How can Turkcell position for the 21st century? Can it afford to take a leadership role in introducing 3g, the third Generation of mobile phone systems?, How can Turkcell reduce its economic risk if the Turkish lira remains unstable?, What are the strengths and weaknesses of Turkcell?, What are the available threats and opportunities for Turkcell?, What type of marketing campaigns should Turkcell engage in to increase the average monthly minutes used by its subscribers? What type of market segmentation should it try? How can the Turkish mobile phone user be encouraged to spend more time on the mobile phone? Would educational campaigns be helpful?,
Turkcell is a telecommunication company in Turkey. This project has been prepared for the strategic management course of the Business Administration department at Gebze Technichal University by Doğukan Taştan and Furkan Topbaşoğlu.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Turkcell is a telecommunication company in Turkey. This project has been prepared for the strategic management course of the Business Administration department at Gebze Technichal University by Doğukan Taştan and Furkan Topbaşoğlu.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Cartesian considers the future of mobile wholesale charging: What alternatives exist to traditional usage-based models? Could capacity-based charging improve return on network investment?
Cartesian assesses the current state of identity management, and outlines the opportunity for trusted service providers such as MNOs, financial institutions and governments to act as “digital identity authorities”.
In "M2M Analytics: A New Wave of Innovation", Cartesian explores the future of analytics driven M2M including the drivers of growth, the potential ecosystem that may address the market and the significance for MNOs.
In this white paper, Cartesian analyses the key elements of today’s TV consumption model to explore the implications of Apple TV for the telecoms and TV industries.
With the rise of digital communications, mail volumes have declined and many postal operators have sought to diversify revenues into new growth markets. In both developed and developing countries a significant opportunity exists for them to offer telecom services. Postal operators will find that not only can they exploit their existing assets to help ensure success in telecom ventures, but that in many instances there are benefits to the core business too.
In this whitepaper, Cartesian investigates the spectrum of opportunities available for postal operators looking to develop or expand their telecom services, and highlights recent examples where postal operators have found success.
In this paper, Cartesian gives an overview of the ongoing barriers to cloud computing adoption and ways in which vendors are trying to addressing them.
We divide the paper into 5 sections:
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With subsidy pressures on MNOs becoming unbearable, Cartesian believes players in this space should carefully evaluate alternative device leasing and financing options.
Cartesian reviews recent operator activity in over-the-top communications. What opportunities exist in fixed and mobile? Which strategies should be considered?
With over 77 million Asian-born people living abroad, Cartesian considers the opportunity for Asian MVNOs and Service Providers to serve these overseas communities.
Cartesian explores the future of customer data monetization for mobile operators, from advertising, to sophisticated customer engagement and adjacent revenue growth.
This Cartesian Insight examines how operators are leveraging subscriber data for new revenue streams, cost savings and customer experience enhancement.
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This presentation analyzes AT&T and its strategies since the early days of the telephone, passing by the divestiture of 1984, and ending in Michael Armstong's days. a SWOT analysis is performed in each of these milestones.
GP Bullhound Research Turkish Internet Report April 2013Melih ÖZCANLI
GP Bullhound Research Turkish Internet Report April 2013
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This report, together with additional information available online, summarizes our 2011 sustainability and corporate responsibility (CR) performance. For us, sustainability is about the ‘‘triple bottom line” – long-term social equity, economic prosperity and environmental performance
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Ericsson has published its 21st Sustainability and Corporate Responsibility report summarizing our performance during 2013. We’ve strengthened our approach to responsible business within human rights and sales compliance, responsible sourcing, and anti-corruption. We’re offering more energy efficient solutions, as well as meeting and exceeding our own internal energy-saving targets. Some of our key milestones in our Technology for Good programs include an extended reach in providing access to communication for all, including refugees and students in remote areas.
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Lean system in services industry presentation ahmed adelAhmed Adel
Lean Systems is described as a managerial philosophy which enhances the value perceived by the customers, by adding product and/or service features and by continuously removing non value added activities (i.e. wastes), which are concealed in any kind of process.
