Slaying the YouTube Beast - Realtors Triple Play 2014

3 … 2 … 1 …
Why video matters
Equipment, shooting and editing
Setting up your channel
More than a house tour …
Posting for SEO and sharing
Whether you decide to
DIY your video or hire
a company to do these
for you – it’s important
to know this stuff >>>

We Are Consuming Video Like Mad
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth
• Mobile makes up almost 40% of YouTube's global watch time
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults ages 18-34
than any cable network
http://www.youtube.com/t/press_statistics

Why YouTube? Reach & Sharing
YouTube is the world’s largest video site AND the 2nd
largest search engine. Your YouTube channel can be the
home base for all of your videos.
Share and/or embed your videos quickly and easily.
Embedding allows the video to play on your website (not
YouTube).

Consumers Want It
80% of your online visitors will watch a video, while only 20% will
actually read content in its entirety.
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/

Is your cellphone enough?
Equipment, Shooting & Editing

Equipment
You probably have multiple devices that can shoot decent
video these days – smartphone, digital camera, tablets, etc.
Try your digital camera with a tripod first. Tripods are cheap
and can make a big difference in the quality of your video.
Always carry extra batteries and/or a battery charger just in
case you run out of juice.
Check out HD Hat for tripods that fit your phones and tablets
- www.hdhatstore.com

Go Pro
Go Pro is the latest go to
camera with it’s flexible
mounting options for
photos and video. The
handheld monopod
below has a telescoping
arm, other mounts like
the “chesty” and head
mounts could be super
useful - http://gopro.com
$129 and up

Drones
We are already seeing the use of drones
in real estate photography & video.
Currently, real estate agents do not
classify as hobbyists so it’s not really legal
for us to take photo and video of our
listings with drones.
Expect further rules and regulations as
drones grow in popularity – think safety &
privacy.
$99 and up

3D
www.matterport.com

Shooting Tips
1) Use a tripod or other stabilizer - No matter how steady you
think you are, just the natural movement of your body will
create some vibration.
2) Turn on every available light if you are shooting inside. Avoid
shooting for a length of time toward a window or anything that
will reflect.
3) Write a script, even if you think you don’t need one. Scripts
will keep you on track and give a bit of confidence.
4) Speak louder and slower than you normally would – not to the
point of silliness, but enough so you are easily understood.
5) Keep it short. If you don’t capture the viewer in the first ten
seconds, you will lose them. No longer than 2 minutes
whenever possible.
6) Practice. Laugh at yourself. Do it again.

Editing
There are many options when it comes to editing your
video. Consider trying the editing tools on YouTube.com
if you are planning to upload there already. For beginner
video editing, I would go with iMovie (Apple) or
Windows Movie Maker (Windows).

Advanced Editing Tools

Video + Photo Apps
There are apps that make
it super easy for you to
combine photos and video
clips into one video –
complete with your
information, music and
more.
https://videolicious.com
http://animoto.com

Equipment, Shooting, Editing
1. Yes, they even make tripods for
your cell phone
2. Things to try: Go Pro camera,
drone, 3D
3. Tripod, lights, script, louder,
shorter & have fun
4. Try iMovie, Windows Movie
Maker or YouTube first before
spending the big bucks. The
better your recording, the less
editing you will need.

YouTube Channels

YouTube Channels
Creating a YouTube channel is easier than you think. Remember
that YouTube is owned by Google, so those of you that have a
Gmail address can jump right in … start here:
Login to your Gmail and go to www.youtube.com
You need your OWN YouTube channel. All of your videos should
be uploaded here and embedded or shared from your channel.
Make sure you have all of your company & marketing information
– same rules apply.

Do I Already Have One?
If you are not sure … go to www.youtube.com/channel_switcher
(make sure you are logged into your Gmail) and you should see if
you have a channel(s) already set up.

Your Own YouTube Trailer
YouTube allows you to record a channel trailer so you can speak
directly to your viewers.

YouTube Channels
Just to give you an idea … of what a channel looks like here. Add your
photo, your background photo and even record a “welcome to my
channel” video for visitors.

Two Stops To Make
First, go here, to About and fill in your information …
Click on the Creator Studio to work on
your channel settings. This is located at
the top right – just click on your photo
icon.

YouTube Audio Library & Editor

YouTube Channel Setup
1. You probably already have a
channel – even if you are not
using it yet.
2. Fill in your About section, add
photos and then go to the
Creator Studio for more channel
settings.
3. Try the YouTube video editor!

8 Content Ideas

Seller Two Questions
Sure, you could parrot your listing description and film the house
room-by-room, but I would encourage you to be bolder than that;
try something different.
Ask your sellers two questions: (1) What attracted you to this
neighborhood and (2) What will you miss most when you move?
If your sellers do not wish to be on video, but will still answer the
questions, you might be able to record their answers while filming
their favorite part of the house or what they love about the
neighborhood.

