Marketing is essential for non-profit
organisations, as much as it is for a profitable
business. Indeed, Marketing can help a nonprofit
organisation to promote your
fundraising event, encourage donation or
attract volunteers. The biggest challenge is to
do more with less, using savvy
communications techniques, both offline and
online.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
Energizing Engagement, Inspiring Change
- How teams help drive a workplace culture of health
- Why team competitions boost participation and engagement
- How to do wellness teams well with 10 Keys to Success.
The document provides information on how to get featured in Google's Local 3 Pack, which are the top 3 local business listings that appear in maps searches. It discusses that the 3 Pack is important because those listings receive nearly half of all clicks. It then gives tips for how to optimize a business's presence to appear in the 3 Pack, such as claiming a Google My Business listing, adding photos and videos, publishing content, and ensuring consistent business information across listings.
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1Loren Gray, CHDM
This document discusses using social media, content, and digital strategies to drive sales, revenue, and marketing. It provides examples of how businesses can use custom Facebook audiences and look-alike audiences to target specific customer demographics. It also discusses how social media engagement does not occur in isolation and emphasizes integrating social, search, and content strategies. The document advocates combining sales, revenue, and marketing approaches and using digital marketing data and tools to define new strategies.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
Marketing is essential for non-profit
organisations, as much as it is for a profitable
business. Indeed, Marketing can help a nonprofit
organisation to promote your
fundraising event, encourage donation or
attract volunteers. The biggest challenge is to
do more with less, using savvy
communications techniques, both offline and
online.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
Energizing Engagement, Inspiring Change
- How teams help drive a workplace culture of health
- Why team competitions boost participation and engagement
- How to do wellness teams well with 10 Keys to Success.
The document provides information on how to get featured in Google's Local 3 Pack, which are the top 3 local business listings that appear in maps searches. It discusses that the 3 Pack is important because those listings receive nearly half of all clicks. It then gives tips for how to optimize a business's presence to appear in the 3 Pack, such as claiming a Google My Business listing, adding photos and videos, publishing content, and ensuring consistent business information across listings.
7 Influencer Marketing Mistakes to AvoidRustin Banks
With 65% of marketers running influencer marketing programs we figured it was time to pass along our 5+ years of experience in the influencer marketing space. We've run thousands of programs and worked with hundreds of brands and want to share "7 Influencer Marketing Mistakes to Avoid."
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1Loren Gray, CHDM
This document discusses using social media, content, and digital strategies to drive sales, revenue, and marketing. It provides examples of how businesses can use custom Facebook audiences and look-alike audiences to target specific customer demographics. It also discusses how social media engagement does not occur in isolation and emphasizes integrating social, search, and content strategies. The document advocates combining sales, revenue, and marketing approaches and using digital marketing data and tools to define new strategies.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
affiliate marketing cps model as the future of influencer marketing during pa...Nikita Shigov
This document discusses affiliate marketing CPS (cost per sale) models as the future of influencer marketing during the pandemic. CPS models pay influencers only for sales generated from promo codes in their content. It argues CPS is more transparent, predictable and profitable for influencers and advertisers than traditional fixed fee models. The document provides tips for implementing a CPS model, including choosing nano/micro influencers, exclusive offers, commission structures, tracking platforms and unique codes.[/SUMMARY]
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Complete Guide to Facebook AnalyticsMohamed Mahdy
This document provides an overview of key Facebook analytics metrics for measuring the performance of Facebook pages and content. It defines common metrics like page likes, engagement, reach and impressions, and engagement rate. It also provides guidance on how to understand audience data from likes, determine which posts to promote with ads, and measure the impact of visual content. Advanced analyses covered include identifying growth opportunities, competitive industry analysis, and building video content using insights data.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Chris Pulley is the Vice President of Digital at CCP Global, Inc. He discusses how to operationalize social advertising and measure its contribution to success. Some key points include:
- The importance of understanding audience segmentation, content engagement, and driving conversions.
- Setting specific and measurable goals for social media campaigns.
- Using techniques like retargeting, lookalike audiences, and affinity targeting to efficiently reach audiences.
