This document discusses the rise of mobile technology and its impact on various industries. It notes that smartphone usage has increased significantly since 2009 and that mobile devices are being used for 16% of travel searches. Various companies are discussed that have adapted to this trend, including how they use mobile apps and sites for advertising, booking hotels and golf tee times, providing customer feedback and deals. The future potential of mobile payments and integrated hotel room functions is also mentioned.

1. Cassidy Capriglione
Calvin Carpenter
Jacob Edeburn

2. Mobile is the New Way to Go!
• Smart phones have become increasingly
popular since 2009.
• Smartphones count for 1/3rd of all mobile
devices
• Usage of mobile devices to search for trips has
climbed from 11% (2010) to 16% (2011)
• Companies are adapting to the new mobile
technology that consumers are using

3. Competitive Advantage
• Advertisement Opportunities
• Mobile apps vs. Mobile sites
– Cost
– Convenience
– Feedback
– Personalization
– What is the better choice?

4. Interview: Joel Barth, Director of Golf
• Mobile booking is revolutionizing the golf
industry
• Golf Resorts refer to mobile booking for:
– Tee Times
– Hotel Accommodations
– Customer Feedback
– Convenience

5. Hotel Tonight
• Mobile App
• Personalization
– Similar to Amazon
• Percentage Ranking
– Only the Strong Survive
• Thumbs up, Thumbs down Rating
• “Impulse Deals”
• Current Location Feature
– Best Priced Hotels

6. Vegas.com
• Mobile Site, rather than Mobile App
• Single Destination Offer
• Toll Free number for assistance
• Mobile Features
– Hotel rooms
– Show tickets
– Deals
– Flights
– Hotel packages
– Tours
– Nightclubs
– Same day discounts

7. Mobile Possibilities
• Dunkin’ Donuts
– Pay through virtual debit cards
– Send Dunkin’ gifts via email, text, or social media sites
– Foursquare
• Geopon
– Will be released within the year
– Couponing Store
– Features on mobile device
• Payment options
• Coupons
• Entire wallet systems

8. Potential of the Trend
• 100 million increase 2014
• Future Mobile Device Functions
– Room Key
– Room Service
– Check in/out