2. Scheduling
This is when time management is involved as the
pattern for the programmes will be presented to
the viewers as a guide.
3. Watershed
The watershed is targeted at mostly adults only
so this means that the programmes will be on
after 9pm e.g. TV series, reality shows.
4. Pre echo
Programme placed in a schedule to come before
a popular programme.
For example, EastEnders, Emmerdale and Hollyoaks
are very popular soaps therefore by playing a
programme before it allow to gain previous viewers.
5. Inheritance
Programme placed after successful programme,
in hope of some of its audience.
For example, EastEnders, Emmerdale and Hollyaoks are
very popular soaps which means it allows the next show to
have the opportunity to gain the same viewers.
6. Hammocking
The strategic placement of a programme between
two other/popular programmes, e.g. American Pie
Presents the Naked Mile will have the opportunity
to gain viewers as Celebrity juice and Two and a
half men are very popular.
7. Theming
When a particular channel will have special
days/weeks dedicated to a topic e.g.
Sharks/Shakespeare.
9. Stacking
Involves grouping together particular programmes
with similar appeal to ‘sweep’ the viewer from one
programme to the next e.g Futurama is very
popular.
