If the average ROI on email marketing is $40 for every $1 spent, shouldn’t we be doing a better job with our $1 investment? While broadcast tools (including those provided by the brand) are very functional as part of a bigger program, what else is there that could make you stand out from the crowd? In this session we will investigate the development of a robust campaign, the methods for segmenting an audience properly, tools for list-building and much more. We will also look at specific tools for creating full-scale, year-round, email programs online.
Let’s tackle YouTube from the ground up … from setting up your agent channel, to equipment, shooting and editing, content ideas and best practices for uploading and sharing.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartp...Surefire Local
Smartphones now are very powerful with excellent cameras. While nothing beats a professional video shoot, there are times where an opportunity presents itself to a business to create excellent visual content using a smartphone.
Review an interactive discussion with Surefire’s Content & Media Producer, Michelle Lettmann, on how to shoot professional video with your smartphone.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Let’s tackle YouTube from the ground up … from setting up your agent channel, to equipment, shooting and editing, content ideas and best practices for uploading and sharing.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartp...Surefire Local
Smartphones now are very powerful with excellent cameras. While nothing beats a professional video shoot, there are times where an opportunity presents itself to a business to create excellent visual content using a smartphone.
Review an interactive discussion with Surefire’s Content & Media Producer, Michelle Lettmann, on how to shoot professional video with your smartphone.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
I Hate the Term CRM. It Sounds Like an Acronym for a Disease.Emily H. Griebel
Emily Griebel, Integration Architect at McKee Wallwork & Company, shares her thoughts on why CRM programs should be designed to foster customer relationships, not manage them. Takeaways from her presentation will include how to:
- Better court your customers
- Utilize marketing channels appropriately
- Treat customers like they want to be treated
Using Native Advertising to Amplify Your Reach by Pete Campbell, SEM Days 2015SEO monitor
Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
How to Use Multi-Part Email Sequences to Increase ConversionsEmail Delivered
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Here are ways to make use of a multi-part email sequence to increase conversion.
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
Exceed Your Year-End Goals By Working Smarter, Not HarderPursuant
Year-end giving is the most critical time of the year for fundraisers. How can you make the most of calendar year-end and earn your donors' attention when so many other organizations are jockeying for a chance to shine? These proven tips and tricks will help you finish the year strong.
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
I Hate the Term CRM. It Sounds Like an Acronym for a Disease.Emily H. Griebel
Emily Griebel, Integration Architect at McKee Wallwork & Company, shares her thoughts on why CRM programs should be designed to foster customer relationships, not manage them. Takeaways from her presentation will include how to:
- Better court your customers
- Utilize marketing channels appropriately
- Treat customers like they want to be treated
Using Native Advertising to Amplify Your Reach by Pete Campbell, SEM Days 2015SEO monitor
Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
How to Use Multi-Part Email Sequences to Increase ConversionsEmail Delivered
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Here are ways to make use of a multi-part email sequence to increase conversion.
Behavioral Marketing : The end of segmentation in B2B marketing John Watton
Presented at B2B Marketing Forum 2013, Amsterdam, March 14th 2013.
Synopsis: Today’s B2B buyer is not only digitally savvy but is also driving the engagement. As B2B marketers we need to make a shift in how we market. Find out how successful brands are moving from a segmented to a personalised approach, using behaviors to drive relevant, profitable relationships.
Exceed Your Year-End Goals By Working Smarter, Not HarderPursuant
Year-end giving is the most critical time of the year for fundraisers. How can you make the most of calendar year-end and earn your donors' attention when so many other organizations are jockeying for a chance to shine? These proven tips and tricks will help you finish the year strong.
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
A Realtors(r) Guide to Getting LinkedIn - covers connections, recommendations and endorsements, being business social and beefing up your job description.
