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Group 3 microbusiness analysis - siomai
- 1. Rose Formento Julie –Anne Cadiz Ivan Lee Benjie Buenaventura Eduard Vicuna
- 2. About Microbusiness Siomai It is a quick snack You ca eat it with rice.
- 3. About Food Kiosk Industry It is a growing franchise It is a trend Usually small stalls
- 4. Master Siomai Established last March 2007. Company owned and Franchised outlets are positioned with Metro Manila and nearby provinces. A Chinese snack product which was blended with a Japanese twist. Caters to C, D and E markets
- 5. Siomai House Under BERNABEST FOOD PRODUCTS INC Caters to mouth watering steamed pork and shrimp siomai, matched with our banana cum pandan flavored gulaman. Served with a uniquely concocted chili-garlic sauce that makes it more scrumptious Positioned with Metro Manila and neighboring provinces in Luzon.
- 7. Situation Compare two micro business at a particular location The business in focus is Siomai business Two franchise brand are the subject of observation Master Siomai Siomai House Location: MRT Ayala Station Both Siomai kiosk are in-front of each other which makes it perfect for observation
- 8. Location MRT Ayala Station near the ticket and entrance booths of MRT. Majority of customer are MRT patrons. The location of the MRT station is also an overpass that links the other side of EDSA. For customers, the kiosk provides a quick snack for people on the go.
- 9. Using 4 Ps Master Siomai Siomai House • Product • Product • Japanese Siomai • Shrimp • Pork and Shrimp • Beef • Garlic Chili - Additive • Hot Chili – Additive • Gulaman • Gulaman • Price • Price • Japanese Siomai – Php 28.00 per 4 pc • Pork and Shrimp – Php 25.00 per 4 • Pork and Shrimp – Php 25.00 per 4 pcs pcs • Beef – Php 25.00 per 4 pcs • Garlic Chili - free • Hot Chill - free • Gulaman – Php 10.00 • Gulaman – Php 10.00 • Place • Place • Dense Areas, Malls and Stations • Dense Areas, Malls and Stations • Promotion • Promotion • Combo – Php 27.00 • None
- 10. Comparison Table - Customers Customers Master Siomai Siomai House Professionals from mid 20s to 50s. Professionals from mid 20s to 50s. Students Students People C,D and E markets C,D and E markets Both Male and Females Both Males and Females Some order take outs Some order take outs Some order dine-in Some order dine-in Ave dine-in times: 5 – 7 mins Behavior Ave dine-in times: 5 – 7 mins Based on the interviews, customers flock to In terms of taste, the Japanese Siomai Siomai House due to the size of the Siomai has a different taste and the garlic chill Rush hour Rush hour Occasion Daily operations Daily operations
- 11. Comparison Table – Service Category Master Siomai Siomai House Personnel 4 4 Service Level Attentive Attentive Speed of Service Fast service Fast service Facilities Kiosk type stall Kiosk type stall Cleanliness Clean but have sticky counters Clean but have sticky counters
- 12. During the Observation Category Master Siomai Siomai House Duration 1 Hr 1 Hr Patrons 49 78 Changing 1 – moved to Siomai House Patron Assumed bought 49 x Php 25.00 = Php 1,225.00 78 x Php 25.00 = Php 1,950.00 Php 25.00 12 hrs x 1,225 = Php 14,700 12hr x 1,950 = Php 23,400 each patron
- 13. What Makes Them Different? What makes them different? The sizes of Siomai per piece The pricing is better than the other The additive. The other is garlic and chili Samurai Siomai of Master Siomai is better tasting than the other Siomai What make the other one better? Majority of customers flock to Siomai House for the following reasons More filling snack for on the go customer The taste of garlic as an additive in the Siomai Larger size pieces
- 14. Conclusion Differentiation Cost Size Quality
- 15. Thanks
Editor's Notes
- Master Siomai is a food cart business started on March 2007.Master Siomai’s rapid growth can be attributed to its mouth watering and pioneering Japanese siomai, which is a specially made pork siomai wrapped in authentic Japanese seaweed, topped with crabstick, and its very attractive and Japanese inspired food cart... Aside from its pioneering Japanese siomai it also boasts of its Pork And Shrimp, and Beef Siomai and its thirst quenching GulamanPandan drink.To date, Master Siomai has company owned and franchised outlets around Metro Manila in nearby provinces.It starts with the opening a legitimate business. It wouldgo through the same government process in opening abusiness. To keep it simple, we’ll set a restaurant as a businesssample. The restaurant business will open its doors on acertain area within the metro. There are other restaurantbusinesses and there is fierce completion with the area.
- BERNABEST FOOD PRODUCTS INC., a business enterprise duly registered and organized under and by virtue of the laws of Republic of the Philippines with principal office at 72 Monserrat St., Morning Breeze Subdivision, Caloocan City.Siomai House has captured the hearts of our patrons because of its mouth-watering steamed pork and shrimp siomai, matched with our banana cum pandan flavored gulaman. Furthermore, our siomai is served with a uniquely concocted chili-garlic sauce that makes it more scrumptious. And last but not the least, our price really makes the difference, with a high quality product, most of our customers cannot help but awe in amazement as they pay for their orders. Needless to say, this is one product that sells well than hotcakes. We are knowledgeable that our products cannot be copyrighted nor patented, however, our edge over competition lies in the quality, taste, freshness, delightfulness and affordability of what we are offering. It’s also a fact that we have spread throughout Metro Manila and neighboring provinces within Luzon, and we are already in the planning stage of reaching out as far as Visayas and Mindanao. To claim on our current standing in so far as the extent of our operations is concerned, let us present to you a rundown of our outlets, which are as follows: