The year in higher education marketing

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The year in higher education marketing

  1. 1. The Year In Higher Education Marketing: Trends of 2013 The Year In Higher Education Marketing: Trends of 2013 Slide 1
  2. 2. The Year In Higher Education Marketing: Trends of 2013 Overview Content continues to be king 2) Social Media’s dizzying evolution 3) Brand management with mobile-first, engaging websites 4) Innovative lead generation 5) International student recruitment 6) Analytics solutions for improved measurement 1) Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 2
  3. 3. The Year In Higher Education Marketing: Trends of 2013 1. Content continues to be king  Quality content is more important than ever to engage website viewers and increase search engine recognition  We've written about:  establishing a content culture at your school using the 70/20/10 content marketing formula  creating an efficient editorial calendar  increasing your college's visibility by developing valuable content curation from related outside sources. Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 3
  4. 4. The Year In Higher Education Marketing: Trends of 2013 1. Content continues to be king  An effective content sharing strategy:  makes your blog the anchor of your content marketing  Special events, such as a graduation ceremony, can be good occasions to base new content around  Promotional video content is only going to grow in importance going into 2014 Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 4
  5. 5. The Year In Higher Education Marketing: Trends of 2013 2. Social media’s dizzying evolution  To truly maximize the impact of great content, strategic promotion is necessary to spread the word throughout the top social media platforms.  Earlier this year, we offered:  time-saving tips to streamline your college’s social media activities  Optimizing your social media strategy means understanding how your efforts will accomplish your institution’s goals Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 5
  6. 6. The Year In Higher Education Marketing: Trends of 2013 2. Social media’s dizzying evolution  Facebook is still the dominant social network and we have written previously about its gradual commercialization, such as:  using the Power Editor to place ads in newsfeeds  generating engagement through your Facebook cover  This year has seen:  Google+ become impossible to ignore  LinkedIn made a splash with its university pages designed to attract prospective students  Instagram, Twitter, Pinterest and Tumblr all made news in student recruitment circles Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 6
  7. 7. The Year In Higher Education Marketing: Trends of 2013 2. Social media’s dizzying evolution  Sharing content through image and micro-video will become even more prominent in 2014  As social media becomes increasingly monetized, schools will have:  to decide whether social advertising is worth the investment, compared to PPC and other campaigns Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 7
  8. 8. The Year In Higher Education Marketing: Trends of 2013 3. Brand management with mobile-first, engaging website  Coming into 2013, responsive web design was the big buzzword  As prospective students are increasingly mobile-only and have little patience for poorly functioning websites:  most colleges and universities are at some stage of making their sites responsive.  When moving to a mobile-first mindset, readability regardless of device and understanding typical user behaviour are key considerations Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 8
  9. 9. The Year In Higher Education Marketing: Trends of 2013 4. Innovative lead generation  Recognizing that today’s students have grown up constantly connected to the internet, innovative colleges and universities are:  integrating gamification into their lead generation activities to make the enrolment process more entertaining   Webcasts, e-newsletters and text messaging are other popular methods of interacting with potential and current students Using a drip marketing system for lead nurturing has had proven results for some schools Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 9
  10. 10. The Year In Higher Education Marketing: Trends of 2013 5. International student recruitment  Leveraging technology, and longer term partnerships and research, the pursuit of the increasingly younger international student is getting more competitive  This year we wrote about:  optimizing your website for international student recruitment  specific strategies for recruitment: China, India and South Korea Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 10
  11. 11. The Year In Higher Education Marketing: Trends of 2013 6. Analytics solutions for improved measurement  Advances in measurement techniques, such as Google Analytics, have created opportunities for improving web functionality based on data-driven results  We have strived to make this admittedly complex process more transparent through blogs on emerging best practices in this field Source: Higher Education Marketing – The year in Higher education marketing: Trends of 2013 Slide 11
  12. 12. The Year In Higher Education Marketing: Trends of 2013 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 12

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