Getachef.com provides personal chefs on-demand that will prepare meals at a customer's home. The service aims to expand to other cities. It outlines its service model including logistics, online ordering process, hiring qualified chefs and staff, and developing a customer management system through their website and social media to build loyalty. The target market is upper middle class families seeking customized home-cooked meals prepared with quality ingredients. Critical factors for success include obtaining sponsors and hiring skilled chefs.

1. Getachef.com

2. Service Offering
• Providing a personal chef round the clock at your doorstep
• Future plans include diversifying its services to other metro cities

3. Service Dimensions
Tangibles
I Infrastructure
Office/warehouse
Goods carrier/tempo
Equipment
II Products
Items used in preparing the food
Assurance,
Responsiveness,
Reliability
I Policies
Certified chefs
Round the clock service
Memorable experience
Good quality products
Empathy
I Interactions
Courteous Staff
Personalized service
Customer Feedback

4. Pricing
Expense points
Web site and its maintenance
Equipment
Material used
 Office rent
Warehouse expense
Staff salaries
Logistics

5. Internal Operation
• Customer visit site
• Makes an enquiry
• Finalises a menu
• Online payment
• Confirmation call
• Eat & enjoy

6. Funding mechanism
• Tie ups with suppliers.
• Visibility for companies partnering with us.
• Venture capitalists.
• Financial institutions.

7. Customer discretionary behavior
• Customized options.
• Increased service performance.

8. Human Resource
• Busy consumers don't have the time or inclination to cook. They want the
flavour of fresh bread without the hassle of baking.
• Finding qualified workers and rising labour costs are two key concerns for food-services
in India.
• The first step in developing a comprehensive HR program is to decide exactly
what you want someone to do.
• The job description won’t be as formal as one expected from a large corporation,
but it will clearly outline the job's duties and responsibilities.
• It will also list any special skills or other required credentials, such as a valid
driver's license and clean driving record.

9. Duties, Responsibilities, and Tasks
Chefs
• Ensure that all culinary dishes are planned up to be served on schedule under the set order
time so customers get their food at the appointed time and so that service request turnover
can be managed in a effective, efficient manner.
• Create new menu items, and modify and replace existing ones as well, using your food
knowledge and creativity that fit the purpose of fine dining at home as needed so that the
menu selection remains effective for the customer.
• Keeping up and responding to new trends in the food industry on a continuous basis.
• Leading and working with kitchen management in a team setting on creating new menu
items so that the most ideas can be brought into discovering, developing and preparing
new dishes that relate to dining at home.
• Maintaining impeccable hygiene for yourself and uniform, and work area so appearance.
• Standardization of services at all the 3 grades so that a customer gets the same experience
every time he chooses a particular grade of service.

10. Manager
• Responsible for operational management duties, assigning of chefs to customers,
procurement of materials and culinary.
• Experienced with the local market
Web executive
• First mode of interaction with the customer,
• Duties include site maintenance, customer engagement and database management.
Telecaller
• Required to confirm the order and the mode of delivery.
• He/she will also be responsible for assessment of post encounter satisfaction.

11. Pay scale
• Our pay scale will be slightly higher than the rates prevailing in the market
• Unconventional service environment
• Requires dynamism.
Training
• We’ll thoroughly screen applicants and make sure they understand what we expect of
them.
• Provide initial and ongoing training. Even experienced workers need to know how
things are done in such our set-up.
• Also, well-trained employees are happier, more confident and more effective. Plus,
ongoing training builds loyalty and reduces turnover.

12. Customer Management System
Focus is to understand the realities and opportunities our customers face every day.
Be more Flexible and more agile to meet customer needs.
Better Customer Management will done through:
• User friendly website
• Instant Live Pricing
• Free Cakes on Special Occasions like Birthdays and Anniversaries
• Discount to First 20 Customers
• Complimentary dish – Chef Special free
• Exclusive Offers on selection of some chef or some cuisine
• Advance Ordering – Quick Re-order
• Recipe shared on YouTube by our Chef
• Face book page to build brand image and customer loyalty

13. Target Customers
Upper middle class Families
Mainly youngsters – working bachelors, Nuclear family
Customer Behavior for our Offering
• Variety Seeking - personalized dishes
• Knowledgeable about foreign dishes
• Willing to spend on quality
• Spend extravagantly on Dinners
• Uniqueness sought
• Seek Hygienic – home made food
• Wants to experience something new

14. Customer behavior for Competitors Offering
• Affordability is a factor
• Large gathering – Go for Catering
• No uniqueness sought
• Willing to get outside cooked food – Quality is not a factor.

15. Critical Factors for Success
Mechanism Needed to ensure required Behavior:
• Social Media Marketing – Cost effective
• First 20 orders at discount – then rely on Word Of Mouth
• Chef Special free with Every order
Critical factors for success:
• Getting the required Sponsors
• Hiring the Chef