PDQ of Group 3 for ENTREP Class. The group observed several Turon vendors and decided on what new product we can create on base on what these vendors are currently doing.

1. Group 3
Rose Formento
Julie –Anne Cadiz
Ivan Lee
Benjie Buenaventura
Eduard Vicuna

2. Introduction
Turon with a twist – A product that offers something new, different from the mass
market turon sold in the streets now. It sells banana wrapped in spring roll wrapper
fried to crispiness. It is served with different filling such as jackfruit, strawberry,
grape, orange, chocolate, and vanilla cream. You can dish up the product with playful
designs of flavored syrups to attract customers especially the kids.
It shall cater to mid-high end market. Both Filipino and tourist alike. It aims to
encourage customer of all ages to start a healthy habit of eating nutritious banana
everyday.
The company envisions becoming a profitable and effective company that provides
livelihood, business opportunities, and employment to the Filipino youth.
Our name shall be Turrón which is the Spanish word for Turon.

3. How Unique is it?
Turon is a popular Filipino street food sold almost anywhere where food hawkers are located. It is
often plainly served in a plastic off the pan and eaten anywhere. Some high end Spanish and
Filipino restaurants serves turon as a dessert but often as plain and simple as possible.
Our turon is the main product of the store. It is made of the high quality saba type banana and
“lumpia” wrapper. Furthermore, one can experience eating turon like never before – through the
various dips and flavors we offer.
This will be the first time a Filipino street dessert is elevated into a high level of eating experience.

4. Scenario
Nationwide
Tourist
spots like
Boracay,
Subic
Malls and
Train
Stations in
Manila

5. Process

6. Inputs Summary
Manpower • Adequacy – maintain 1 week
supply
Machinery
• Quality: Best quality of “sabah”
• Estimated to be banana
around 310,000 • Price: P50 per order for the basic • Store set- up / Lay-out
pesos • Kioks operation Turon
3 people • Basic kitchen utensils
• Bills of materials
• Headquarters 3 • LPG tank
• Regular Inspection for Quality
people Control. • Refrigerator / Chiller
Money Materials

7. Money Manpower
• Adequacy of Working Capital Kiosks operators/cashier - 3
• CAPEX - P100,000 Purchaser, food wrapping & delivery - 3
• Rent Deposit & Advance - P 65,000 • Qualification – at least high school graduate
• Job Description
• Permits and Licenses – P10,000 • Training
• OPEX budget (1 month) - P135,000 • How to cook the turon
• Supplies (cups, packaging, tissue, etc.) – 10,000 • How to wrap bananas
• Raw materials (banana, lumpia wrapper, jam fillings, • Designing
jackfruit, sesame seeds, sugar, cooking oil) – P35,000 • Benefits
• LPG – 5,000 • SSS, Philhealth, Pag-ibig, 10 days leave/year, 13th month
• Labor P 60,000 pay
• Advertising P 10,000 • Incentives
• % Profit Share
• Policies
• No tardiness, no absences unless sick or emergency

8. Materials Machinery
• Adequacy – one week supply • Specs
•LPG tank and Fryers
• Supply-delivery
•Others – Off the rack
• Cooking oil/Sugar – every other week
• Maintenance/lubrication
• Banana –every day •Clean and sanitize before and after using
• Jam fillings/Syrups – every week • Amount to Spend
• Sesame seeds – every week • Price
• Supplies – every week •Kiosks – 20,000, Gas tank – 5,000, Fryer – 30,000,
• Lead Time Juice dispenser – 5,000, Freezer – 20,000, Chiller –
• Quality 15,000, Cabinet Shelf – 5,000
• Inspection
• Best quality
•Daily inspection
• Price
• Manuals
• Bill of Materials •No need
• Inspection – on process quality control • Plant/Store lay-out

9. Manpower Materials
Money Machinery
Throughput

10. Throughput Summary
Manpower •Can forge contract
Machinery
• Cost of Investment is with suppliers to
relatively small. • Requires manual labor ensure availability. • Customized Fryer
• Fast moving prodcut . with simple skill set. • Efficient store lay-out
Fast ROI. • Easy storage of food to accommodate
items equipments.
Money Materials

11. Money Manpower
• The staff/employees that will be hired
• The cost of investment is not does not need high education
so big and there is no interest background. Therefore they will not
demand big pays.
to pay since the owner has • There is just a need to train them on how
the capability to shell out all to produce with the best quality of
expenses needed products by teaching them the good
housekeeping/manufacturing practices.
• Since the product is a fast- • The skills of the workers will improve as
moving good, the one to two time goes by thus speed of service and
quality of product will be improved
weeks working capital is • The profit sharing incentive will motivate
adequate for the business. employees to work with the best quality
and avoid rejects.

12. Materials Machinery
• One week supply of the materials is adequate • The fryer will be designed and
for the business. The pre-prepared turon will
be frozen before it will be delivered to the fabricated in such a way that 20
store in order to maintain its quality and pieces of turon can be cooked in 3-5
lengthen its shelf life. Once in the store it will minutes. There should be a
be stored in the chiller in gradually thaw the provision for oil drain.
turon and at the same time maintain its
freshness in time for cooking. • The equipment does not need
• Since the pre-prepared Turon is stored in the lubrication. But there is a need to
freezer, you can stock a one week supply in regularly maintain all the equipment
order to assure supply of the banana in case of in order to avoid breakdown.
delay in delivery of raw materials.
• The raw materials shall be inspected upon • The Kiosk layout will be done in
delivery to assure its quality. such a way that there is a space for
• A contract with the supplier can be forged in the fryer, cabinet shelf and freezer.
order to ensure availability of raw materials.

13. Throughputs (Process/System)
Steps in creating the Turon
TQM
Better product quality
Faster Turn-around time

14. Output
Price
Delivery
Quality

15. Output
Price Delivery Quality
Pre-prepared Packaging
items and caters to
Price starts High Quality
cooking time dine-in and
at P50 Ingredients.
will be less take-out
than 5 mins orders

17. Matching
 Product
 The product is a play on the favorite Filipino dessert where it will be served like no other turon has been
served before. Consisting of high grade Sabah banana with special dips, the turrón turon will be the top of
the line turon in the market. We will basically compete with the like of Crepes N Cream and other high end
dessert stalls.
 TurronSpecial (basic order) – Turon with dips (syrup and whip cream)
 Turron Fondue – Turon with dips + melted hi-grade chocolate
 Turron ala Mode – Turon with dips + generous serving of Vanilla ice cream
 Turron de Hapon – Turon with dips + wasabi cream
 Turron de Queso – Turon with dips + melted cheese
 Price
 Turron Special = P50 for 3 pieces
 Turron Fondue = P75 for 3 pieces
 Turron ala Mode = P75 for 3 pieces
 Turron de Hapon = P60 for 3 pieces
 Turron de Queso = P60 for 3 pieces
 Promotion
 Mostly via word of mouth
 Flyers in the mall – Communicate “The Filipino dessert with a Twist”
 Placement
 Malls and tourist spots

18. Outcome Analysis
Delighted
customer Finance
computations
High Sales
Raw materials
supply –
High Net Income Supemarkets

19. Suggested Improvements
• Add more dips and • To be served in a
flavors customized and
• Add more Filipino colorful plate
desserts to “twist” • For take out, to be
like Halo-Halo and served in styro with
Ice-Banana wax paper
Innovations Packaging

20. Conclusion

21. Thanks