Marketing to Mobile Devices With WordPress: An introduction to turning mobile website users into your most profitable visitors. How much traffic does your website get from mobile devices now, 40% or maybe even as high as 70%? Did you know that in 2013 there was more mobile web traffic than desktop traffic? That social media platforms like Twitter and Facebook receive more visitors to their mobile platforms than their desktop counterparts? Think about how often you check your cell phone, while in bed, while in church, heck even while driving? Now ask yourself, “Is my website’s target audience doing the same thing?” I’d venture to say so. On November 6, 2014 Codex Media Company’s Mal Campbell is going to be delving into this beautiful world of mobile marketing with the explicit focus on making everything go “Boom!” using WordPress. This isn’t the kind of talk you want to miss if your idea of mobile stops at “Buy a responsive template on Themeforest”. This is strictly focused on turning bytes into dollars by monetizing mobile traffic.

1. Mobile Marketing
With WordPress
An introduction to the vast & beautiful world of mobile marketing &
M-Commerce using WordPress with Mal Campbell
(CEO of Codex Media Company).

2. Poll the audience:
Choose your poison!

3. Let’s talk about Mike, shall we?

4. Not Paid Actors & Models

7. Why Mobile? Five AMAZING
Reasons:
• 30% of all Cyber-Monday Transactions Will Be Mobile
(Mobile Cyber-Monday sales could exceed $750 million dollars)

8. Mobile IS STILL GROWING
From Q3 2013 to Q4 2014:
• Smartphone traffic to E-Commerce sites grew by over 62%
• Smartphone generated revenue increased by 141%
• PC-based e-commerce growth declined.

10. Over $10 Billion USD Spent Per Year

11. 45% Made Retail Purchase After
Seeing Mobile Ads

13. What are the ways to monetize
mobile traffic in 2014?
• Selling Product via shopping carts & buy buttons
• Contextual Advertising through an ad network. (Adsense, Kontera)
• Getting paid for the download of an app (CPA)
• Getting paid on a cost per lead basis (CPL)
• Getting paid for recommending related content (Taboola, Outbrain)
• Direct Carrier billing, getting the user to opt-in and add your charges to
their next monthly bill
• Getting paid for someone calling a particular phone number (Pay Per Call)

14. What is OutBrain & Taboola?

15. So why buy mobile traffic over
desktop?
•Mobile traffic can be insanely cheaper. In some
cases as low as 1c to 3c per click.
•Mobile traffic can lead to actions not even
possible on mobile devices (like Click to Call,
click to download, or carrier billing)
•Mobile traffic is perfect for selling local services,
downloads, apps, and even dating services.

17. 5 Steps to Mobile WordPress
Optimization Checklist
• 1. Set up a testing environment
To learn how to test your website on mobile devices you don’t own visit:
http://premium.wpmudev.org/blog/how-to-test-wordpress-on-tablets-and-mobiles-you-
dont-own/
• 2. Choose the proper theme
You can pick a responsive theme relatively easily at ThemeForest.net
Make sure the menus work and they’re accessible and easy to scroll.
• 3. Add menus that are specifically used for mobile devices.
To learn how to add adaptive menus visi: http://premium.wpmudev.org/blog/how-to-
create-awesome-responsive-menu/
• 4. Make all images “Adaptive”
Adaptive images are image files that are dynamically delivered and optimized
for the particular device accessing the website. That means they’ll fit and won’t
bog down the mobile device. https://wordpress.org/support/view/plugin-reviews/
new-nine-adaptive-images
• 5. Install a Theme Switcher
If you’re not using WPtouch or Jetpack you may need to install a theme switcher
that changes the theme depending on the device accessing the website.
https://wordpress.org/plugins/any-mobile-theme-switcher/

18. • This plugin is called “Any Mobile Theme” https://wordpress.org/plugins/any-mobile-theme-switcher/

19. ThemeForest

20. Google PageSpeed Insights

21. Mobile Users VS Desktop Users
• The typical mobile user not only expects their pages to load quickly, but they expect
your site to have a mobile-friendly version.
• Mobile users searching for local services or stores are more apt to make an
IMMEDIATE purchasing decision than when they’re using a desktop.
• Mobile users don’t like reading retail marketing emails on their devices, but still
prefer desktops for their email. Except for iPad users, those people buy everything.
• Mobile email open rates peak on Saturday while desktops peak on Monday. Mobile
shopping peaks later in the week versus desktop users as well…
• Mobile users are less likely to comparison shop from tab to tab or from window to
window.
• Mobile users are also apt to taking pictures of products in stores to send pictures to
family and friends.
• Mobile users are easy to track using location services and they’re more live action
oriented. You can market to them while they’re attending events or shopping.
• In my experience mobile users bounce faster when coming from social media.
They’re less likely to go idle than their desktop counterparts.

22. What is Click to Call & Pay Per Call
• Imagine a call-to-action that’s literally a call-to-action. The action this time
being they actually start talking to you.
• Now imagine if you were able to track those phone calls as you’d track any
other action taken from a visitor. If you were able to track phone calls to
advertisers, or track and record phone calls from customers needing support.
• What makes a landing page geared towards mobile Pay-Per-Call different
than one for traditional marketing? (See the next slide)

23. Traditional Pay-Per-Call

24. What to Take Away From Today
• Mobile web use is only going to increase so you may want
to start building your websites with mobile in mind.
• Mobile traffic is still cheaper to buy than desktop traffic.
• Mobile users can take action even faster than desktop
users, provided you give them the means to do so.
• Optimizing your WordPress website for mobile is fairly
simple. Just follow the five steps I gave you.
• Even if you don’t have a product to sell you can monetize
your mobile traffic. Using Mobile Ad Networks and
Affiliate Marketing Networks.

25. Slides will be shared on
Meetup.com tomorrow.
Thank you
Mal Campbell
www.CodexNetwork.com
Mal@CodexNetwork.com