- Tracking metrics like CPM, CPC, CPL, and CPE to measure the ROI of social advertising efforts.
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
What's the right mix of Owned, Curated and Promotional content in a content marketing strategy?
Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice?
We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies -- and what the real-life mix of Owned, Curated, and Promotional content looks like.
- B2B small business content marketers in North America have increased confidence in their content marketing abilities, with 45% now considering themselves effective compared to 34% last year.
- Those that are most effective are more likely to have a documented content strategy and someone overseeing the strategy, and produce more content than less effective peers.
- Usage of social media platforms like Google+, SlideShare, Instagram and YouTube by small B2B marketers has increased significantly over the last year.
- On average, small B2B marketers allocate 27% of their budget to content marketing and 60% plan to increase spending over the next 12 months.
This document outlines 10 key marketing trends for 2016 and provides ideas for delivering exceptional customer experiences. It discusses how cognitive technologies will change how businesses engage with customers by understanding them on deeper levels. It also emphasizes the importance of delivering connected customer experiences across channels to meet rising customer expectations. Additionally, it explores how retargeting will reach new levels of sophistication by being more personalized and context-aware across multiple channels. The document also examines how social media and automation will combine to improve the customer journey, and how video will become a more prominent part of marketing strategies.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
B2C Content Marketing Trends Research 2014Dung Tri
The document provides an overview of B2C content marketing trends in North America based on a study. Some key findings include:
- 90% of B2C marketers now use content marketing, up from 86% last year, and 34% consider themselves effective, up from 32%.
- B2C marketers on average use 12 content marketing tactics and produce more content than the previous year.
- Top organizational goals for B2C content marketing are brand awareness and customer acquisition.
- 60% of B2C marketers plan to increase their content marketing budgets over the next year.
- End-of-year fundraising from Thanksgiving through the end of the year can result in 40% or more of total yearly donations for nonprofits.
- #GivingTuesday on December 3rd is a global day of giving that encourages people to donate to charities. For nonprofits that participated in #GivingTuesday in 2012, total monthly donations in November increased 190% compared to the previous year.
- To have a successful #GivingTuesday campaign, nonprofits need to start planning over the summer, use available resources like the #GivingTuesday partner toolkit, segment supporter lists, and develop goals and messaging for the campaign. Careful planning is needed to maximize fundraising results.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Full Capacity Marketing: Our Company - Our PassionCelina Shands
Full Capacity Marketing, Inc. is a marketing and communications firm focused on serving nonprofit and government organizations. They provide a range of services including logo design, cause campaigns, website and social media solutions, and market research to help increase organizational funding and awareness. FCM has been in business since 2003 and serves customers across federal, state, and local levels from headquarters in San Diego and an East Coast office in Washington, D.C.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
affiliate marketing cps model as the future of influencer marketing during pa...Nikita Shigov
This document discusses affiliate marketing CPS (cost per sale) models as the future of influencer marketing during the pandemic. CPS models pay influencers only for sales generated from promo codes in their content. It argues CPS is more transparent, predictable and profitable for influencers and advertisers than traditional fixed fee models. The document provides tips for implementing a CPS model, including choosing nano/micro influencers, exclusive offers, commission structures, tracking platforms and unique codes.[/SUMMARY]
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Complete Guide to Facebook AnalyticsMohamed Mahdy
This document provides an overview of key Facebook analytics metrics for measuring the performance of Facebook pages and content. It defines common metrics like page likes, engagement, reach and impressions, and engagement rate. It also provides guidance on how to understand audience data from likes, determine which posts to promote with ads, and measure the impact of visual content. Advanced analyses covered include identifying growth opportunities, competitive industry analysis, and building video content using insights data.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Chris Pulley is the Vice President of Digital at CCP Global, Inc. He discusses how to operationalize social advertising and measure its contribution to success. Some key points include:
- The importance of understanding audience segmentation, content engagement, and driving conversions.
- Setting specific and measurable goals for social media campaigns.
- Using techniques like retargeting, lookalike audiences, and affinity targeting to efficiently reach audiences.
