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TrustIndicators:
CriticallyEvaluatingtheNews
Santa Clara University Library
Image courtesy of Flickr user DeShaun Craddock
Objectives
• Discuss quality of the news media
• Identify “Trust Indicators” to evaluate
news and other media
• Analyze media sources
• Critically evaluate the quality of
sources
Image courtesy of Flickr user Timothy Neesam
Warm Up
Pair up with someone near you
• Where do you really get your news from?
• What do you look for to know if a news source is trustworthy?
Image courtesy of Flickr user Dave Crosby
• Launched in 2014
• Project of the SCU
Markkula Center, led
by Sally Lehrman
• Partner with news
companies and search
engines/social media
companies
• Developed “trust
indicators” based on
interviews with real
people
Trust Indicators
• Best Practices
• Author/Reporter Expertise
• Type of Work
• Citations and References
• Methods
• Locally Sources
• Diverse Voices
• Actionable Feedback
Best Practices
• What are the news
outlet’s standards?
• Who funds it?
• Is there a mission
statement?
• Is there any information
about commitments to
ethics, diverse voices,
accuracy, making
corrections and other
standards?
Author/Reporter
Expertise
• Who wrote this?
• Can you find any
relevant details or
information about the
journalist, their
expertise, credentials,
other stories they have
worked on?
Type of Work
• What is this?
• Are there any labels to
distinguish opinion,
analysis and advertiser
(or sponsored) content
from news reports?
Citations and
References
• What are the sources?
• For investigative or in-
depth stories, is there
access to the sources
behind the facts and
assertions?
Methods
• How was this story built?
• Also, for in-depth
stories, is there
information about why
reporters chose to
pursue a story and how
they went about the
process?
Locally Sourced
• Do you know when the
story has local origin or
expertise?
• Was the reporting done
on the scene, with deep
knowledge about the
local situation or
community?
Diverse Voices
• What are the
newsroom’s efforts and
commitment to bringing
in diverse perspectives?
• Do you see certain
voices, ethnicities, or
political persuasions
missing?
Actionable Feedback
• Can readers participate?
• Provide feedback that
might alter or expand a
story?
• Is the newsroom making
efforts to engage the
public’s help in setting
coverage priorities,
contributing to the
reporting process,
ensuring accuracy?
• Is contact information
provided?
Group Exercise
• Identify a source for news
• As a group, select one article to use
• Complete the worksheet for each of the trust indicators
• Report back
Debrief
• How many Trust Indicators were you able to find?
• What indicator was the hardest to find/not found at all?
• How might you apply this exercise to your everyday news
consumption?

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Trust Project: Critically Evaluating the News

  • 1. TrustIndicators: CriticallyEvaluatingtheNews Santa Clara University Library Image courtesy of Flickr user DeShaun Craddock
  • 2. Objectives • Discuss quality of the news media • Identify “Trust Indicators” to evaluate news and other media • Analyze media sources • Critically evaluate the quality of sources Image courtesy of Flickr user Timothy Neesam
  • 3. Warm Up Pair up with someone near you • Where do you really get your news from? • What do you look for to know if a news source is trustworthy? Image courtesy of Flickr user Dave Crosby
  • 4. • Launched in 2014 • Project of the SCU Markkula Center, led by Sally Lehrman • Partner with news companies and search engines/social media companies • Developed “trust indicators” based on interviews with real people
  • 5. Trust Indicators • Best Practices • Author/Reporter Expertise • Type of Work • Citations and References • Methods • Locally Sources • Diverse Voices • Actionable Feedback
  • 6. Best Practices • What are the news outlet’s standards? • Who funds it? • Is there a mission statement? • Is there any information about commitments to ethics, diverse voices, accuracy, making corrections and other standards?
  • 7. Author/Reporter Expertise • Who wrote this? • Can you find any relevant details or information about the journalist, their expertise, credentials, other stories they have worked on?
  • 8. Type of Work • What is this? • Are there any labels to distinguish opinion, analysis and advertiser (or sponsored) content from news reports?
  • 9. Citations and References • What are the sources? • For investigative or in- depth stories, is there access to the sources behind the facts and assertions?
  • 10. Methods • How was this story built? • Also, for in-depth stories, is there information about why reporters chose to pursue a story and how they went about the process?
  • 11. Locally Sourced • Do you know when the story has local origin or expertise? • Was the reporting done on the scene, with deep knowledge about the local situation or community?
  • 12. Diverse Voices • What are the newsroom’s efforts and commitment to bringing in diverse perspectives? • Do you see certain voices, ethnicities, or political persuasions missing?
  • 13. Actionable Feedback • Can readers participate? • Provide feedback that might alter or expand a story? • Is the newsroom making efforts to engage the public’s help in setting coverage priorities, contributing to the reporting process, ensuring accuracy? • Is contact information provided?
  • 14. Group Exercise • Identify a source for news • As a group, select one article to use • Complete the worksheet for each of the trust indicators • Report back
  • 15. Debrief • How many Trust Indicators were you able to find? • What indicator was the hardest to find/not found at all? • How might you apply this exercise to your everyday news consumption?

Editor's Notes

  1. Source: https://www.washingtonpost.com/policies-and-standards/?utm_term=.293b88cc27a6
  2. Source: https://www.vox.com/authors/zeeshan-aleem
  3. Source: https://www.nytimes.com/2018/03/05/opinion/italy-election-populist.html?rref=collection%2Fsectioncollection%2Fopinion&action=click&contentCollection=opinion&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront
  4. Note: I picked this one because it shows hyperlinks (in red) which I a more common way to “cite” with news sources now. Source: https://www.vanityfair.com/news/2018/03/ben-carson-jared-kushner-and-the-new-rules-of-corruption
  5. Source: http://variety.com/2017/biz/features/new-york-times-harvey-weinstein-report-megan-twohey-jodi-kantor-1202637948/
  6. Source: https://www.propublica.org/article/first-responders-in-florida-not-covered-for-ptsd-that-may-change-after-parkland
  7. Source: https://chicago.suntimes.com/chicago-politics/dreamers-activists-call-for-immigration-reform-on-daca-expiration-date/
  8. Source: https://www.sfgate.com/bayarea/articleComments/wild-turkeys-lurking-outside-east-bay-hospital-12729770.php