Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization in the US, with its national network operations center in Lexington, KY housing the largest single instance of traffic management software. Viamedia has launched truly dynamic ad serving and an OTT ad solution for MVPD partners to help advertisers reach audiences across platforms like cable TV, digital video, and social media as consumption habits fragment across multiple screens.

1. 1
MediaPost: TV Insider Summit
Spot Cable Advertising: Current and Future

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Local TV Advertising
Pioneer
 Independent
 60+ MVPDs; 71 markets/32
States
 250 AEs; 12,000 advertisers
 Centralized Ad Ops; 1 million
ads/day; BI platform
 Linear and Impressions
 Multiscreen
 Placemedia programmatic TV
advertising
modernizing
the
marketplace.

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Viamedia MVPD 60+ Partners include:

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Strong and Flexible National Platform
Viamedia has built a national footprint spanning more than 70 DMA’s across the US

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21.3
17.0
4.0 2.8
15.0
10.0
2.5
3.0
Actual Rep'd* includes Dish/ Direct
Viamedia is the 4th largest
local video ad sales
organization in the U.S.
Video Advertising Sales Market
Based on Ad Rep Subscribers (numbers millions)

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 National network operations center in
Lexington, KY
 Full deployment of industry standard Strata
order/entry system
 Largest single instance of Imagine’s Novar
Traffic system in the world
 165 zones/ 71 markets/ 9,000+ networks/ 5 time zones
 Multi-platform insertion capabilities
 Served 320mm linear ads into 9,000 networks
in 2015
 Launched truly dynamic ad serving system in
Kansas City with Google Fiber
 Launching OTT ad solution for MVPD partners
Head of Class Technology Platform

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Local digital media spend will overtake traditional advertising in 2016 and half of that growth will come
from the re-allocation of TV dollars, to digital
$69.2 $69.4 $70.9 $69.7
$65.3 $66.0
$61.7 $59.5
$56.6 $56.2
$15.5
$18.6
$24.1
$35.9
$48.4
$66.4
$80.7
$90.8
$93.9 $94.6
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
2011 2012 2013 2014 2015 2016F 2017F 2018F 2019F 2020F
Traditional Online
Source: Borrell Associates, “2016 Local Advertising Insights – Outlook for Print, Broadcast, Digital & Outdoor”, Jan 2016;
Standard Media Index (SMI), “Where is digital advertising’s growth coming from?”, August 13, 2015.
US Local Digital and Traditional Ad Spend ($bn)
Critical Moment in Local Advertising

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Cross Platform:
Delivering Audiences
When and Where They
Consume Media Ads that appear prior to online videos. High-engagement,
high-recall ad unit.
In-Banner Video Display Ads (PC,
Laptop, Tablet, Mobile)
Mobile
Pre-roll Video (PC, Laptop, Tablet, Mobile)
140 -160 character text message; ability to support advertiser
color scheme and include advertiser logo
Tap to any native mobile function
(Call/Site/Video/Map/Calendar)
Static Ad appears or Video plays at page load on thousands of
top publisher webpages.
Ads that appear as users browse Facebook. Highest level of user
engagement; Unlimited targeting capabilities
Sight, sound, motion emotion. Align advertisers with nationally
recognized brands such as ESPN, Fox News and HGTV.
Cable Television
Social News (PC, Laptop, Tablet, Mobile)

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Launched set-top box based dynamic
ad insertion platform for TV
Addressability
Launched first Impressions based
Cost-Per-View currency on TV
Currency
Increased value of local TV
ad inventory plus converged digital and TV
Value
Optimizing TV Campaigns near
real-time for live and DVR
Automation
Viewership based ad targeting
and foundation for more
Data
Providing requirements for
advertiser list matching, mobile
streaming and advanced data
Roadmap
Addressable Advertising

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CONFIDENTIAL INFORMATION; PROPRIETARY
INFORMATION
10
The proliferation of impressions across
new devices and screens is causing
massive audience fragmentation.

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$5 $7 $10 $11 $13
$16
$69 $70
$73 $74 $77 $79
2014A 2015E 2016E 2017E 2018E 2019E
Digital Video Linear TV
Linear TV is the largest video market and continues to grow faster than
digital on an absolute basis
• 1 eMarketer, 2015. $ in billions. 2019E calculated assuming Linear TV CAGR of 3.3% and Digital Video CAGR of 20.5% .
• 2 IDC, 2015.
Spending on programmatic is growing
Linear TV Remains Substantial Market Opportunity1 Future is Programmatic TV2 ($bn)
15E-19E CAGR
Programmatic TV 175.3%
15E-19E CAGR
Linear TV 3.3%
Digital Video 20.5%
$0.1 $0.2
$1.0
$2.9
$6.2
$11.5
0.1% 0.3%
1.4%
4.0%
8.0%
14.5%
2014A 2015E 2016E 2017E 2018E 2019E
Programmatic TV Spend Programmatic as % of Linear TV

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2013 2016 2020
Convergence across screens
TV Digital
video
TV Digital
video
TV Digital
video
$69BN
$6BN
$75BN
$16BN
$83BN
$33BN
Audience-based Programmatic
Digital video and linear TV are converging
Source: Nielsen

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The Evolution of the Programmatic Video Ad Marketplace

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VIEWERS
BRANDS
HOLDING COMPANIES
INDEPENDENT
DSPs
Ž
NATIONAL
BROADCASTERS
STATION GROUPS
CABLE NETWORKS
ADVERTISERS
CONSUMER DMPS &
NETWORKS
AD INSERTION SYSTEMS
CREATIVE MANAGEMENT
PLATFORMS
MEASUREMENT & ANALYTICS
ORDER MANAGEMENT
MVPDs
UNWIRED
NETWORKS
SSPs
PIONEERING A SUPPLY SIDE PLATFORM

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CONFIDENTIAL INFORMATION; PROPRIETARY
INFORMATION
15
Advertisers want the precision and
optimization of digital and the brand
building power and broad reach of
television.

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Demand
16+MM HHs/
32+MM STBs
Actual Viewing
Behavior
1st & 3rd
Party Data
PATENT PENDING
PROGRAMMATIC
TV PLATFORM
MVPDs (35M+
TVHHs)
500+ Audience Segments Available
Automated Campaign Planning / Submission
Copy Management
Campaign Revision
Rate Card Control
Reporting
placemedia
Features
Platform & Business Model
30+ National
Networks

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Flexible Solutions for Clients
code
API
Application Program Interface
3 MANAGED SERVICE
Work with our team of experienced
account managers to utilize all the
features and function of Placemedia
platform in a personalized way
2
Access to the platform using our
supply-side gateway; namely a
web-based interface to develop
plans, schedule orders and
review reports
SELF-SERVE GATEWAY
1
We work with product teams to
seamlessly integrate platform
data and functionality into the
back-end of existing systems
TECHNICAL INTEGRATIONS

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SELF SERVE GATEWAY

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Thank You.