To reduce waste, the lean manufacturing is capitalizing on various tools at its disposal including regular process review.
In particular the five Lean principles proposed , these 5 principles are Define Value, Value stream, Flow, Pull and perfection.
Lean systems in services industry miba-ahmed m adelAhmed Adel
Lean Systems is described as a managerial philosophy which enhances the value perceived by the customers, by adding product and/or service features and by continuously removing non value added activities (i.e. wastes), which are concealed in any kind of process.
To reduce waste, the lean manufacturing is capitalizing on various tools at its disposal including regular process review.
In particular the five Lean principles proposed , these 5 principles are Define Value, Value stream, Flow, Pull and perfection.
Human resource management (HRM, or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws.
عند نهاية الفترة الانتقالية صدر في 16 يناير من 1956 إعلان دستوري مبشرا بدستور جديد، إلا أن العمل ظل مستمرا بالإعلان الدستوري الصادر في 1953 حتى أجري استفتاء في 23 يونيو 1956 كانت نتيجته بدء العمل بدستور 1956.
Power of Negotiation (Negotiation Power)Ahmed Adel
Negotiator believes that he has less power than the other party which would be used against him as an advantage and accordingly seeks power to offset that advantage.
Negotiator believes he needs more power than the other party to increase the probability of securing the desired output.
Presentation about E-busines fraud, drivers, Major attacks, Security consideration, Security Scenarios, how to defend and e-learning website business case. By: Ahme Adel, Ahmed ElMasry, Haytham Nadim
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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15. Subscribers may change their mobile operators because of more appropriate services or prices may be provided by other mobile operatorsWhat type of marketing campaigns should Turkcell engage in to increase the average monthly minutes used by its subscribers? What type of market segmentation should it try? How can the Turkish mobile phone user be encouraged to spend more time on the mobile phone? Would educational campaigns be helpful?<br />Turkcell has worked continuously to bring the innovations in the mobile communications world to Turkey. Since their inception, we have helped the lives of our subscribers with time saving solutions and by providing products and services that ease and enrich their lives.<br />We are currently undergoing a comprehensive transformation that has been brought about by their new customer approach. Turkcell goal is to become the strongest brand in Turkey. As Turkey’s leading mobile operator, they help their customers make the most of their lives. In 2010, they tailored our communications strategy to the concept of “Get more out of life with Turkcell”. The “Get more out of life with Turkcell” concept is reinforced by our value offers: more superior technologies, more advantages, outstanding and extensive service quality, and<br />being a leader in social responsibility. With a renewed vision, they lend our power to their customers by enabling them to be more connected to life with simple communications solutions ready at their fingertips.<br />In 2011, they have evaluated the current brand architecture, naming strategy and brand expression in order to create a more powerful Turkcell brand. All sub-brands will be renewed to support one Turkcell brand. The aim is to increase the brand equity of all of products. Turkcell group companies’ branding principles will also be reviewed in order to a build clearer link with Turkcell and to create more powerful, unified Turkcell brand.<br />Turkcell brand communications will be coordinated in a more harmonic and synergetic way to strengthen the power in communications and to deliver more consistent messages through all media. In order to ensure that each of our messages effectively reach its targeted customer segment, they advertise extensively through traditional and alternative media such as television, outdoor events, cinema, radio, digital and social media and print. The new aim is to communicate “360°” with their customers. In 2011, the goal is to have the highest level of brand awareness among our competitors, as done in 2010.<br />More over and in its way to take a new path in marketing campaigns, Turkcell has used the internet social networking sites to make a new campaign, considering that traditional online banners are becoming less effective every year. The challenge then for marketers is to figure out how they can effectively communicate with their target audience, when their target audience is doing everything possible to avoid them. Turkcell took this challenge head on.