Free Marketing from Realtor.com that is Already Yours! - Realtors Triple Pla...Stefanie Ainge Hahn
This class will provide you with the information you need to start taking advantage of all of the free tools you don't even know about from Realtor.com. From agent hyper-social profiles on Realtor.com to free mobile single property websites; the Facebook Business Page Builder to the Housing Trends Newsletter email marketing piece and MORE! So many tools to check out - you won't even be able to use them all. Pick your favorites and make the most of your affiliation with Realtor.com.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
BATC Round Table Discussion on Inbound MarketingDan Engel
Jenna Engel, an Inbound Marketing Specialist at Jul Creative, discusses how inbound methods increase your chances of attracting, converting, closing, and delighting your target market!
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
Planning Your Revenue-Generating Promotions Strategy for the YearUpland Second Street
One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
Similar to Turning $1 Into $40…The “Write” Way -The Development of a Robust Marketing Campaign #GenBlue (20)
CBH is taking over the ePropertySites accounts and making sure that everyone has access to this powerful listing tool. The ePropertySites Remixed webinar will run through how to get started on this service, how to add a property, including the CraigsList post and uploading your virtual tour to Realtor.com AND I'll show you some of the cool extras like broadcasts, custom site menus and MORE!
SocialBio - The Last About Me Page You Will Ever Need to Fill OutStefanie Ainge Hahn
In this presentation, we will explore SocialBios from Realtor.com and show you how to implement this powerful About Me page into your online arsenal. Expect step-by-step instructions to set up your SocialBios “About Me” Page plus tips and tricks along the way. Final steps will include sharing your page and getting recommendations.
"What a great opportunity for REALTORS to spend one hour with Stefanie Hahn as she answers my questions about how real estate agents are using Google Tools to benefit their business on a day to day basis. Don’t miss this Webinar, Google is adding additional apps all the time and we’ll have a Google-tastic Good Time."
Interested in trying Twitter but nervous about the "secret code" of Twitter? There is NO secret code! In today's video, we will decipher a tweet and talk specifically about the @mention, replies, retweeting, direct messages and hashtags. You can totally do this ...
#GenBlue Be Google-tastic (Even More Google-tastic Goodness)Stefanie Ainge Hahn
This year, we will take being Google-tastic to the next level covering some old favorites to the latest and greatest that Google has to offer you for FREE … particularly those tools that you can use in your everyday real estate business.
Course Outline:
Google Search Plus Your World, Google Reader, Google Books, GMail, Google Calendar, Google Voice, Google Talk, Picasa, Google Docs, Google Mobilizer, Goo.gl and Google+, Google +1's
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
South African Journal of Science: Writing with integrity workshop (2024)
Turning $1 Into $40…The “Write” Way -The Development of a Robust Marketing Campaign #GenBlue
1. Turning $1 Into $40
The “Write” Way
The Development of a Robust Marketing Campaign
Coldwell Banker
Generation Blue 2013
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
2. How This Will Flow …
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Why use email marketing?
Can-Spam considerations
Gathering and grouping contacts
Content ideas
Creating a schedule
Tools: DIY and paid services
Best practices when you DIY
Measuring success
3. Email Marketing Magic
If the average ROI on email marketing is $40+ for every $1
spent, shouldn’t we be doing a better job with our $1
investment? While broadcast tools (including those
provided by the brand) are very functional as part of a
bigger program, what else is there that could make you
stand out from the crowd?
In this session we will investigate the development of a
robust campaign, the methods for segmenting an
audience properly, tools for list-building and much more.
We will also look at specific tools for creating full-
scale, year-round, email programs online.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
4. Email Marketing
Matters
For every $1 spent, $44.25 is the average
return on email marketing investment. (Experian)
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
5. Go Beyond Email
Your email marketing can often be posted elsewhere – on
your blog, social sites, or even your old website. Try cross-
posting on your various channels for more exposure.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
7. CAUTION: Can-Spam
Whenever you send an email message promoting
a product or service – you will need to comply with
the Can-Spam Act.
