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1. ANGELA
ITAMBO
SERIES
Outdoor catering
2015e

2. Page 2
Preface
This document is meant to highlight the potentials of this project which we have
seen meets the following criteria:-
 Job creation
 Poverty alleviation
 Wealth creation
We have put a concept document which will answer the following questions:
 The need analysis for the business in question
 Market potentials
 The business model that can be derived from this business opportunities
 The industry metrics
 The proposed strategy for implementation
 The financial requirements
It is believed that this will address all the impending questions that may be asked
regarding this business

3. Page 3
TABLE OF CONTENTS:
Items Pages
 Business opportunity 4-5
 Market potentials 6-7
 The business model 8
 Financial requirements 8-12
BUSINESS OPPORTUNITY

4. Page 4
Outdoor catering includes the provision (condition) of food and drink away from
home base and suppliers
Need for outdoor catering
Nigeria
 An increase in disposal income to the working individuals especially
middle to upper echelon of the society
 The general acceptance that calling on professionals who handle this
kind of business is better and will lead to greater accountability unlike
time past when family and friends handled the cooking which led to rift
amongst them
 Convenience especially amongst the women folk who now work to irk a
living for the family
 Rise in exponential marketing and networking in the corporate cycle to
increase business leads often includes meals or finger foods
 Companies are cutting cost to remain profitable and thereby outsourcing
most non core functions and catering is one of them

5. Page 5
 Increase hosting of several events in all quarters from religious, to social
and public and business events. In Lagos alone over 36billion is expended
on events alone and food plays an important role in event hosting.

6. Page 6
MARKET POTENTIAL
Despite the proliferation of outdoor caterers, there is still a market for other
entrants into the industry. Nigerians spends annually N9trillion on food alone and
this is said to be on the increase with the rise. Considering the importance of
food, the strategy is to serve both the corporate and individuals it is our belief
that the business will be demanded for all year round, given how the business will
be positioned. In Lagos alone, over N36billion is spent on events with a larger
chunk spent on Food.
Opportunities available includes;
 House warming
 Child dedication and christening
 Birthdays
 Anniversaries
 Introduction in marriage
 Wedding
 Burials
 Reunion
 Specialty catering for ill or for the old
All these are occasions celebrated by individuals
Corporate opportunities
 Product launch
 Product re-launch
 AGM
 Corporate trainings
 Corporate anniversaries
 Rallies
 Contract to supply offices lunch or meal during their trainings as well as
events
 School lunch
 Mobil catering

7. Page 7
Consumer analysis
The use of caterers for events has now become a lifestyle in all geopolitical zones in
Nigeria; it is no longer seen as a waste of money especially when the organizers
desire the best for their August guests. However, the market is stratified into the
following classes:-
Upper echelon category (class A):- this class uses caterers that are considered
high class such as Wine and Gold, Astoria catering, etc . Those who use these set of
caterers are government officials especially the presidency, state government who
wish to serve its top dignitaries. A plate of food goes for as high as N5000.
Middle upper echelon category (class B): these are also high income earners who
are after class in their meal service, they like to employ the services of caterers with
experience and clout for their ego and prestige. Given we are using the Lagos Market,
catering services that fall within this line are, Malase catering, Ariya catering, etc.
Their food goes for N1500 to N3500 per plate.
Middle –upward mobile category (class C): These classes of individuals require
the services of caterers to take the stress off their shoulders. However, they are not
given to names rather those that have proven to have a track record of success in
the catering business and this is mostly got from referrals.
Average income earners (class D):- those that fall within this bracket engage
women who are qualified cooks. Those from the southwestern region of Nigeria call
them (olopo).
Competitor Analysis
As a business thrive to be the best and this will see you pitching in some usual
markets. Keep improving your culinary skills as well as management of time and
operations.

