Turkcell is a telecommunication company in Turkey. This project has been prepared for the strategic management course of the Business Administration department at Gebze Technichal University by Doğukan Taştan and Furkan Topbaşoğlu.

1. Doğukan Taştan
Furkan Topbaşoğlu
TURKCELL
GROUP

2. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
History
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 2
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
-Turkcell was founded in 1994 by Mehmet Emin Karamehmet, within the structure of
Çukurova Holding, the biggest company of the period.
-Turkcell is the first Gsm operator in Turkey.
-On April 27, 1998, having signed a 25-year GSM license agreement with the
Ministry of Transport

3. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
History
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 3
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell has become the first Turkish company to be listed
on the New York Stock Exchange since it put its shares up
for sale on the Istanbul Stock Exchange on July 11, 2000.
Turkcell continued its development by increasing the
variety and quality of its services based on mobile voice
and data communication, and accordingly the number of
customers.

4. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
History
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 4
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
KKTCell, a 100% Turkcell subsidiary, was put into service
in 1999 and operates within the framework of a revenue
sharing agreement with the Turkish Republic of Northern
Cyprus Telecommunication Department.
Lifecell company, 100% of which Turkcell owns in Ukraine,
started to provide mobile communication services in
February 2005.

5. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
History
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 5
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
As of December 2014, it has covered 99.81% of
Turkey's population in 2G/EDGE technology and
91.21% of the population in 3G technology.
Turkcell became one of the first operators in the
world to use HSPA+ technology. As one of the first
operators to implement HSPA+ technology in its
network, it has implemented two more new HSPA+
technologies in parallel with the increase in data
usage.

6. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Current State
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 6
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
 Turkcell has 36.8 million subscribers as of June 2019,
according to data.
 It has increased its income by 23.5% in the last 1 year.
 Targets ~18% growth next year.
 It has 23Mn users on digital channels.
 As of 2006, it provides international roaming services
with 491 operators in 185 countries and GPRS
international roaming services with 240 operators in 90
countries.
 It participates in mobile operations in growing markets
such as Azerbaijan, Kazakhstan, Moldova and Georgia,
which it owns 41.45% of.

7. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Current State
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 7
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

8. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Product Range
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 8
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

9. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Product Range
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation | 9
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

10. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Current State
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
10
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
TV+ -> You can watch various television channels and movies such as Netflix
Fizy -> You can listen the music and podcasts such as Spotify
Dergilik -> You can read magazines and newspapers
Yaani -> You can search information in the Internet such as Google
Lifebox -> You can store data such as Google Drive
Bip -> You can talk chat friends such as Whatsapp
Superonline -> You can surf on the Internet with modem
Kaan Terzioglu who was Turkcell old CEO with me

11. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Current State
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
11
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Vision
Superior digital services for a better future
Mission
With our continuously developed competencies and strong ecosystem, in Turkey and in
the world adding value to our customers' digitalization journeys and enriching their lives

12. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Board of Directors
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
12
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Bülent Aksu CChairman of the Board
Figen Kılıç Member
Hüseyin Aydın Member
Tahsin Yazar Member
Şenol Kazancı Member
Julian Horn-Smith Member
Afif Demirkıran Member
Nail Olpak Member
Hüseyin Arslan Member

13. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Senior Management
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
13
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Murat Erkan General Manager
Osman Yılmaz Assistant General Manager of Finance
Serhat Demir Deputy General Manager for Law and Regulation
Kadri Özdal Assistant General Manager Responsible for Retail Sales
Ceyhun Özata Corporate and Home Sales Assistant General Manager
Fatih Alper Ergenekon Assistant General Manager of Marketing
Ataç Tansuğ Executive Vice President of Digital Services and Solutions
Serkan Öztürk Deputy General Manager Responsible for Information and Communacation Technologies
Gediz Sezgin Deputy General Manager for Network Technologies
Ali Türk Deputy General Manager for Supply Chain Management
Akif Konar Deputy General Manager for Strategy
Ali Rıza Esmen Deputy General Manager of Human Resources

14. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Share Holders
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
14
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkish Wealth Fund has %26 share of Turkcell. Hence Turkish government appoints
five members of the nine members on the Turkcell board of directors.

15. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
External Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
15
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Economic Environment:
 Increasing need for communication with the COVID-19 pandemic
 The depreciation of the Turkish lira causing inflation
 Investment of new technologies (5G, IOT, Big Data, Artifical Intelligence)
TAXES AND FEE PAYMENTS REPRESENTED APPROXIMATELY 29%
OF TURKEY TELECOM MARKET REVENUE

16. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
External Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
16
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Social-Economic Environment:
 Increasing of the Turkey’s population (migration)
 Increasing young population in Turkey.
 The prevalence of online shopping
 The prevalence of cloud applications
 Changing customers habits(Turkcell’s Application)

17. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Task Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
17
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Customers:
 Since Turkey is a low purchasing power country, customers give
importance to price policies
 When customers buy a new phone, they want to buy it in installments in
addition to their line bills.
 Turkey has a young population, so phone sales and internet usage are high.

18. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Task Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
18
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Political and Legal Structure:
 Imbalance in the Turkish economy
 Foreign investor leaving the country
 Instability in the country
 High tax rates
 Efforts to save energy and protect nature come to the fore and legal regulations and economic sanctions
come to the fore

19. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
19
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

20. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
20
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

21. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
21
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

22. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
22
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

23. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
External Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
23
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
International Ragulations:
 International operator agreements
 Political Encounters(Ukrain-Turkey)
 Political Disagreements

24. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
External Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
24
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Technological Factors:
 The rise of K band and RF communication technologies
 The proliferation of mobile devices
 Globalization of the world

25. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
External Environment Scanning
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
25
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

26. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Competitors
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
26
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
 A foreign global company
 Common in many parts of the world
 Strong infrastructure support
 Successful advertising strategies
 Customer service quality

27. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Competitors
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
27
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
 A Local company
 Affordable pricing policies
 Various collaborations(BimCell, PttCell, PoCell, TeknosaCell)
 Successful advertising strategies
 Low shooting quality

28. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Competitors
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
28
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

29. 1.9% 1.8%
1.7%
Q2 20
Turkcell Group
Competitors
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
29
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile

30. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
30
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Competitors

31. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
31
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment
Turkcell Common Values:

32. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
32
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment
Turkcell Common Values:

33. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
33
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment

34. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
34
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment
 Turkcell Technology has been established in 2007 with the focus of R&D and
innovation in Information and Communication Technologies.
 Foundation of Turkcell Technology is based on 10+ years experience of
Turkcell.
 Today Turkcell Technology provides services and solutions to 100+ million
customers in many countries.
 With 1000+ researchers, Turkcell Technology is one of the largest R&D
centers among ICT based companies in Turkey.
UNIVERSITY COLLABORATION
INTERNATIONAL COLLABORATIVE RESEARCH
COLLABORATION WITH OUR BUSINESS PARTNERS
 Fastest fiber internet in Turkey
 First and only TowerCo of Turkey
 Largest White Space Capacity in Turkey (Datacenters)
 Turkey’s Leading TechfinCompany (Paycell)
Research and Development:

35. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
35
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment
Research and Development:

36. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
36
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment
With the slogan "Connect to Turkcell to life", he emphasizes that
the shooting quality of his company is high.
Turkcell emphasizes that the company is young and dynamic with
its unique Selocan character.
MARKETİNG

37. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
37
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Social Responsibilities
Turkcell Foundation -> One out of every five Turkcell employees Turkcell volunteer
Zekâ Gücü Project -> It aims to introduce students to technology and develop their skills.
Engel Tanımayanlar Project -> It contribute to the inclusion of people with disabilities in all
areas of social life and offer life-enhancing solutions.
Türk Sporu Project -> It gives support for the development of culture, arts and sports in
Turkey and for being praised in the international arena.
Geleceği Yazanlar Project -> It gives free certified software training.

38. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
38
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Social Responsibilities

39. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
39
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Human Resources
-Rewarding for achievements
-Gives gifts to employees over 5 years and provides loyalty
-Flexible Working Support
-Health & Life Insurance
-It provides various trainings and mentoring support and supports the personal development of the employees.

40. 1.0
2.5
Turkcell Group
Human Resources

41. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
41
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Financial Informations

42. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
42
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Internal Environment

43. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
43
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Liquidity Ratios

44. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
44
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Profitability Ratios

45. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
45
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Debt to Equity Ratios

46. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
46
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

47. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
47
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

48. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
48
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

49. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
49
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

50. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
50
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

51. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
51
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

52. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
52
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group

53. 1.9% 1.8%
1.7%
Q2 20
11.7
Postpaid Prepaid
QoQ
Net Add 501K↑ 28K↑ 40K↑
1.8
0.7
62K
1.0
fiber
cable
xDSL
2.5
ARPU
TL
68.9
74.3 76.6
46.0
49.9
52.3
13.7% YoY 11.2% YoY
Q2 20 Q1 21 Q2 21
Mobile Blended (excl.M2M)
Investor Presentation |
53
Q2 20 Q1 21 Q2 21
Fiber Residential
Fixed broadband IPTV
fiber xDSL Total
9K↑ 40K↑ 617K↑
CHURN
MONTHLY AVG.
Q1 21 Q2 21
Mobile
Turkcell Group
Turkcell Swot Analysis Project has been prepared for the strategic management course of the GTU Management
Department by Doğukan Taştan and Furkan Topbaşoğlu.