Over 80% of international traveller's use their smartphones while on vacation. If you are a tourism operator then it makes sense that you have a mobile friendly website. This is more true for wine tourism especially companies that have cellar doors and restaurants. It is unlikely you will be a pre-planned activity and therefore visits and bookings will be last minute. A tourist will want to know the hours of your cellar door or restaurant, have access to menus and be able to book. They will expect to do this from their smartphone. If you don't have a mobile friendly website they'll ignore you and find one that is.

1. Importance of going mobile – Wine Tourism

2. The Really BIG Picture
“ The future of mobile is less about devices and apps
and more about connectivity. Of things. Of every thing.
The Internet of Things is a tech futurists solution, the
term used to refer to a coming age of ubiquitous
connectivity. It describes a world where everything will
be connected via wireless networks and accessed and
controlled via mobile devices: homes, businesses,
appliances, cars, factories, farms, fleets and power
grids.”
Idealog May/June 2014 issue

3. What We Will Cover
Why Mobile Matters
Key Terms and Concepts
Mobile Website Optimisation

4. Why Mobile Matters
What is Mobile?
What you want, where you want, when you want it
Why Mobile Matters:
1. The Smartphone is personal
2. The Smartphone is always carried with you
3. The Smartphone is always on
4. The Smartphone has a built in payment system
5. The Smartphone provides accurate audience measurement
6. The Smartphone maximises SoLoMo
7. The Smartphone is considered the 7th media

5. How New Zealanders use Smartphone’s
80% of Smartphone users look for local information on their phone and 88%
take action as a result, such as making a purchase or contacting the business
Smartphone penetration is currently 50% of the population and these
Smartphone owners are becoming increasingly reliant on their devices
60% access the Internet everyday on their Smartphone and most never leave
home without it
66% having researched a product or service on their device
27% of Smartphone users have made a purchase on their phone

6. Smartphone's are Essential Travel Tools
According to a 2013 TripAdvisor survey 88% of global
travelers report using a Smartphone while on holiday,
compared to 44% who use a tablet while on a trip.
– 61% percent of global travelers reported using social media
– 44% use their Smartphone to find restaurants
– 35% to find things to do
– 35% accessing social media
– 31% reading reviews
– 23% to find accommodation

7. The Challenge
A growing percentage of people are
planning their travel on
Smartphone's however, numerous
hurdles such as poor mobile site
design and a cumbersome
payment process sends customers
to other channels to actually book
their trips.

8. Key Terms and Concepts
• Responsive design
• Adaptive design
• RESS design
• Site specific design
• Web app
• Native app
• Bluetooth
• Near field communication
- NFC
• Tethering
• Touch intuitive
• Navigation
• Mobile search
• Push messaging
• Consumer first
• Loading
• Wearable technology
• Augmented reality
• QR Codes
• Location based services – LBS

9. Augmented Reality

10. QR Codes

11. Location Based Services

12. 1. Electronic direct mail - email
2. Google for business + LBS
3. Mobile optimised websites
4. Mobile optimised reservation or booking
engine
Going Mobile

13. Mobile Optimised Websites
To be mobile optimised a site must:
1. Load fast
2. Have an obvious click to call
3. Have an obvious click to book
4. Click through to a mobile optimised
booking engine
5. Click through to mobile compatible
reservations platform
6. Directions or link to GPS Google maps

14. Mobile Site Must Haves
Visitors looking for restaurants
want:
– Operating hours
– Ability to book
– Special offers
– Customer reviews
– Menu & dining options
– Pricing
Do not use PDF or any other
downloaded document
Visitors looking for wineries
want to know:
– Cellar door
– Restaurant
/reservations
– Operating hours
– Pricing
– Varietal
– Gallery of images
– Customer reviews
– Nearby activities

15. Mobile Optimised Web Design
RWD - responsive
AWD - Adaptive
RESS – Responsive
with a Side Server component
& Site Specific

16. Responsive Web Design - RWD
Befor
e
LoneKauriLodge.co.nz

17. Adaptive Web Design - AWD
Screamingfrog.co.uk

18. Responsive Web Design with Server Side
Components - RESS
nd.edu

19. Mobile Site Specific / Redirect
http://preview.mobinomad.com/co
mpare/wine-marlborough1

20. Key Design Elements
1. Navigation
2. Calls to action
3. Sliders
4. Content
5. Images
6. Maps

21. Design Elements - Navigation
Drop Down Menu brancottestate.com

22. Design Elements - Navigation
Stack Menu to Drop Down exploregroup.co.nz

23. Design Elements – Calls to Action

24. Design Elements – Content
Content Images Maps

25. Design Elements – Content example

26. Design Elements – Images example

27. Design Elements – Maps example

28. Responsive Web Design – Cost Estimate
Responsive template, 10 pages, 30 images, all content provided $1,495 +gst
MobiNomad Hosting $39.95 per month
LoneKauriLodge.co.nz

29. Site Specific – Basic Entry Cost
Site specific, 2 page customisation, image slider home page, $550
+gst
MobiNomad Hosting $39.95 per month

30. Key takeaways
1.Maximise location based services
2.Be informed
3.There isn’t a viable choice

31. About MobiNomad
• Specialists in building mobile friendly websites
• Over 10 years experience in website development, search engine
optimisation and digital marketing
• Key staff also have nine years international tourism marketing experience
• Current clients are both international and national across a broad spectrum
of industries
• For companies that already have websites we provide redirect options
• For companies without websites we build responsive sites that adapt to any
mobile device and screen size
• We also present workshops and seminars on what it means to be mobile,
critical factors when considering mobile sites and no cost or low cost mobile
marketing opportunities

32. For further information please contact:
Angela Best
Director
MobiNomad
021 298 3447
angela@mobinomad.com
MobiNomad.com
Statistics in this report are provided TripAdvisor & Orbitz