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BUSINESS MODEL
To succeed in the business , do the following:
 Understudy the business as well as industry
 Understudy our target market
 Select the meals that will be on our menu.
 Work with several flavors to create our own unique taste
 Standardize the production process
 Work at creating the prefect art presentation of this meals which is different
from the norm.
 Use over 70% word of mouth to attract customers in addition to references.
 Capture your final presentation of your products on your various social
media platforms especially Black berry, Whatsapp, instagram and facebook
COST OF START UP FOR A STANDARD SME RUN OPERATIONS(Due
to instability in the Dollar to a Naira,) the cost may vary.
CAPITAL EXPENDITURE BUDGET
Description Unit Rate Amount
=N= =N=
EQUIPMENT for production
Pots - Various sizes ( set of 4) 2 10,000 20,000
Iron Pot 10 10,000 100,000
Iron Frying Pan 3 10,000 30,000
Charcoal Adogan 4 10,000 40,000
Chaffing Dishes for Display of Food 6

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(RollerTop) 50,000 300,000
Chaffing Dishes for Display of Food (Normal) 14 12,000 168,000
Chaffing Dishes for Display (Normal) - FISH 4 10,000 40,000
Stainless Dividers (In 3 ) 12 3,500 42,000
Stainless Dividers (In 2 ) 24 4,000 96,000
Blenders 2 30,000 60,000
Roller Stand (Advert) 2 25,000 50,000
Sauce Pots 6 8,000 48,000
Industrial Stove (BIG) 1 22,000 22,000
Industrial Stove(SMALL) 2 8,000 16,000
DEEP Freezer - BIG size 2 120,000 240,000
Fridge Freezer - BIG size 1 90,000 90,000
Barbecue Oven 1 100,000 100,000
Cooking Gas Cylinder (BIG) 2 20,000 40,000
Cooking Gas Cylinder (SMALL) 2 12,000 24,000
Drums(MEDIUM) 4 3,500 14,000
Drums(LARGE) 2 5,500 11,000
Warmers (BIG) 2 30,000 60,000
Warmers (MEDIUM) 2 30,000 60,000

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Warmers (SMALL) 2 15,000 30,000
Crates( Plates) 5 15,000 75,000
Crates( Cups) 6 10,000 60,000
Iron Spoons 6 1,500 9,000
Wall Clock 1 500 500
Plates (Carton of 36 plates) 55 8,000 440,000
Cutleries (Carton)knief 10, Fork 10, Spoon 10 30 60,000 1,800,000
Pepper Soup Bowls 48 350 16,800
Deep Amala Bowls 48 400 19,200
Serving Spoons 36 650 23,400
Plastic Moulders 12 350 4,200
Salad Grater 1 2,500 2,500
Knieves 12 3,500 42,000
Toaster 4 15,000 60,000
Microwaves (BIG) 1 40,000 40,000
Microwaves( SMALL) 1 20,000 20,000
Industrial Deep Fryer 1 75,000 75,000
Tray for Service 10 800 8,000
Wooden Spoon ( Omo Orogun) 5 400 2,000

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Glass Cups (Dozen)- Water Cups 84 650 54,600
Glass Cups (Dozen)- Wine Cups 84 600 50,400
Glass Cups (Dozen)- Champaign Cups 84 600 50,400
Tables Cloth / Covers 24 2,000 48,000
Table Dresser (Skirting) 6 6,500 39,000
Plastic Bowls , Buckets, Trays, Sieves 20 600 12,000
Plastic Drawers 1 4,500 4,500
Stainless Sieves 4 3,500 14,000
Napkins 1000 100 100,000
Waiters Uniform (Shirts & Bow Ties) 36 3,500 126,000
Waiters Uniform ( T-Shirts) 24 2,000 48,000
Apron 12 1,500 18,000
Out Door Kitchen 1 300,000 300,000
Mortal and Pestle 1 8,600 8,600
-
GENERATOR 1 150,000 150,000
FURNITURE AND FITTINGS 1 - 150,000
1 -

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WORKING CAPITAL 427,900
6,000,000