Information, Direction of Digital Advertising in Thailand 2013 (ทิศทางภาพรวมธุรกิจโฆษณาดิจิตอล ปี 2556)

1. 2012 and 2013 Digital Ad Spend

2. OUR METHODOLOGY
AGENCY LOG
- 20 Digital Agencies
- Submit numbers anonymously

3. 20 Digital Agencies
Adapter Digital MRM OgilvyOne Worldwide Click2biz
Flexmedia Newmediaplus CJ WORX Adways labs
Isobar Omnicom Media Group Jwt Connect Thaiconnexion
MCFIVA Starcom Mediavest Winter Egency iProspect Thailand
mInteraction Zenith Optimedia Ewit Digital 360 Innovative

4. 56 INDUSTRIES
AGRICULTURAL
PRODUCTS
CLASSIFIED DIETARY
PRODUCTS
GOVERNMENT
& COMMUNITY
ANNOUNCEME
NT
LEISURE NON
ALCOHOLIC
BEVERAGES
PHARMACEUTIC
ALS
SUNDRIES
ALCOHOLIC
BEVERAGES
CLOTHING &
UNDERWEARS
EDUCATIONAL
INSTITUTIONS
HAIR
PREPARATIONS
MEDIA &
MARKETING
OFFICE/BUSINES
S EQUIPMENT
PHOTOGRAPHIC
PRODUCTS
TOILETRIES
AUDIO/VISUAL
ELECTRICAL
PRODUCTS
COMMUNICATI
ONS
ELECTRICAL
PRODUCTS(NON
AUDIO/VISUAL)
HOUSE ADS. MOTOR VEHICLE
ACCESSORIES
OIL &
LUBRICANTS
REAL ESTATE TRANSPORTATI
ON
BAKERY&CHOC
OLATE/WAFERS
/BISCUITS
COMPUTERS FINANCE HOUSEHOLD
CLEANERS
MOTOR VEHICLE
DEALERS &
RENTALS
ORAL
PRODUCTS
RETAIL
SHOPS/STORES
TRAVEL &
TOURS
BANKS COSMETICS FOOD OUTLETS
&
RESTAURANTS
HOUSEHOLD
EQUIPMENT&F
URNISHINGS
MOTOR
VEHICLES
PERSONAL
ACCESSORIES
SEASONING
PRODUCTS
TYRES
BUILDING
MATERIAL &
MACHINERY
CREDIT/DEBIT
CARDS
FOODSTUFFS HOUSEHOLD
INSECTICIDES &
PESTICIDES
MOTORCYCLES
& BICYCLES
PET FOODS &
PET PRODUCTS
SKIN-CARE
PREPARATIONS
VITAMINS &
SUPPLEMENTAR
Y FOODS
CD/DVD
(MUSICAL &
FILM
PRODUCTS)
DAIRY
PRODUCTS &
DAIRY
SUBSTITUTE
PROD.
FOOTWEARS INSURANCE MULTI
SECTIONS
ADVERTISING
PETROL SNACK FOODS WEBSITES

5. 6 DISCIPLINES
• DISPLAY Banner ad / Banner in game / FB ad
• SEARCH SEO / SEM / mobile search
• SOCIAL Page management / Blogger / Seeding / Influencer
• CREATIVE Web / Production for social and digital OOH / FB App
• MOBILE Mobile ad / Mobile app / SMS
• OTHERS Including sponsorships

6. GROWING RAPIDLY
Y
Y
Y
2,005
2,783
3,733
MillionTHB 2011 – 2013 Digital Spending
34.12%
growth
38.84%
growth

7. TINY COMPARED TO TOTAL ADEX
Digital
Offline
1.92% 2.34 %
2011 2012

8. 2012 SPENDING BY INDUSTRY
14.93%
7.20%
7.14%
5.66%
5.65%
5.55%5.23%5.01%
3.70%
3.46%
3.36%
3.16%
3.03%
2.03%
2.02%
22.87% SKIN-CARE PREPARATIONS
200 Million THB
REAL ESTATE
BANKS
COSMETICS
TOILETRIES
PETROL
ELECTRICAL PRODUCTS (NON AUDIO/VISUAL)
NON ALCOHOLIC BEVERAGES
AUDIO/VISUAL
ELECTRICAL PRODUCTS
HAIR PREPARATIONS
FOOD OUTLETS & RESTAURANTS
MOTOR VEHICLES
198 Million THB
ORAL PRODUCTS
Others
ALCOHOLIC BEVERAGES
COMMUNICATIONS
415 Million THB
2012

