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Trma585 shockman
- 1. TRMA 585 P1:Developing A Professional Online Identity Spring 2012 MELISSA SHOCKMAN
- 2. ONLINE IDENTITIES, PERSONAL BRANDING, SOCIAL MEDIA
- 3. LINKEDIN • LinkedIn isa site in which to meet other professionals • Community groups include relevant conversations • Professionals in the community can view a current Resume on this site • New Study Results: “found that 59 percent of users believe LinkedIn is their most important social networking account” • http://videos.webpronews.com/2011/07/new-study-prov
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- 5. TWITTER #TRMA585 • Theclass discussions and sites located from Twitter offered additional insight and information • Twitter is a tool that I will likely not use right away as I find it is too difficult to wad through all of the crap • I have enjoyed being forced to become more comfortable with this tool • Twitter can be used to connect with organizations • Twitter opens up communication on world issues
- 6. GOOGLE PLUS (G+) •Google Plus is similar to Facebook as it is a place to connect, yet people can be categorized into groups • Some simple groups to follow have been set up • Anyone can start a Hangout to discuss specific topics
- 7. PROFESSIONAL FACEBOOK PAGES •Professional Facebook pages can be tough because of client confidentiality issues • Because Facebook tends to be casual using it for business purposes might not be the best tool • Facebook is great for sharing information • Facebook causes are listed in the Community pages • I will continue to use my Facebook for personal friends in the future, but not clients
- 8. LEARNING FROM MENTALHEALTH PROFESSIONALS & ORGANIZATIONS • With Social Media on the Rise Marketing online is becoming an imperative for new clinicians • Creating a consistent marketing platform and maintaining an online presence forms a reputation • Some debate still exists in just how personal information content should be • For Clients choosing a professional online consistency in branding is ideal • Keeping things Simple is better than not having an online presence at all
- 9. BLOGS: BLOGGER, WORDPRESS, TUMBLR, POSTEROUS • Blogging sites allow Clinicians to subscribe to news feeds which are relevant to their practice • Blogging can increase an online presence, yet should maintain consistency and branding • It is important to Remember in this age of information not to give it all away • Using blogging can increase a client knowledge on a topic, but should not be used in lieu of treatment • When Blogging be careful what issues to take a stand on because clients can read into opinion
- 10. PORTFOLIOS & PROFILES http://about.me/MelissaShockman
- 11. MANAGING YOUR ONLINEIDENTITY • Online management will be required for those of us who end up in private practice • In order to create a positive online presence providing basic information or linking to relevant data can assist clients in finding a clinician • Creating some level of continuity and branding will be helpful in solidifying a professional presence • Posting information which is too personal or which could be viewed as a client solicitation must be monitored and avoided.
- 12. WEBSITES & DOMAINNAMES • http://www.linkedin.com/pub/melissa-shockman/21/b62 • http://www.facebook.com/search/results.php?q=Meliss • https://twitter.com/#!/MelissaShockman • https://plus.google.com/102235501682571581092/about • http://www.slideshare.net/mcshockman • This is a song I wrote and sing with my husband: http://www.indabamusic.com/people/melissashockman
- 13. HAVING AN IMPACT •Networks get Formed in order to create Forums for people to connect with common issues • Social media can have a profound impact as seen with the Joseph Kony video • The capacity to spread information worldwide and therefore work on global issues is now possible • Creating an online presence can assist in seeking employment opportunities • And can assist clients in finding more information to decide if they wish to enlist our services
- 14. GOALS & STRATEGIES •Using Creativity to Make and Maintain an online presence • Video Examples and clips on UTUBE can assist us in creating a professional profile • Linking to relevant Information, Research, or Articles can assist in networking with other professionals and clients • Social media can have a powerful impact on people all over the world and can lead to social change
- 15. SLIDESHARE • SlideShare isa place to hold Power Point Slides • The slides can be shared with selected people • Slideshare offers space for people to store presentations online • The likelihood of someone stealing a presentation is slim based on the sheer number of available files • Some interesting topics have been covered • This might be a learning tool to use with our clients • http://www.slideshare.net/siamenglish/best-pictures-of-th
- 16. FINAL THOUGHTS I havelearned an incredible amount during this class although it was a ton of work for a one credit class. I am so glad I took this class and still wish I had taken it at the end of my schooling rather than the beginning. I feel that I have a better understanding and attitude about the importance of creating a professional online presence. I think that this online business will become far more relevant than having a business card. I guess I am a little old fashioned, but I hope to minimize the time I need to spend monitoring my online presence. So I will be using tools that minimize the time I am stuck in front of my computer. I know there is a lot I can do from my phone too. Maybe my son will help me!