- Tracking metrics like CPM, CPC, CPL, and CPE to measure the ROI of social advertising efforts.
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
What's the right mix of Owned, Curated and Promotional content in a content marketing strategy?
Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice?
We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies -- and what the real-life mix of Owned, Curated, and Promotional content looks like.
- B2B small business content marketers in North America have increased confidence in their content marketing abilities, with 45% now considering themselves effective compared to 34% last year.
- Those that are most effective are more likely to have a documented content strategy and someone overseeing the strategy, and produce more content than less effective peers.
- Usage of social media platforms like Google+, SlideShare, Instagram and YouTube by small B2B marketers has increased significantly over the last year.
- On average, small B2B marketers allocate 27% of their budget to content marketing and 60% plan to increase spending over the next 12 months.
This document outlines 10 key marketing trends for 2016 and provides ideas for delivering exceptional customer experiences. It discusses how cognitive technologies will change how businesses engage with customers by understanding them on deeper levels. It also emphasizes the importance of delivering connected customer experiences across channels to meet rising customer expectations. Additionally, it explores how retargeting will reach new levels of sophistication by being more personalized and context-aware across multiple channels. The document also examines how social media and automation will combine to improve the customer journey, and how video will become a more prominent part of marketing strategies.
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
Everybody wants to know - what's the social media ROI? Some claim there isn't a way to measure social media ROI. And others have redefined social media ROI to mean anything but return on investment. This presentation shows you how set up tracking, how to choose measurements based on the objectives you set and how to do the hardest thing of all - talk to your bosses about the fact that social media marketing just like any marketing is always a cost.
Presented at Content Jam, Chicago, 2014.
B2C Content Marketing Trends Research 2014Dung Tri
The document provides an overview of B2C content marketing trends in North America based on a study. Some key findings include:
- 90% of B2C marketers now use content marketing, up from 86% last year, and 34% consider themselves effective, up from 32%.
- B2C marketers on average use 12 content marketing tactics and produce more content than the previous year.
- Top organizational goals for B2C content marketing are brand awareness and customer acquisition.
- 60% of B2C marketers plan to increase their content marketing budgets over the next year.
- End-of-year fundraising from Thanksgiving through the end of the year can result in 40% or more of total yearly donations for nonprofits.
- #GivingTuesday on December 3rd is a global day of giving that encourages people to donate to charities. For nonprofits that participated in #GivingTuesday in 2012, total monthly donations in November increased 190% compared to the previous year.
- To have a successful #GivingTuesday campaign, nonprofits need to start planning over the summer, use available resources like the #GivingTuesday partner toolkit, segment supporter lists, and develop goals and messaging for the campaign. Careful planning is needed to maximize fundraising results.
Your customers and employees are generous procrastinators: they want to join your holiday cause campaign, but need a little encouragement from you. This guide will show you how to unleash their generosity this holiday season.
This document provides a holiday planning guide for marketers with information organized across four phases: preparation from now until July, building momentum from August to September, maximizing sales during the holidays from October to December, and keeping customers engaged post-holidays in January. The guide outlines key tasks for each phase, including setting up analytics and retargeting tools, audience segmentation, campaign setup and optimization, and measurement strategies. The goal is to help marketers plan early and effectively leverage platforms like Facebook and Instagram across the entire holiday customer journey.
1_10_24 Modern Tips to Boost Donor Acquisition.pdfBloomerang
The document provides tips and strategies for nonprofit organizations to acquire new donors. It discusses the donor journey in three stages: awareness, decision, and retention. Specific tips are provided for raising awareness through digital marketing, social media, email newsletters, and optimizing websites. The document also discusses creating a donor acquisition strategy with metrics, channels, and SMART goals. It emphasizes putting the strategy into practice through prospect research, CRM usage, data analysis, and engaging existing supporters and volunteers to acquire new donors.
This document discusses how marketing automation can help nonprofits improve donor communication and fundraising. It notes that mass emails are ineffective and donors prefer personalized, tailored communication. It then outlines features of Lead Liaison's marketing automation platform that can help with personalization, automation, omni-channel fundraising through email, social media, paid ads, search engine optimization, texting, offline letters, and event management. It also discusses tools for analytics, tracking donors, and understanding nonprofit terminology.