To comply, your email message should have:
An opt-out notice & mechanism
Your physical office address
Clearly note that you are advertising/soliciting
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
8. Sample Opt-Out Text
To be placed at the bottom of your marketing
emails:
Please note: If you do not wish to receive further
emails from us, please reply to this message with
the word REMOVE in the email subject or
body, and you will be removed from our mailing
list.
Here is the REALLY IMPORTANT PART … if they ask
to be removed – remove them.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
9. Properly Identifying
Yourself
Make sure you have properly identified yourself
in everything you send.
Stefanie Ainge Hahn
Coldwell Banker Hearthside, REALTORS
350 W. Main Street | Collegeville, PA 19426
610-489-7700 x7106 | 484-452-4008
s.hahn@cbhearthside.com
www.StefanieHahn.com
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
10. Gathering Contact Info
The hardest part
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
11. Contact List
Management
Here’s the bad news. This part may be
painful.
Getting your list together can be
tedious, but totally worth it. Go through
your email contacts, old holiday card
lists, excel spreadsheets and social
media.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
12. Grouping Contacts
Create small and targeted lists.
A contact’s groups can and likely will
change. If you are consistent and
persistent with your email marketing
(without being annoying) you will be
front of mind when they are looking for
an agent.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
13. List Segmentation
Hot Buyers (1 – 3 months)
Lukewarm Buyers (6 months)
Cold Buyers (12 or more)
Hot Sellers (1 – 3 months)
Lukewarm Sellers (6 months)
Cold Sellers (12 or more)
New Homeowners (1 year)
Homeowners (1+ years)
Farms
Renters
Family
Friends
Neighbors
School
PTA
Church
Other groups
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
14. Storage of Contacts
Once you begin gathering your information, where to store
your contacts becomes important.
• An Excel or Google Docs spreadsheet
• Within your email program
Tip: Keep the version in your email up-to-date and
download it as a spreadsheet every so often.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
15. Gathering More
Contacts
• Using forms on your website
• Asking for the add
• In your email signature
• On your social sites
• In print via QR code
• Snail mail postcards/promos
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
16. Using Forms to Increase
Your Reach
Consider adding a form to
your website asking people
to sign up for your
newsletter or other email
marketing.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
17. Beware - Unsubscribes
Happen
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
PHOTO: http://theprominentcircle.com/permission-email-marketing
18. Content Ideas
The best places for content and writing it yourself
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
19. Write it!
Write it? Yes … or photograph it. Better yet – video
it!
Write about:
• Local market stats, events, area information
• New store or restaurant openings
• Ask a resident – Why this town?
• An experience (how you helped, what you learned)
• How you work (steps involved in listings, FTBH’s)
• Share area photos, history, architecture
• Homeowner tips, garden advice, whatever you are into
• Real estate terms and tips
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
20. Get Inspired
The best thing you can do to
get inspired? READ.
Newspapers, area
blogs, local newsletters and
magazines – all great places
to find inspiration!
Figure out what inspires you
and build some time into
your day to do it!
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
21. Think F.A.Q.’s
Those questions that you get
asked all the time? They
make fab content for your
real estate marketing. Make
a list and write, photograph
or video your answers.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
22. Google It: RE Content
Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
http://www.inman.com/2013/06/27/101-
topic-ideas-for-your-real-estate-blog/
http://bradsdomain.com/50-content-ideas-
and-topics-for-blogs/
23. Need Content?
HouseLogic!
NAR has a great
content resource for
Realtors® located at:
members.houselogic.com
You will need your
NRDS # to access this
content.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
25. Creating a Schedule
Start NOW! But pace yourself with a schedule.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
26. Determine Frequency
Different groups will require different contact frequency.
This is why grouping your contacts is so important.
Most likely you would not send a hot buyer lead the
same piece as a client you just settled in a new house
last month.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
27. Scheduling
Suggestions Pick one day a month to get your content ready. By
ready I mean – have the emails in your draft
folder, complete, spell-checked, addressed and truly
ready.
Calendar your send-out dates. Stick to them. Write it
down.
Keep yourself prepped one month in advance (at least).
