This document outlines plans to open a new fast food restaurant called Exotica. The objectives are to be a premier local fast food brand and serve high-quality food at great value. The vision is to expand to multiple locations within three years. Key aspects that are discussed include the menu, target market, competitive analysis, organizational structure, marketing strategies, budgets, and future expansion plans. Risk management focuses on hygiene, fire safety, and maintenance.

1. exotica
…fast food corner

2. SYNOPSIS
• Introduction
• Vision, mission, objective
• Licensing policy
• Hierarchy
• Marketing Mix
• SWOT analysis
• Study of Market
• Chain process
• Budget
• Preference to consumer feedback
• Risk management
• Future plans

3. LOGO

4. Objectives:
To be one of the most successful fast food outlets. In-n-out
will strive to be a premier local fast food brand in the local
marketplace. Our main focus will be serving high-quality
food at a great value.
Mission :
To establish a presence as a successful local fast food
outlets. To make In-n-out a destination spot.
Vision:
To expand into a number of outlets by year three, and sell
the franchise to neighboring metropolitan cities.

5. Main objectives
• Unique, innovative, tempting menu.
• Prime location for setup (Dadar).
• Target market.
• Control cost (low pricing).
• Well defined interior.
• Ice-cream counter.
• Customer satisfaction.
• Brand and image enhancement.

6. SWOT ANALYSIS
STRENGTHS WEAKNESS
•Quality & Hygienic Food •Accommodation
•Working Class •Lack Of Awareness
•Affordable Price •Limited Funds
•Favorable Location
•Reduced Sodium Usage In Food
OPPORTUNITIES THREATS
•Population •Inflation
•Hang Out •Competitors Price War
•Potential To Expand •Market Conditions
•Seasonal Changes

7. Hierarchy
Store manager
Manager
Team leader
Crew member
trainees

8. MENU CARD

9. Layout

11. DEVELOPMENT

12. MARKETING
Market Analysis
• India's $13 billion fast-food market is already
growing 25-30 percent a year.
• People have 52 weekends and ten public holidays
a year.
• Money with kids and students to buy lunch.
• White-collar workers stopped carrying lunch.
• Eating out- Mumbaikars common habit of life.

13. Competitive study
•Unique "fusion" concept of dipping sauce.
•Friendly staff, reflecting the company's youthful and energetic culture.
•Fried potato-100% fresh, compared to most fast food outlets that use
frozen fries.
•Dipping sauce-fresh without preservatives.
•Innovative packaging.
Company Clean value Hangout Simple Fresh Cool Pop culture
Exotica Yes Yes Yes Yes Yes Yes Yes
McDonald's Yes Yes Yes Yes No Yes Yes
KFC Yes Yes Yes Yes No Yes No
Pizza hut Yes Yes Yes No No Yes Yes

14. Pricing Policy
• Generic policy
Marketing goals and strategies
• Product consistency
• Re-engineering the menu (veg/non-veg)
• Segmentation, targeting and positioning
• Quick service
• Take away facility
• Home delivery facility

15. Advertising and promotion
Print Free Sponsor- Transit
Internet
media coupons ships media

16. Analyzing current Product Mix
• Analyzing Consumer Behavior
PERCENTAGE Parameters of
CHART judging
below 23 •Taste of food
23-28 •Speed of service
•Cleanliness
above 28
•Ambiance
•Value for money

17. CHAIN PROCESS Fresh food
purchase
Proper
food
Hot and storage
fresh serve
Preparation

18. Management and personnel
Cooks (5)
Cashiers (1)
Delivery boy (3)

19. Segregation of personnel salaries
Personnel No. of Payment Individual Total Annual
Staff Basis Salary P.M salary P.M Salary
Team 1 Monthly 10,000 10000 1,20,000
Leader
Team 5 Hourly 8000 40000 4,80,000
Members basis
Trainees 2 Hourly 5000 10000 1,20,000
basis
Total 8 - 18400 60000 7,20,000

20. Risk management Hygiene Fire ,noise, burnt and scalds
Kitchen
Cutting Edges Maintenance

21. Future Plans
Long term plans
• Global expansion
• Brand name
• Stock market
Short term plans-
• Variety of sauces
• Healthy food
• Expansion within Mumbai

22. Budgeting
Start-up asset Amount(Rs)
Cash 60,00,000
Loan 40,00,000
Total asset 100,00,000
•We have assumed the total expenditure to be
100,00,000 and applied for loan accordingly
•The interest rate for loan is 7%(recurring)
•We have mortgaged our land on safety

23. Funds required (fixed cost)
Startup expenses Amount (Rs.)
Kitchen and fixtures 20,00,000
Furniture and interior 15,00,000
Rent 24,00,000
Packaging and stationary 5,00,000
Marketing expenditure 1,50,000
Personnel salaries 7,20,000(1 year)
2 Motor bikes 1,00,000
Total expenses 73,70,000

24. Funds required (Variable cost)
Startup expenses Amount (Rs.)
Insurance 2,00,000
Raw material 5,00,000
Electricity, transportation, storage 2,00,000
Other expenses 1,00,000
Total expenses 10,00,000

25. 1ST YEAR EXPECTED SALES
Sales/day(on an average) Sales/month(on an average) Sales/year(on an average)
Sales forecast 4000-5000 125000-150000 1500000-1800000
2ND YEAR EXPECTED SALES
5000-7000 150000-210000 1800000-2520000
3RD YEAR EXPECTED SALES
7000-10000 210000-300000 2520000-3600000
APROXIMATE TOTAL EXPECTED SALES 6000000-8000000
100
90
80
70
60
56.9
50
40 41.1
38.6
34.1 35.6
30 30.1 30.9 32
26.8 28 28.9
25.7 23.9 24.3 24.6 25
21 22.7 22 23.1 23
20 19.9 20.1
17.1 14.7 15.3 15.9 16.6
12.5 12.7 12.8 13 12.4 13.5 13.6 14
10
0

26. Total sales by the end of three years was observed to be 84,24,000
Break-Even analysis 1. BREAK EVEN= FIXED COST/CONTRIBUTION
2. CONTRIBUTION= SALES-VARIABLE COST
Contribution= 84,24,000-10,00,000
Break-even= 73,70,000/74,24,000
Thus the break even is achieved
Break even
100
80 84.24
60
40 43.37 Break even
20 16.7
0 0
Year 0 Year 1 Year 2 Year 3

27. Any question or
queries?