The document discusses planning for holiday email campaigns and user generated content strategies. It finds that the majority (71%) of retailers take over 3 weeks to plan and deploy holiday email campaigns, with October being the most common start month (33%). Retailers aim to increase email conversions (65%) through personalized targeting and triggers. They also plan to gather user generated content in advance through social media campaigns to then incorporate into targeted holiday campaigns and increase engagement. Preparation far in advance of the holidays is key to executing successful personalized strategies at a busy time.
Sleigh Your Affiliate Strategy: How to Strategize for Q4Tinuiti
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
According to a recent survey, 60-70% of donors say nonprofits should use more digital technology to communicate with people they interact with and serve. This means that more than ever, donors are open to digital interactions - which is often necessary during these times. Download this e-book and learn about the six ways to be a great fundraiser during challenging times.
Powerful Digital Strategies for Conquering Top Consumer Seasons Real-Time OutSource
Never underestimate the power of the seasons; their impact on society and the significant role they play in our lives. The world looks forward to certain celebratory seasons and occasions because of their emotional and educational value. Seasonal marketing campaigns can be the most influential contributor to a brand's success, inspiring customers to return multiple times throughout the year due to a positive 'first contact' experience. Seasonal campaigns matter because they're relevant to the times we're living in now. Everything we know and do is subject to being shared; from minute-to-minute restaurant experiences to hashtags that can boost sales with a single word. Then there are the Instagram stories that carry with them the short yet powerful punch that can increase your bottom line simply by being in the right place at the right time.
Seasonal marketing campaigns remind us that "timing is still everything."
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing requires an integrated approach and should be incorporated throughout all marketing activities to drive engagement and new business. The document also identifies common pitfalls to avoid and provides best practices for getting started with social marketing.
why should i read the definitive guide to b2b social marketing?
Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving
towards the idea that every marketing campaign must be social.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building a team to manage social marketing efforts. It emphasizes that social marketing should be integrated into every aspect of marketing and offers best practices for getting started, avoiding common pitfalls, and establishing governance and staffing structures to support social marketing.
The document provides guidance on developing an effective social marketing strategy, outlining key considerations for goals, content, platforms, resources and governance. It emphasizes the importance of a solid foundation, including stakeholder buy-in, dedicated staff, and a focus on quality engagement over self-promotion. Various social media tactics are presented to incorporate social marketing throughout the customer journey.
2013 Definitive Guide To Social MarketingAutonomy Hub
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
This document provides a guide to developing a successful social marketing strategy for B2B companies. It outlines the importance of social marketing for businesses and provides steps for companies to lay the foundation, including developing goals and policies, building a team, and creating a social media plan. The guide also offers best practices and recommendations for implementing tactics across different social media platforms and incorporating social marketing throughout a company's marketing efforts.
- The assistant would be responsible for posting regularly to multiple social media channels like Twitter, Facebook, Google+, LinkedIn, and Pinterest. This includes 1 post per hour on Twitter and 3-5 posts daily on Facebook and Google+.
- They would also monitor these channels throughout the day for any mentions, comments, or questions that require a response.
- Additional responsibilities include retweeting influencers on Twitter and promoting content while engaging with followers across all channels.
This document provides an overview of social marketing strategies for B2B companies. It discusses how social media has become integral to marketing and outlines the key components of an effective social marketing plan, including defining goals, allocating resources, producing quality content, understanding which social platforms are relevant, and incorporating social strategies throughout the buyer journey. The document also provides checklists for getting started with social marketing and developing a social media plan and policy.
This document provides an overview and guide for implementing a successful social marketing strategy for B2B companies. It covers why social marketing is important for businesses today, laying the foundation for a social strategy, peer-to-peer sharing tactics, popular B2B social media channels, tools for success, incorporating social at every stage of the sales funnel, measuring return on investment from social media, important social media experts to follow, and concluding thoughts. The guide emphasizes developing a strategic social marketing plan, producing high-quality content, committing resources, focusing on the right social platforms, and making social a part of every marketing campaign.
