This document discusses VideoAmp, which aims to unite TV and digital video into a single advertising market. It notes the dominance of Google and Facebook in digital advertising and how this is accelerating the business cycle. VideoAmp's strategy is to focus on business outcomes, automate the upfront process, and use software instead of transactions to create efficient, data-driven markets. It seeks to achieve de-duplicated reach and frequency across screens by using high-quality segments and forecasting based on any 1:1 match. The goal is to set up a united market with 1:1 targeting across linear and digital environments using a single user interface focused on verified first-party data.

1. Uniting TV and
Video

2. Audiences Are Hard
To Gather
?

3. VideoAmp is an integrated TV operating
system for advertising.
Our mission is to truly unite TV and Digital into a single market

4. The Google
and Facebook duopoly
Its real.
It’s accelerating the
entire business cycle.

5. Focus on business
outcomes
automate the
upfronts
Software not
transactions
Efficient data driven markets
TV OS Strategy
X Screen
First

6. It all relies on a new common
demoniator
ACHIEVE DE-DUPLICATED REACH AND FREQUENCY
DIGITAL
SEGMENT
MUST BE ABLE TO FORECAST BASED ON ANY 1:1
HIGH QUALITY SEGMENT !

7. Portfolio Allocation from the
upfronts
Data driven
Linear Scatter PMPs
Cross-Screen Incremental
Brand building in a new TV age

8. A united market
LINEAR ENVIRONMENT
1:1 Targeting
WEB
Cookies
APP
Device ID
OTT
Device ID
ADDRESSABLE
LINEAR
Household
STB, VOD
LINEAR
Household
Household
DIGITAL ENVIRONMENT
1:1 Targeting
LINEAR ENVIRONMENT
Index Targeting
DIGITAL
SEGMENT +
Single UI
Focus on verified and 1st party data

9. Simple yet Complex
Consumer/Viewer Advertiser Programmer

10. Information
asymmetry will
be the undoing
Non Efficient markets.
opaqueness.
Adblocking.

11. Setting up for the
consumer age of media
Media Ecosystem that rewards
attention properly.

12. Change your thinking, then your teams
Evolve or……
Leave Tahoe with?
Yes it’s competitive, but this room is full of allies