This PPT consist of the rise and downfall of NOKIA

2. • Founded by FREDRIK IDESTEM on 12th May
1865 in Finland as a PAPER, RUBBER AND CABLE
INDUSTRY.
• IN YEAR 1967, NOKIA Founded its
ELECTRONIC SECTION.
• IN LATE 1970’s, Nokia Involved Into
Telecommunication Industry, by Acquiring a
telephonic company “MOBIRA”.

3.  Created their 1st car phone in 1982
and named it as Nokia Mobira
Senetor.
In 1984 created, their 1st transportable
phone
Nokia Mobira Talkman.
 In 1987, they created
Nokia Mobira Cityman.

4.  IN 1992, with help of their Nokia 1011
handset, they started spreading into the
market of US & Europe.
 In 1994, launched their 2100 series(1st
feature phones). Gave them an iconic growth
in foreign and Asian market.
• Between 1996 to 2001, Nokia’s turnover
increased from £6.5 billion to £31 billion.
“In Year 2001 Nokia became the No. 1
telephonic company by capturing 25% of market
share .”

5.  Apple redefined smart phones with touch screen and
Blackberry with email. Android proved that software matters
more than hardware.
 Nokia was slow to respond to these trends.
 In India, local brands stole the lead on dual SIMs, low-end
Qwerty and long-battery-life phones.
 In a nutshell, that's how Nokia, which enjoyed a 60% market
share in India, ended 7-9% as per IDC Asia Pacific Mobile
Tracker in Q4 2012.

6.  In 2008, brands like Samsung, HTC, and Sony found
roots to extend their market.
 Samsung's Android phones are user friendly and
budget friendly too.
 When every manufacturer is busy in making
touchscreen mobiles, Nokia felt that touch wouldn't
have a scope in the near future but customers
overwrote their expectations.
 Nokia's entrance into Windows platform is quite late
 Finally Nokia gave up for a 7.1 billion to Microsoft.

7. • In 2012, Nokia shut down it's production and
research sites in Finland, Germany and Canada.
• By the end of 2013, 24,500 employees were laid off.
• Company’s inability to foresee the rapid changes in
mobile industry were on of their problems.

8.  Nokia launched its Symbian 60 series in year 2002 which initially
had a good market response.
 The introduction of Apple iOS in 2007 and Android in 2008, the OS
race was completely taken over by the two giants.
 The reasons for collapse of Symbian OS is lack of applications and
UI (User Interface).
 After facing competition from iOS and Android, Nokia
continuously tried to improve their Symbian OS but was not
creating something unique.

9.  The company made the biggest mistake to take a leap
of faith in Windows in 2011. At that point of time,
the company already was in declining condition and
trusting Windows which was new in the field to
regain its status was the biggest mistake the company
made.
 All these phones which the company launched were
comparable to other competitor devices but OS was
the problem which lead to ultimate collapse of
company.

10. LUMIA535 LUMIA830
LUMIA1520

11.  Stiff competition from Samsung and Apple.
 Lack of focus on innovation was the second
big reason of collapse.
 Nokia seemed to be lagging in the race.
Where Samsung from nowhere entered the
race and focused on innovation as its core
competence to gain the market share, Nokia
was very late to realize this fact.

12.  Nokia not only failed to realize competition from
Apple, Samsung, Sony, Blackberry in high end smart
phones, they also failed to notice the stiff competition
in the lower segments of phones.
 The company which used to have epic models like
Nokia 1100 suddenly started losing at lower ends too.
 Very lately company realized this thing and launched
their Asha series but by that time they had already
lost the game.

13.  Apple was the first phone to use the strategy of umbrella
branding using iPhone as an umbrella brand and then building
subsequent models each year.
 Samsung was quick in identifying this concept and they
started building their high end phones with Galaxy S series.
 Nokia on the other hand used to have used an umbrella brand
in the N series and recently the Lumia series, but they failed to
create buzz among customers which Apple created.
 The company which is missing the constant innovation has the
high probability of getting punished from the customer.

15.  Bhavish Balsara
 Siddesh Ghadge
 Hrishkesh Bhorde
 Vishwajeet Patil
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