Similar to Get your year-end campaign into action early. (20)
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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Key Takeaways:
How to use AI to optimize your content
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How to get AI to mention your content and your brand
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Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
4. It’s never too early to start thinking about
your year-end push for donations.
Why?
Aside from it being a perfect reason to connect with
donors, the holiday season gives you an opportunity
to flex your digital, social and mobile skills.
Introduction
5. Giving habits are changing.
Donors are supporting online and across every screen.
Digital is now a major player.
In the past five years alone, digital gifts have steadily
increased as a percent of total gifts and revenue.
Competition is growing.
Do you know how to rise above the noise?
We do. And in a minute, so will you.
Social pressure rules!
It’s changing everything, but we have a plan.
Because the truth is:
Source: Google Trends
6. Here are some helpful tips to get
ahead of your year-end campaign.
8. Before you dive in, review what worked and what didn’t from your 2014
holiday season:
Overall: How did your creative and messaging perform? What calls-to-action and
giving incentives worked?
Paid Search: Best keywords, landers, call-to-actions and bidding strategies.
Also consider if you saw any quality score issues
Email: Review subscribes/unsubscribes, open rates, clicks, clicks-to-conversions.
What email had the highest engagement?
Display: How did your creative and offers perform?
Social: Top performing content, offers and targeting
First things first.
8
9. Talk to your agency partners and
get the ball rolling.
Plan out holiday schedules for messaging and
appeals, and line up matching grants, if possible,
to incentivize giving. Don’t forget to strategize
bidding budgets for SEM.
Start right now.
9
10. Your supporter base expects
consistency in your messaging
and appeals; they don’t care
about your internal silos.
So give ‘em what they want this holiday:
Align email, paid SEM, SEO, social & display
initiatives — and don’t forget offline efforts
like direct mail and broadcast.
Get it together.
10
11. Use your end-of-year campaign as a launching pad for
big spring events.
When you start building your organization’s awareness during the holiday
season, you can hit the ground running with your spring campaign at the
start of the year and ramp up quicker as you begin to solicit participants
and fundraisers.
Spring forward.
11
13. Nonprofit list churn goes up 41% in December, thanks to
the high volume of emails sent.
Don’t boost your unsubscribes by emailing too frequently and with less-than-
compelling content. Carefully segment your email audience. Consider cadence.
Make sure your subject lines, pre-headers and offers are relevant and engaging.
View your emails critically, and test audience, timing, messaging and offers to
discover best performers.
Be relevant.
13
14. More than 50% of email opens
are occurring on a mobile phone
or tablet.
In 2014, 9.5% of online donations were made on
a mobile device and 16.6% of donors gave from
an email on a phone or tablet. If you have not
yet made sure your emails and web properties
are mobile-optimized, now’s the time!
Become mobile-friendly.
14
16. A whopping 70% of individuals take one or more actions
in response to a friend posting a story on social media
about making a charitable donation.
Include sharing links in emails and landing pages, and make sure content
is engaging in order to build relationships with your audience. Photos,
online videos, personal stories and donations are all great examples of
shareable content.
Help donors share the love.
16
17. Engage donors early on with
strong social content:
71% of those active on social networks have
donated to a charity in the past 12 months.
Of those, 6 in 10 have donated online.
Let’s get engaged.
17
18. You may run into an unhappy donor.
So be ready to respond to complaints and questions
quickly in social media. Add extra staff so you can be
as fast and relevant as possible, with fewer machine-
driven answers. Donors know the difference.
Stay nimble.
18
19. Paid social yields 25% more conversions than organic
posts and only 2% of your Facebook fans and followers
will see organic posts.
Plus, paid allows for more ad types, targeting, relevance and testing.
Paid social is critical.
19
21. You might be surprised to learn that 58% of nonprofits
invest in paid search.
If you’re part of the other 42%, consider investing in this medium. Google
Grant’s max bid restriction means you’re missing out on valuable traffic from
searchers who are interested in your cause and mission. Set up brand and
non-brand campaigns in both Google and Bing. Google Grant might be doing
the heavy lifting on brand terms, but non-brand — and even some brand —
searchers are likely slipping through the cracks.
