Triton Digital's a2x is the first and only Programmatic, Real Time Bidding ( RTB ) exchange for digital audio and the media opportunities that are available.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
Radio is a superpower companion to digital efforts. This presentation shows just the beginning of what digital tools can do to make the radio experience interactive and conversational for listeners and advertisers.
Zenith Media Presentation: Using Online Data to Inform TV Strategy
Speakers:
Introduction: Justin Evans, Chief Strategy Officer, Collective
Presenters:
John Nitti, President, Activation at ZenithOptimedia (speaker)
John Nuding, SVP, Director of Research at Zenith Media (speaker)
Visit http://www.4astransformation.com for more information.
'Digital Radio Switchover: Somewhere Over The Rainbow?' by Grant GoddardGrant Goddard
Analysis of the progress achieved by the United Kingdom government's policy to replace analogue broadcast radio transmission with DAB (Digital Audio Broadcasting) and the relevant issues that required solutions to combat its apparent lack of success, written by Grant Goddard for Enders Analysis in October 2007.
Hearst Magazines: The Data-Driven PublisherMediaPost
Hearst Magazines is developing some advanced use cases for audience buying. In this session, Chief Data Officer Mike Smith will describe how the publisher leverages data across branded content, direct sold campaigns, sales ops and editorial. He’ll also talk about Hearst’s use of artificial intelligence.
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
Radio is a superpower companion to digital efforts. This presentation shows just the beginning of what digital tools can do to make the radio experience interactive and conversational for listeners and advertisers.
Zenith Media Presentation: Using Online Data to Inform TV Strategy
Speakers:
Introduction: Justin Evans, Chief Strategy Officer, Collective
Presenters:
John Nitti, President, Activation at ZenithOptimedia (speaker)
John Nuding, SVP, Director of Research at Zenith Media (speaker)
Visit http://www.4astransformation.com for more information.
'Digital Radio Switchover: Somewhere Over The Rainbow?' by Grant GoddardGrant Goddard
Analysis of the progress achieved by the United Kingdom government's policy to replace analogue broadcast radio transmission with DAB (Digital Audio Broadcasting) and the relevant issues that required solutions to combat its apparent lack of success, written by Grant Goddard for Enders Analysis in October 2007.
Hearst Magazines: The Data-Driven PublisherMediaPost
Hearst Magazines is developing some advanced use cases for audience buying. In this session, Chief Data Officer Mike Smith will describe how the publisher leverages data across branded content, direct sold campaigns, sales ops and editorial. He’ll also talk about Hearst’s use of artificial intelligence.
KMMP Media Group, leaders in Connecting Our Clients to the Conversation. We are an innovative media sales, branded entertainment and marketing consulting firm with media assets that exceed over 120 million unique visitors a month.
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizant’s current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Let’s dive in!
Get Loud: Leveraging Digital Audio to Amplify Your Reach by Triton Digital - ...ArabNet ME
Presented by Benjamin Masse, Triton Digital’s Managing Director, Market Development and Strategy, “Get Loud: Leveraging Digital Audio to Amplify Your Reach” is a thought-provoking session on the burgeoning digital audio channel, and its efficacy in reaching global audiences in a targeted, meaningful way. This presentation provides an overview of the evolution of digital audio, the tools that are available in the space, and a case study that demonstrates the reach and transformational power of the audio channel.
Speaker: Benjamin Masse, Managing Director - UK, Triton Digital
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Our Story
In 2006, Triton Digital
was founded with one
goal in mind: Making
today’s audio better
and tomorrow’s audio
possible.
2
3. 3
680,090 951,571 1,094,584
1,214,764 1,492,215 1,527,576
1,524,559
1,871,967
2,351,272
3,579,239
5,814,455
9,443,529
14,742,109
20,559,319
Jan'09 Jun'09 Dec'09 Jun'10 Dec'10 Mar'11 June'11 Dec'11 2012 * 2013 * 2014 * 2015 * 2016 * 2017 *
Audience is Booming
230% Increase From Jan’09-Jun’12 in Total Average Active Sessions (AAS)
4. And We’re In The Middle Of It All
Pandora Radio
Clear Channel
NPR Digital
AOL Radio
Slacker
XBOX Music
Cumulus
ESPN Radio
CBS Radio
4
Some clients we are proud to work with: Some partners we are proud to be associated with:
Interactive Advertising Bureau
Advertising Research Foundation
STRATA
Mediaocean
Xaxis
eXelate
AppNexus
5. Connecting It All Together
• The only major Supply Side
Platform in the digital audio
space
• Delivering tools that enable
deeper connections between
publishers and audience
• Currently employing 270
professionals in 9 locations
• Serving over 5,000 affiliates
worldwide
5
Ad Platform
advertisers
audience
audio
7. 7
The First and Only Digital Audio Ad Exchange.
Offering audience targeting for radio streams.
8. What is a2x (audio ad exchange)?
• Efficient: A high-performing audio ad exchange offering one-to-one
real-time targeting based on 1st or 3rd party data.
