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Saffire events presentation Adams County Fair

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Saffire events presentation Adams County Fair

  1. 1. PARTNERING WITH SAFFIRE EVENTS Adams County Fair
  2. 2. LEADERSHIP Kendra Aaron Jeremy Wright Pederson Emerson President Technical Creative Director DirectorExperience: Experience: Experience:Began building Leads a team A classically-websites in 1995 of highly skilled trained artist withfor Fortune 1000 programmers 14 years ofcompany Finds the online designStarted her own perfect experiencecompany in 1998 technology for Oversees theHelps events the job process ofhave a great A different bringing youronline presence. breed of techie brand to life – speaks online English! In touch with client needs and
  3. 3. THE TEAMChris Lugar Cassie Daniel BunnSenior Roberts SoftwareSoftware Manager, Sale EngineerEngineer s & PartnershipJessica Chris Howard JonathanBybee- Front End HopeDziedzic Developer SoftwareSenior AccountManager EngineerAdam Dispenza RebekahQA Specialist Hardage Marketing Manager
  4. 4. HISTORY
  5. 5. SAFFIRE EVENTS
  6. 6. SAFFIRE ASSOCIATIONS
  7. 7. THE GUY
  8. 8. THE GUY VS. SAFFIREThe Guy Saffire Events• Local business • Focuses solely on making• Loves your rodeo events more successful• Has a connection to people • Has a proven track record involved in your rodeo with lots of events • Is all-inclusive – gives you everything you need to be successful • Provides ongoing support – webinars, online help, articles, etc. • Provides community of idea sharing with other events • Takes your website ―the guy‖ built to the next level
  9. 9. RODEO AUSTIN
  10. 10. COLORADO STATE FAIR
  11. 11. AMERICAN ROYAL
  12. 12. BLACK HILLS STOCK SHOW
  13. 13. PROMOTING FAIRS WITH IAFE
  14. 14. AWARDS
  15. 15. INTERNET WINS POPULARITY CONTEST The amount of time people spend overall on the Internet has increased 121% over the past five years. In 2010, for the first time ever, Internet usage surpassed television usage. Are we following this trend? Do we think our customers are?Source: http://bits.blogs.nytimes.com
  16. 16. RODEO HOUSTON STATISTICS―How did you hear about the event?‖Newspaper – 2%Rodeo Advertising – 4%Radio – 9%TV – 10%Website – 46%
  17. 17. WELL-ORGANIZED HOMEPAGE
  18. 18. INTERACTIVE EVENT SCHEDULE
  19. 19. A DETAIL PAGE FOR EVERY EVENT
  20. 20. THE VALUE OF A FANeMarketer has reported that over 50% ofTwitter followers are more likely to purchasefrom brands they followCoca-Cola has reported that Facebook fansare 2 times as likely to consume & 10 timesmore likely to purchase than non-fans
  21. 21. ADDED VALUE FOR SPONSORS
  22. 22. VALUE OF ECOMMERCE
  23. 23. VALUE OF ECOMMERCE
  24. 24. MANAGE YOUR CONTENT To be the most successful and to maintain your sanity, you must be able tomarket your event on your website in real time.
  25. 25. MANAGE YOUR CONTENT
  26. 26. MANAGE HOMEPAGE FEATURES
  27. 27. MANAGE NAVIGATION
  28. 28. CREATE UNLIMITED PAGES
  29. 29. CREATE UNLIMITED ONLINE FORMS
  30. 30. THE IMPORTANCE OF MOBILE
  31. 31. MOBILE OVERTAKES DESKTOP IN 2014 Source: Morgan Stanley Research
  32. 32. MOBILE SITE –INCLUDED WITH SAFFIRE!
  33. 33. MOBILE CONTENT MANAGEMENT— INCLUDED WITH SAFFIRE
  34. 34. TABLET SITE – INCLUDED WITH SAFFIRE!
  35. 35. WHY SWITCH TO SAFFIREIncreased revenue – when peopleclick, they engage, and when theyengage, they buy.Stretched marketing dollars – Socialnetworking integrated throughout makes iteasy for customers to tell all their friendsabout our fair (those friends tell morefriends, etc.).Increased efficiency – We manage ourown content and online registration formswithout data entry
  36. 36. NEWEST SAFFIRE FEATURESSaffire Events surveys customers twice ayear to gather ideas for new features• New homepage layouts• Even better interactive event schedule• Even better page preview and editing functionality• Built-in image cropping tool
  37. 37. A QUOTE FROM RODEO AUSTIN
  38. 38. A QUOTE FROM AMERICAN ROYAL
  39. 39. SHOULDN’T WE BE A SAFFIRE EVENT?

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