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
28. A
Content
Calendar
Example
Planning is critical if you want to
succeed. Take some time to
figure out WHEN, WHAT and
WHO.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
29. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
NOVEMBER
Give thanks video message
Showing your home during the holidays
How to price your home to sell
Energy (and money) saving tips
Title Insurance explained
Photo Ideas
Thanksgiving
decorating
Pep rally/football game
Front doors
30. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
DECEMBER
Holiday video message
Fun winter holiday options
Mortgage term explained
Evaluating an offer
Good credit goes a long way
Photo Ideas
Christmas lights
Holiday traditions
Families
31. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
JANUARY
Happy New Year video message
Beating the winter blues
Selling your home in winter
Keeping the heat in
Book list
Photo Ideas
Popular resolutions
Winter fun around
town
Snowmen
32. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
FEBRUARY
Happy Valentines Day video message
Presidential history
Building your Spring “to do list”
Renting vs. Owning
Winter remodeling projects
Photo Ideas
Hearts
Couples
Great date spots
33. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
MARCH
Spring forward announcement
Getting your garden started
Spring cleaning – get the cobwebs out
Spring market tips for sellers video
Benefits of buyer agency
Who pays for what?
Photo Ideas
1st signs of Spring
Gardens
Windows
34. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
APRIL
Questions to ask before hiring a
contractor video
Tips for a successful Open House
The listing process
Rainy day boredom beaters
Understanding a home inspection report
Photo Ideas
Rain/rainbow
Roofs
Opens
35. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
MAY
Gardening tips and tricks
Happy Mothers Day video
Multi-generational living
Consider downsizing
Is it time for a price adjustment?
What to offer
Photo Ideas
Outdoor living
Moms
Decks
36. Content Planning Ideas
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
For your locals:
Market update
Local news
Area events
JUNE
Outdoor living
Patio and deck remodels
The grass is always greener …
Understanding the sales contract
The loan process video
Photo Ideas
Kids!
Classic summer
shots
Pools
37. Tools
You can DIY your email marketing or use a service
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
38. eMarketing from Coldwell
BankerColdwell Banker offers agents FREE eMarketing on CB
Works. Setup your profile and create eCards and
eNewsetters in minutes.
To get started, go to http://cbworks.coldwellbanker.com
On the green left menu (Sales Associate Quick
Links), find and click on eMarketing.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
39. eMarketing from Coldwell
Banker
Mouse over eMarketing Tools
Click on Settings
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
40. eMarketing from Coldwell
Banker
Add/Edit your
information as
need here.
Switch out those
old photos and
click SAVE
(bottom right)
when you are
done!
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
41. eMarketing
from Coldwell
Banker
Let’s look at the steps
to create an eCard
with the Coldwell
Banker eMarketing
program.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
42. Creating & Sending an eCard
Mouse over eCards
Click on Create
Step 1:
Pick a card …
any card. Click
on a card to
preview and get
started
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
43. Creating & Sending an eCard
Step 2:
Everything is
already filled
in – but you
can customize
to fit your
needs
(headline and
message)
Click Continue
44. Creating & Sending an eCard
Step 3:
Write a subject
(this is the
email subject
line), craft your
message and
add your
recipients.
Click Continue
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
45. Creating & Sending an eCard
Step 4:
Send now or schedule for later! Click Send/Schedule to
finish.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
46. eMarketing
from Coldwell
Banker
Let’s look at the steps
to create an
eNewsletter with the
Coldwell Banker
eMarketing program.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
47. Creating & Sending an
eNewsletter
Step 1:
Mouse over eNewsletters
Click on Create
Select header
Select layout
Name your project
Click Continue
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
48. Creating & Sending an
eNewsletter
Step 2:
Type in your headline and start adding content! Free-form
article, OnLocation video, existing property, CB library
article, new property or an image. Don’t stuff. Click Continue
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
49. Creating & Sending an
eNewsletter
Step 3:
Write a subject (this will be your email subject line) and
add your recipients. Click Continue
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
50. Creating & Sending an
eNewsletter
Step 4:
Click Send now or schedule to send later. Click
Send/Schedule to finish.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
51. Creating & Sending an
eNewsletter
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
52. Other Options
There are options
outside of the
eMarketing on
Coldwell Banker, but
you will have to spend
a bit of cash.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
58. For the DIY’ers …
How to Email. (Really).