9. Top 15 Digital AD Spending By Industry YEAR 2012 (Million THB)
Category Digital AD Y2012
(Million THB)
Digital VS Total
%
COMMUNICATIONS 415 6.85%
SKIN-CARE PREPARATIONS 200 2.76%
MOTOR VEHICLES 198 2.45%
REAL ESTATE 157 5.41%
NON ALCOHOLIC BEVERAGES 157 1.91%
BANKS 154 4.33%
ALCOHOLIC BEVERAGES 145 12.21%
COSMETICS 139 11.66%
TOILETRIES 102 2.96%
HAIR PREPARATIONS 96 2.58%
AUDIO/VISUAL ELECTRICAL PRODUCTS 93 18.72%
ELECTRICAL PRODUCTS(NON AUDIO/VISUAL) 87 6.03%
ORAL PRODUCTS 84 4.44%
FOOD OUTLETS & RESTAURANTS 56 2.49%
PETROL 56 3.82%

10. Top 15 Total AD Spending By Industry YEAR 2012 (Million THB)
Category Total AD Y2012
(Million THB)
Digital VS Total
%
NON ALCOHOLIC BEVERAGES 8,223 1.91%
MOTOR VEHICLES 8,114 2.45%
SKIN-CARE PREPARATIONS 7,271 2.76%
GOVERNMENT & COMMUNITY ANNOUNCEMENT 7,027 0.05%
COMMUNICATIONS 6,069 6.85%
LEISURE 4,725 0.16%
RETAIL SHOPS/STORES 4,301 0.84%
DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD. 4,216 0.76%
HAIR PREPARATIONS 3,742 2.58%
BANKS 3,569 4.33%
TOILETRIES 3,480 2.96%
CLASSIFIED 3,451 0.00%
FOODSTUFFS 3,390 0.80%
VITAMINS & SUPPLEMENTARY FOODS 3,237 1.28%
HOUSEHOLD CLEANERS 2.56 1.77

11. 2013 SPENDING BY INDUSTRY
10.18%
7.41%
7.10%
5.68%
5.04%
4.89%
4.52%
4.36%
3.93%
3.82%
3.76%
3.14%
2.63%
2.21%
1.78%
29.54%
SKIN-CARE PREPARATIONS
REAL ESTATE
BANKS
COSMETICS
TOILETRIES
COMPUTER
ELECTRICAL PRODUCTS (NON AUDIO/VISUAL)
NON ALCOHOLIC
BEVERAGES
AUDIO/VISUAL ELECTRICAL
PRODUCTS
HAIR PREPARATIONS
FOOD OUTLETS & RESTAURANTS
MOTOR VEHICLES
ORAL PRODUCTS
Others
ALCOHOLIC BEVERAGES
COMMUNICATIONS
2013

12. 2013 Trends by Industry
Growth By Volume
• MOTOR VEHICLES
(78 million THB)
• SKIN-CARE PREPARATIONS
(64 million THB)
• NON ALCOHOLIC
BEVERAGES
(54 million THB)
Growth By %
• FOODSTUFFS (86%)
• PHARMACEUTICALS (74%)
• COMPUTERS (71%)

13. Y Y Y
2011 – 2013 % SPENDING BY DISCIPLINE
Others
Mobile Marketing
Creative Production
Social Media
Search
Display
2011 – 2013 % SPENDING BY DISCIPLINE

14. 2011 – 2013 SPENDING BY DISCIPLINE
Discipline %2011 %2012 %2013
Display 55.61% 48.07% 45.87%
Search 11.28% 14.71% 16.22%
Social Media 6.58% 10.33% 12.86%
Creative Production 24.25% 25.47% 23.45%
Mobile Marketing 0.92% 0.76% 1.29%
All others / Sponsorship 1.35% 0.66% 0.30%

15. Search
Social
2012-2013 RISING STARS