings

13. Mobile Responsive Online Booking
Percent of parties booked from a mobile device:
3 Years Ago 2 Years Ago This Past Year
18% 30% 50%

14. How Mobile Responsive Sites Work
A mobile ready website is able to serve content in a
mobile optimized format. Generally, text on a mobile
optimized site will be easy to read, the navigation
(menu) is easy to use, and media content adjusts to
the size of the screen in some cases. For a quick
visual guide, revisit the comparison that I made
above this paragraph.

15. { }2Responsive vs. Non-Responsive
What’s the difference?

16. Mobile Responsive vs. Non-Responsive
Not Mobile Friendly: Difficult to
read & navigate. Users have to
pinch screen to zoom in. Overall,
not user friendly on mobile
devices.
Mobile Responsive:
• Clear calls to action
• Easy to navigate/read
• Important info easy to find
(phone number, party
booking)

17. Mobile Responsive vs. Non-Responsive
Not Mobile Friendly
Requires too much
pinch and zoom
Not easy to use
More customers will
give up on booking
Mobile Friendly
Scales to any size
screen
Easy to use
More customers will
finish booking
Online Booking

18. Prioritizing the user experience for
your customer helps prevent them
from ditching your site and returning
to Google search to find a more user
friendly site (AKA your competitor.)
“ “
Kevin Ekmark, CEO of TrustWorkz

19. Now that we’ve reviewed this topic,
we’ll ask again: is your current
website mobile responsive?
Poll
Yes / No / I’m still not sure

20. { }3Effect to Your Bottom Line
How to market for mobile web

21. Online Research
• Studies show that 70-80% of consumers research
online before doing business with that company
• If your potential customers cannot find you online,
then you will lose business and revenue
• Mobile responsive sites have a big impact on
search results

22. Online Research
• If you offer Online Booking for parties, you are
more likely to be able to capture revenue from
consumers during the research process
– Convenience of booking from home
• Same goes for Online Storefront - passes, gift
cards, merchandise, etc.

23. Marketing Your Business For Mobile Web
There are three popular ways of optimizing your website for mobile
devices, but mobile responsive design is by far the easiest to
maintain and implement. It also happens to be Google and Bing’s
preferred mobile design solution. Start your quest for mobile
marketing domination with a mobile responsive website design.
Having a mobile friendly website is the first step in marketing your
business for the mobile web. You also need>>

24. Marketing Your Business For Mobile Web
• Local search engine optimization (SEO) – Make
sure that your website is properly optimized for relevant
keywords that match what your customers are searching for
on Google and Bing. Ie. “Birthday Parties in Lynchburg, VA”
• Claim and optimize local listings – Take control of
your local listings (aka Yellow Pages of the Internet like
Google Local, Yelp, Citysearch) by ensuring that the
information is 100% correct and filled out.

25. Marketing Your Business For Mobile Web
• Create original content on a consistent basis –
Implementing a content marketing strategy will help improve
your SEO and sales funnel.
• Share your content on social media – Facebook,
Twitter, LinkedIn, and other social media channels are already
mobile friendly, and data shows that most smartphone owners
are using social media apps.

26. If you’re interested in learning more about improving your
Internet marketing strategy, schedule a live walk through with
a TrustWorkz Digital Marketing Consultant.
TrustWorkz.com/quick-contact

27. If you want to learn more about
Online Booking and how it can
help your business, book a free
demo at
www.PartyCenterSoftware.com/book-a-demo

28. QUESTIONS?
THANK YOU