Sponsor Presentation: Bridging the Gaps in a Total Video Market Jay Prasad, Chief Business Officer, VideoAmp

1. “TV Insiders”

2. Advanced TV for a Cross Screen World
SEVEN PATENTS
PENDING
• Machine Learning for
Cross Screen Media
• Real Time Market
Selection
FUNDING: 17.2 MILLION
• December 2014 $2.2
million seed funding
• November 2015 $15
million series A founds
LOCATIONS
• Santa Monica
• New York
• San Francisco
• Detroit
LICENSED BY
• Brands
• Agencies
• Trading Desks
• Tech Platforms

3. TECHNOLOGY FOR A CROSS SCREEN WORLD
THE OBVIOUS

4. 138.8 million people
own connected TV’s
100.5 million people
watch video on tablets
107.1 million people watch
video on smartphones
146 million people watch video
on computers on a monthly
basis
Online TV
consumption
increased by
388% in
2015.
TV Viewership Today.

7. Report from the Leichtman Research Group
There are now more internet-connected TVs and
streaming devices in U.S. households than pay TV set-top
boxes.
65% of all U.S. TV households have
at least one streaming device
connected to their TV or a smart TV
set connected to the internet.
74% of streaming households have
more than one internet-connected
device, with a mean of 3.3 per
household.
86% of Internet users believe pay
TV is too expensive.
7 in 10 US Internet Users Watch
OTT Video.
$$$
Exponential
OTT Growth

9. WHAT IS HOLDING THE
MARKET BACK?
Buying across OTT
platforms is
fragmented
Audience targeting
rarely available on
VOD a& OTT
Campaigns are
isolated from either
digital or TV buys
Buying is done on
a largely manual
IO basis

10. BRIDGING TV & DIGITAL

11. 100 Typewriters vs. Word
Processing

12. Unlocking OTT
Value
5ATV STACKS
Buying
ATV Attribution
Planning
Consolidated Reporting
TV DATA

13. CROSS SCREEN ID
XFDG64Z78
DESKTOP COOKIE
P6958TR4
MOBILE IDFA
Z4612J4
TELEVISION OEMID
B3A62VAC
OTT DEVICE OMEID
C78ZJR97
CONSUMPTION
AD EXPOSURE BEHAVIOR
HABITUAL
MILLISECOND BY
MILLISECOND
LOG IN DATACONSUMPTION
AD EXPOSURE
CONSUMPTION
AD EXPOSURECOMPETITIVE
MILLISECOND BY
MILLISECOND
AD EXPOSURE
APP
CONSUMPTION
BEHAVIORLOG IN
DATA

14. Deterministic:
BUILDING CROSS-SCREEN
AUDIENCES
Probabilistic: Consumption:
Browser
Cookie
Device
IDFA
Device
OEMID
Browser
Cookie
Device
IDFA
Device
OEMID

15. PHASE 1
ATV indexer uses TV viewership data to create unique viewership
segments & Indices against advertiser data. These segments can be used
to target OTT and VOD for the first time.
Unlocking OTT
Value

16. LINEAR PROGRAM-SPECIFIC LINEAR NETWORK AND/OR DAYPART VOD OTT
Inventory
Provider
National
Inventory
Local Inventory Limited
YES, scale
may be limited
depending on
Geo
Self-Service
Timeline
May July September July September July August June July
VideoAmp Index
Targeting
Advanced TV
Inventory
True Cross Platform TV inventory: Avoid
Channel Conflict

17. Report from the Leichtman Research Group
Combined TV &
Digital Targeting
AD
AD
1
10
100
1000
Recommended TV Audiences
THEWALKINGDEAD
DEVIOUSMAIDS
XFACTOR
SUPERSTORE
85
125
110
167
TV Audience
Indexing
1 2 3 4Sequencing
Competitive
Conquesting
Genre & Day-parting

18. On Demand FEP

19. Partnership That
Changes the Game
Grow Share of
Wallet
ATV Quality Targeting
Targeting Create the Market
for Precision TV
Dollars
+

20. FEP By
Screen:
Targeting &
Reporting
Parameters
• Target specific inventory on a
show level.
• Location
• IP Address (use to determine
State, DMA, Zip)
• Browser
• OS
• Language
• Segments
• App level information
• Publisher/Network (e.g.ABC)
• Location
• IP Address (use to determine
State, DMA, Zip)
• Device
• OS
• Language
• Cookies for Web
• MobileIDs for Apps
• App level information
• Publisher/Network (e.g.ABC)
• Location
• IP Address (use to determine
State, DMA, Zip)
• Device
• OS
• Language
• Cookies for Web
• MobileIDs for Apps
• App level information
• Publisher/Network (e.g.ABC)
• Location
• IP Address (use to determine
State, DMA, Zip)
• Device
• Unique Device ID

21. It’s a Platform:
OTT with ATV Targeting

22. Create Scale
for OTT & FEP
Automate
planning and
buying and selling
processes
Precision
targeting for
Advanced TV
Highly viewable
inventory
Pass Back & Plan
premium inventory
$
What’s new and important

23. Over the Top (OTT) on TV
• App based inventory accessed and
streamed through Smart TVs, OTT
devices, and gaming consoles
TV & VOD
• Local broadcast affiliate inventory
• National Cable networks
• MVPD Inventory on Local and
VOD
Over the Top (OTT) on Devices
• Web & Mobile Video
• Display, mobile and social
• Both Full Episode Player (FEP) & App
Reaching a Total Video audience

24. Play Smart