<br />Turkcell’s marketing team needed to develop a marketing strategy to promote their new smart phones bundled with mobile internet too, you guessed it, ‘heavy internet users’. Turkcell hired advertising agency from Istanbul, to develop a real time Twitter based competition. This competition featured a mini site with the smart phone, which was packed in gift boxes and covered with post-its. Contestants had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell.<br />The final challenge was to get a celebrity to retweet the message, winning the successful Twitter user a phone.<br />The campaign was live for three hours a day over seven days and generated 56,734 tweets.<br />Turkcell got many things right in this campaign. First, they correctly identified that their target audience are very active in social media, especially Twitter. They also realised that in order to reach this particular audience in Twitter, they would need to come up with something more creative than just setting up a new Twitter account and send out tweets with hashtags. Turkcell made it easy for users to take part in the campaign by using Twitter connect. This allowed users to log in to the campaign mini site with one click.<br />Not only had these heavy Internet users to read actual advertising messages to take part in the competition, they had to voluntarily retweet these messages to their friends. Turkcell not only reached their target audience of heavy internet users, they turned them into unsuspecting advertisers.<br />Turkcell has segmented tariffs plans that target specific subscriber groups. In the postpaid segment, pay as you go tariffs offer on-net (Turkcell subscriber to Turkcell subscriber) usage advantages. The packages include minutes for on-net and fixed line calls, intra-company calls or all national directions. Packages are widely preferred by our customers. In the prepaid segment, the main tariffs offering advantageous prices that are based on a refill amount are ‘Super Tariff’ and ‘Youth Tariff’. In addition, we provide fee-based optional minute packages/TRY cards for calls to OMO, PSTN and for calls within a specific time period, such as weekends and nights.<br />Turkcell has also have an all inclusive package (Gold+), which provides higher comfort and satisfaction specifically for high payers. Offering yearly-discounted and fixed-priced versions of our postpaid premium price plans to retain the current premium customer base and to induce mass customers to pay more for increased benefits. In addition, they also have loyalty subscriber programs. <br />Through Turkcell consumer approach, customers have been grouped by segments after taking into consideration their occupation and, with regards to the youth segment, their age.<br />Youth segment management, including the loyalty program, ensures customer retention by<br />presenting campaigns and advantages that fit youngsters’ trends of life. This aims to reinforce Turkcell brand recognition as a young, dynamic, popular, intimate brand.<br />In addition to the youth segment, they shall focus on “new segments” (such as farmers and housewives) with differentiated GSM and non-GSM offers, as well as campaigns and co-branded activities with selected companies from other sectors to create added values to targeted segments. All loyalty schemes are designed in line with the targeted segments’ lifestyles, needs, priorities, and expectations since new segments aim to increase to loyalty of current Turkcell customers as well as attract new customers.<br />Turkcell can encourage can encourage the Turkish mobile users through loyality programs like:<br />Turkcell Platinum, a premium loyalty & customer experience management program which offers special GSM, and non-GSM/3rd party advantages to individual customers in order to ensure behavioral and emotional brand loyalty, via a seamless series of positive brand experience in all customer touch points.<br />For postpaid business, periodical free minute programs (campaigns) with which the customers<br />gain different amounts of free usage based on their Turkcell tenure.<br />For prepaid business, offering prepaid customers monthly fee based packages that includes SMS and voice advantages. <br />Promoting such packages to increase retention of the prepaid subscribers and the revenue<br />generated from them.<br />As Turkcell businesses includes, a provider of educational services over the Internet and television, Global, a telemarketing company, Turktell, a marketing company, Inteltek, a gaming company, and Libero, a betting company.<br />Turkcell's main educational project, quot;
Contemporary Girls of Contemporary Turkeyquot;
, which started in 2000, grants scholarships to 5,000 young women in less developed parts of the country. The project received international recognition in June 2001, when it won the UK quot;
Institute of Public Relations Excellence Awardquot;
and the quot;
Crystal Obelisk Awardquot;
from the Foundation of Women Executives in Public Relations in New York in 2002.<br />Moreover Turkcell can target the segment of students in high school and universities; through a community tarrif that will post their revenues in through this market segment.<br />