Paid search vs. Google Grant.
21
22. Be aware if the season is negatively
impacting your business.
If your SEM campaigns are wasting dollars
on non-qualified matches, adjust your negative
matches accordingly. Is your unqualified traffic
at an all-time high? Set display retargeting
campaigns to require more than one page view.
Sensitivity and SEM.
22
24. Use incentives to boost donations and average gift amounts.
Even if you can’t offer a premium for givers, consider other ways to incentivize
giving. Work ahead of time to secure a matching grant for the holiday time
period. Share tangible levels of services or resources each ask amount can
deliver to urge donors up to the next rung on the ask ladder.
Reasons to donate.
24
25. The holidays are the most generous
time of year.
On average, donors give 80% larger gifts in December.
Take advantage of this opportunity to develop a unique
message, story and/or appeal that will create a deep
connection with the reader and emotionally tie your
mission with the holiday spirit. If your mission doesn’t
have an outright connection to the holidays, consider
reminding someone they can make a gift in honor of
a loved one.
Messaging and your mission.
25
26. April 15th is just around the corner.
As the fiscal year comes to an end, donors are far more likely to be persuaded
to give to a charitable organization for a tax credit. It will be useful to include
tax savings language into your appeals, especially for those touch points going
out after Christmas. This angle might just be what convinces your donor to take
the plunge.
Use tax deduction language.
26
27. End-of-year campaigns are a
good time to use urgency to
drive donations.
As the year is winding down, holiday giving, tax
deductions and urgent-needs messaging are ways
to incorporate urgency into a campaign. The use
of a countdown clock on a donation landing page
to show days/hours/minutes left until January 1 is
a great visual to encourage action.
Push the urgency.
27
29. It takes both good creative and smart targeting to break
through the holiday marketing clutter.
Integrate email lists for targeting in paid social and display. Use your current
lists to reach supporters through Twitter, Facebook and display — and create
lookalike audiences to attract new ones.
Creativity + targeting = SUCCESS!
29
30. Remarketing should be part of any
robust media plan.
But if an individual doesn’t contribute or engage
on a campaign landing page, consider tweaking
the offer and CTA to elevate the urgency and
bring them back.
Remarket wisely.
30
32. As potential donors are purchasing gifts on Black Friday
and Cyber Monday, stress the importance of giving back
during the holiday season.
Capitalize on this national day of giving as part of an end-of-year campaign,
or highlight a specific cause for which all #GivingTuesday donations will go
to (i.e., Saving the Arctic, support for families with babies in the NICU during
the holidays, etc.). Online donations on #GivingTuesday 2014 were up 36%
over 2013, so be sure your campaigns are making the most of the growing
awareness around this “holiday.”
#GivingTuesday
32
33. Twelve percent of 2014 giving happened in the last three
days of the year, so it’s important to see your campaigns
through December 31st.
One of BKV’s clients extended a Christmas campaign through the end of the
year and generated 25% of their total revenue during that last week! Make sure
to have planned appeals during this time, and don’t forget to follow up with
donors by thanking them for their support.
Be open.
33
35. You don’t want days to pass before you
discover you’re hitting caps.
Don’t be so busy that you don’t check your budgets
and end up leaving donations on the table.
Establish budgets and check daily.
35
36. December 31st is too late to find out if something’s broken!
So, check for broken links, incorrect ad copy, proper tagging, etc. Mark your
calendar for re-audits.
Audit and re-audit holiday campaigns.
36
38. Well, there you have it:
The keys to success for your end-of-year giving digital campaign.
Remember to track performance across every single channel.
You’ll find out which tactics were a hit, which need work —
and which you can apply beyond Q4 to raise profits year-round
(not to mention lay the foundation for a smash-hit holiday 2016).
39. So take these tips and talk to your team or agency about how
you can use them to get your audience's attention and drive
donations this year.
If you’re ready to put a particular plan in action and get the kind
of creative work, strategy and media expertise that brings the
heat all year round, contact the experts at BKV today!