The document discusses programmatic TV as an automated system for buying and selling TV inventory that utilizes advanced audience data for efficiency. AudienceXpress aims to enhance the workflow for agencies by providing transparency and flexibility tailored to individual client needs. The presentation emphasizes the integration of digital intelligence with television's expansive reach to unlock new opportunities in advertising.

1. Jeff Muir – VP of Sales
AudienceXpress

2. ATTENTION:
First person that raises
their hand gets $10.
Be aware this could happen again
during this short presentation!!

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DOES programmatic TV
exist? It does.
/,prōgrƏ’matik/ TV inventory planned, bought and sold on impressions using system
automation with the use of advanced audience data, creating value
and operational efficiency for both the buy and sell side.
* Defined by our participation with GABBCON Working Group

4. The speed and efficiency of
programmatic TV
will only make you faster.
We have the relationships with the inventory partners
and take all the guesswork out of TV planning and buying.
We’re going to help make you more efficient, without all
the work, and support you along the way.
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5. We are transparently
on your side.
We know the demands agencies face. We can
alleviate the pain. Transparency improves
workflow and the agency relationship with
AudienceXpress, with clients, internally, and with
the industry at large.
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7. Data, data
everywhere.
TV is becoming smarter. We now have the technology
to align the intelligence of digital with the legendary power
and reach of television.
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8. Your clients.
Your business model.
No surprises.
We understand that not every agency/client
is the same. The flexibility of our platform
allows you to work the way you need to.
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One size does not fit
all.

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What’s to come?

12. Unlock the
true power of TV.
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