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
59. Send Individually or
BCC
If your lists are small enough – send individually. If they are
larger, use the blind carbon copy box (or BCC). Do not send to
more than 50 people at one shot if you are doing this on your
own.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
60. Keep it Simple
Want to be read?
Keep it simple –
honest.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
61. Un-market Your
Marketing
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Try to take the “marketing” out of your marketing:
1. Make it useful
2. Personalize it
3. Strive for interaction
62. 100 Words to Avoid
in your Subject Line
The following list was compiled by Marketing Sherpa of the top 100 words you should avoid in email
subjects, as presented by Tony Loxton on Digital Dialogue.
100% free 50% off act now all words that relate to sex or pornography all words that relate to
cures or medication amazing anything that looks like you're YELLING apply now as seen as
seen on Oprah as seen on TV avoid be your own boss buy call now cash bonus cialis click here
collect compare consolidate contains $$$ contains word "ad" credit Dear Friend discount don't
delete double your anything double your income e.x.t.r.a. Punctuation earn earn $ earn extra
cash easy terms eliminate debt extra income fast cash financial freedom for only for you FREE
free free access free gift free instant free offer free samples! friend g a p p y t e x t get get out
of debt hello herbal hidden home based hot information you requested instant levitra life
insurance limited time loans lose lose weight lower your mortgage rate lowest insurance rates
make money medicine mortgage multi level marketing notspam now only numerical digits at the
end offer online degree online marketing online pharmacy only open opportunity promised you
refinanced removes reverses satisfaction search engine listings serious cash starting with a
dollar amount stop or stops teen undisclosed recipient valium vicodin winner work from home
xanax your family Your own You're a winner!
Via: http://www.easyemerge.com/upgrade/blog/2010/07/100-words-to-not-use-in-email-subject-lines
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
63. Best Days & Times to
Send?Monday and Tuesday have the highest open rates, with the
high end of that in the 8am to 12pm time frame1, 2.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
64. Most Photos Will Be
BlockedMany of our email services block photos in embedded into
emails automatically – requiring the reader to “click to view
photos”.
Consider that most people are reading the majority of their
email on their mobile device and will not click to view your
photos (or might move on if they do and have to wait for the
download).
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
65. Best Practices for
DIY’ers
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
1. Plan ahead
2. Schedule yourself
3. Group contacts and email accordingly
4. Be consistent
5. Add some personality
6. Track your open rates
7. Tweak
8. Track some more/evaluate progress
66. Measuring Your
Success
One of the best reasons to use email marketing? You can
actually measure your success!
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
67. Tracking Open Rates
Look at open rates, clicks, bounces, unsubscribed – for every piece.
Even more important – who has replied? Clicked? Interacted?
69. Were You Consistent?
Remember, Rome
wasn’t built in a day
BE CONSISTENT – FOLLOW YOUR PLAN
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
70. Did Business Improve?
Your business will
improve with consistent
email marketing. Learn
from your stats … tweak
as you go and be willing
to spend some money.
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
71. Thank You!
Thank so much for coming to
our email marketing session –
we hope you learned some
good stuff that you can
actually use! Have a nice rest
of the day.
Happy GenBlueing!
For the class slides:
www.StefanieHahn.net/slides
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Stefanie Hahn
s.hahn@cbhearthside.com
Chris Beadling
c.beadling@cbhearthside.com
Editor's Notes
Keyword Ads are a 17% ROI and banner ads are 2% (based on every $1.00 spent).
Keyword Ads are a 17% ROI and banner ads are 2% (based on every $1.00 spent).