The document analyzes the results of a survey about music magazine preferences: - Respondents' favorite indie artists were Arctic Monkeys, Florence and the Machine, and Kaiser Chiefs. Their favorite rock artists were Foo Fighters, Green Day, and Royal Blood. - Most would pay between $3-4 for the magazine and thought weekly or bi-weekly publication frequencies were appropriate. Offering free posters would attract many potential customers. - The findings suggest focusing on rock music content, using related colors in design, pricing affordably, and including popular artists to attract the target audience.

2. 0
1
2
3
4
5
6
7
8
9
10
14 15 16 17 18 19
20+
1. How old are you?

3. never
50%
not that much
17%
frequently
10%
often
20%
weekly
3%
2. how often do you purchase a music magazine?

4. 0
2
4
6
8
10
12
14
16
18
20
Arctic Monkeys Catfish and the
Bottleman
Florence and the
Machine
Kaiser Chiefs Jake Bugg Noel Gallaghers
High Flying
Birds
3. who is your favourite artist in the indie genre?

5. 0 2 4 6 8 10 12 14 16
Foo Fighters
Green Day
Royal Blood
Queens of the Stone Age
Stereophonics
4. who is your favourite rock artist?

6. 0
2
4
6
8
10
12
14
16
Red blue green yellow
5. what is your favourite colour?

7. 1
10%
2
20%
3
30%
4
40%
6. how much would you be willing to pay for my magazine?

8. weekly
50%
every two weeks
33%
monthly
17%
7. how often would you think its appropriate for my
magazine to be published?

9. yes
80%
no
20%
maybe
0%
If we offered free posters, would this attract you?

10.  To conclude on my audience research, I have found a number of pointers which will help me achieve my
goal of attracting a certain target audience. To do this I will have to use different stylistic techniques to get
the rock feel across by using a colour scheme related to my genre. This way I can then get the message
across to buyers that my product is a rock magazine. I have also found out the price that I should sell my
product at. By asking this question it means I can get an understanding of how much the people are
willing to buy my product. I wouldn’t want to price it to high because that way no-one will buy my product
and if i price my magazine too low it will seem as my magazine is not written very well. also I have found
what my customers will want in the magazine such as posters and what bands I should include and
interview because this is what they are listening to and what they want to read. This is important as this
would attract people to buy my product as I am producing a product that has their needs.