Seller Driven
Who loves their home MORE than the seller?
Take advantage of this and get them on video. Make the buyer fall
in love with the home before they even see it.
Coldwell Banker announced at it’s Generation Blue conference
this year that it will allow sellers to upload content – photos,
videos and text to their listings in 2015. The content must be
approved by the listing agent first, but it’s coming ...

Community Info
Community information – Show off the communities where you
work (or wish you worked)
According to an article in Inman News, “86 percent of online house
hunters watch videos to learn about a specific community” -
Stephen Schweickart, April 11, 2014 >
http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-
5-real-estate-video-types/

Classic Q & A
Classic Question & Answer – This is one of the easiest videos (but
probably the most daunting) for real estate agents … think about
those questions that you get asked about ALL THE TIME.
Now answer them.
On video.

Vendor Tips
Vendor tips – Get your favorite loan officer in front of the camera
to explain mortgage terms, the process and what’s happening in
the market. This can be done with anyone involved in the process
that will talk to you on camera for a minute or two.
 Mortgage Rep
 Insurance Rep
 Title/Conveyancing Folks
 Home Inspector
 Stager
Financial Planner
Appraiser

Market Stats
Market statistics – Answer that famous question, “how is the
market”? Get local and you can attack an area a week with
statistics and analysis from your MLS reports.

Testimonials
Testimonials – A video testimonial is a powerful public
endorsement of your work – these videos are your best marketing
pieces.

Profile/About Me
Profile – If you have somehow managed to keep your face out of all
the other videos so far, this is the one to showcase you and how
you work.

Listing Video
Listing tour – according to Inman News, 70% of homebuyers watch
your listing videos.
“Proper staging and quality photography help showcase the
property to potential buyers. Use props like a stack of fresh towels
by the pool or a glass of wine with a cheese board in the kitchen to
tell the story of what it is like to live in the home, and add mapping
and point out features that make this home unique. Using video
builds excitement and anticipation because it engages through sight
and sound. When animated graphics or moving images are
combined with the human voice, our brains retain it much longer
than text.” - See more at: http://www.inman.com/next/best-bang-for-
your-buck-youtubes-top-5-real-estate-video-types/#
sthash.ZLHruw7o.dpuf

Content Ideas
1. Seller Two Questions
2. Community videos with a twist
3. Classic Q & A
4. Vendor Tips
5. Market Stats
6. Testimonials
7. Agent Profiles
8. Lots of Listing Video ideas – all
of which TELL A STORY

Posting for SEO and Sharing

Best Practices when Posting
1. Video titles are important – use keywords, but don’t pack.
Keep these informative and interesting.
2. Keep your description SHORT (1 or 2 sentences) and end with
a URL to your website. You can fit about 22 words in the
description before you will be truncated by search engines.
3. If you want to be your own “related content” – use the same 3
tags on every video. You can even set this up as a default for
every time you upload a video. Consider using the tag “video”
since YouTube videos show up in Google search.

Best Practices when Posting
4. Include YouTube annotations – these make great call to actions
and are track-able with Google Analytics
5. Sharing is caring. Views matter. So does “Time Watched” which
YouTube will keep track of for you.
6. Other YouTube factors that will help your search engine
optimization: Comments and Likes, Embeds, # of Subscribers,
being added to Favorites and Playlists and Inbound Links

Set Default Tags

Adding Annotations
Go to the
Creator Studio
to add
annotations,
Video Manager,
Annotations tab
Think calls to
action!

Sharing the Link
You also have the option to share the link. Click on any one of the
icons OR just copy the link and paste it where you want to share ...
You can even start your video at a certain time.

Embed Code
Go to the video you
want to share …
Click on Share
Click on Embed
Copy this code >>>>>>
Paste

Best Practices
1. Don’t pack your titles with keywords
2. Use default tags
3. Keep your description short and end with
your website URL
4. Don’t wait for people to find your video –
share it everywhere
5. Embed on your website so they play on
page

3 … 2 … 1 …
Why video matters
Equipment, shooting and editing
Setting up your channel
More than a house tour …
Posting for SEO and sharing
Whether you decide
to DIY your video or
hire a company to do
these for you – it’s
important to know
this stuff >>>

Thank You!
Thanks so much for hanging out
with us today. We hoped you
learned a few things that will
make a positive impact on your
business in 2015.
Get the slides here:
www.stefaniehahn.net
Chris Beadling
cbeadling@gmail.com
@chrisbeadling
Stefanie Hahn
stefanie@stefaniehahn.com
@sahahn

Slaying the YouTube Beast - Realtors Triple Play 2014

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