• Scaled: 10 Million monthly unique listeners generating over 10MM
daily bid requests
• Brand Safe: Only licensed broadcasters and top-tier internet radio
pureplays.
• Open: Trafficked through a demand-side platform; giving buyers full
control.
8
9. Audience Targeting & Retargeting
• 1st party data targeting
• 3rd party data targeting
• Location-based targeting
9
10. Data Management Platform Sync & GRP Validation
• Data Management Platform Sync
– Server-to-server
– GRP validation through companion banners
10
Player Launch Cookie-Sync Pre-Roll Ads Stream Starts
11. Format Targeting
• Stations are aggregated based
on format
– Music genres
– News
– Personality
– Religion
– Sports
– Talk
• Station running sensitive
content can be excluded
– Brand safe
11
13. Confirmed Delivery Only
• CPM based on audio ad delivery
– Confirmed server-to-server
• no companion banner required!!!
13
Ad Speech Music Ad Ad Ad Speech Music
Bid Request Auction Queued Ad Delivered Ad
14. VAST 2.0 Compliant
• Companion banners supported
– Over 90% delivery ratio on web players
14
14
15. Case Study:
Financial Services Advertiser
Brand Suite drives lift and engagement for new product launch
Advertiser: A Top Financial Services Advertiser
Flight: Q1 2013
Campaign Objective: Raise general awareness for a new Consumer Credit Card launch as well as drive deeper
engagement beyond the landing page
Execution:
• Baseline Media: 2 Awareness-Focused Ad Networks (running a mix of standard and Rising Star units), Solve Media,
2 Homepage Takeovers (WSJ and NYT)
• Xaxis Brand Suite Products: Xaxis Premium, Xaxis Radio, Xaxis TV
• Targeting: Owners of competitive credit cards & new card prospects (life changes, new home purchasers, etc)
Results:
• Xaxis Products drove deeper site engagement and also increased the reach of the baseline media components
• Xaxis Premium rounded out both ad networks by either 1) driving greater engagement or 2) increasing reach
Conclusion:
• Digital Radio is a legitimate addition to an awareness media plan
• A mix of Premium Display and Digital Radio positively contribute to generating awareness and engagement
Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013
15
16. Premium and Radio Drive >3x Engagement
• Users who were exposed to
Xaxis Premium and/or Xaxis
Radio interacted with the
Advertiser’s at a significantly
higher rate
• The combination of Audience
Targeting and Premium
Display inventory yields lift
over network-based, targeted
inventory
• While Xaxis Radio had a sub-
par CTR (0.02%), users
navigated to the Advertiser’s
site as a result of strong ad
recall and quality targeting
0.010% 0.048% 0.051%
0.000%
0.010%
0.020%
0.030%
0.040%
0.050%
0.060%
Baseline Xaxis Premium Xaxis Radio
Engagement Rate
3.8x
Lift
4.1x
Lift
Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013
16
17. Adding Programmatic to the Mix
• No more waste
– No need to buy a full spot to reach targeted audience
– Can pick & choose listeners based on their socio-demographic info or
purchase intents
• To the Infinite and Beyond
– Can create multiple campaigns targeting different type of audiences
• 1st party data coming from the advertiser
• 3rd party data coming from data providers
• Real-Time
– Can start/end campaigns anytime
– Can modify targeting parameters anytime
17
18. Getting Started
• a2x is available through
• Path to success
– Go through your agency’s trading desk
– Or go direct if you have an AppNexus Console access
– Or Triton can offer a managed service solution to process
your insertion orders on your behalf on AppNexus
18
19. a2x Broadcasters
• Alpha Broadcasting
• Beasley
• Broadcast Company of the Americas
• CBS
• Cox Radio Inc.
• Cumulus Media Broadcasting
• Deer Creek Broadcasting
• Delmarva Broadcasting Company
• Emmis Radio
• Entercom Communications Corp.
• Fifth Avenue Broadcasting Company Inc.
• Greater Media Radio Inc.
• Guaranty Broadcasting
• Hearst
• Journal Broadcasting Group Inc.
• KDAY (Magic Broadcasting)
• Lincoln Financial Media Company
• LKCM Radio
• Local Media of America
• Lotus broadcasting corp.
• Mapleton Communications
• Midwest Communications
• Midwest TV
• Mount Wilson
• Next Media Operating Inc.
• NRG Media
• Pamal Broadcasting
• Queen B Radio Inc.
• Red Zebra Broadcasting
• Results Radio
• Simmons Media
• Sound Ideas
• Townsquare Media
• Univision
• Wilks Broadcasting
• WEHP
• WGET
19
20. Contact Us
The Triton Digital headquarters are in Los Angeles with offices in Atlanta,
Boston, Cincinnati, New York, Montreal.
Russell Saunders
VP, Interactive Sales and Partnerships
220 West 42nd Street, 4th Floor
New York, NY 10036
212-419-2976 office
917-328-5783 cell
rsaunders@tritondigital.com
20