This document discusses developing a professional online identity and presence. It provides guidance on using LinkedIn, managing privacy settings on Google and social media, using blogs and websites to share information, and using tools like Hootsuite to coordinate across multiple online profiles and accounts. The key message is that counselors and other professionals can benefit from an online presence to make connections, share resources, and raise awareness of important issues, but must balance privacy concerns and maintain appropriate boundaries between personal and professional identities online.

1. TRMA 585 P1: DEVELOPING A
PROFESSIONAL ONLINE IDENTITY
SPRING 2012
MARGUERITE GLENN

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
• Valuable website for making and maintaining professional
connections.
• Wide variety of groups to join and be able to join in their
conversations
• My LinkedIn connections include: friends, family, co-workers,
colleagues, and fellow students
• http://www.linkedin.com/pub/marguerite-glenn/46/579/121

4. ONLINE PRIVACY
• Google results are different for everyone and are tailored
to the individual
• Google ads are tailored to the individual by what is in
their Gmai accounts and the subjects of the emails
• One must be very careful with their personal
information online since it can end up in the wrong
hands

5. TWITTER #TRMA585

6. GOOGLE PLUS (G+)
• Created my own:
https://plus.google.com/105831218295851503137/about
• Like that you can pick and choose who you want to
share certain things with
• Am using this as my professional page

7. PROFESSIONAL FACEBOOK PAGES
• At this time I do not think I would personally use a
Professional Facebook page since I use Facebook purely
for social interaction
• Examples of professional Facebook pages I admire are:
• Dr. Julie on Your Beautiful Mindful Life
• Mayo Clinic
• American Association for Marriage and Family Therapy

8. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
• Links to 3 therapists’ sites who will inspire my own site
one day
• http://www.deborahserani.com/
• http://www.willbaum.com/
• http://www.cristinamardirossiantherapy.com/#!
• Great article by Dr. Keely Kolmes on managing Facebook as a
mental health professional
• http://drkkolmes.com/for-clinicians/articles/#facebook

9. BLOGS: BLOGGER, WORDPRESS,
TUMBLR, POSTEROUS
• Having a professional blog could be very helpful in my
future counseling career so that I may post links and
articles to pertinent mental health info
• I could have a link to my professional blog on my
professional website
• Blogger would be my choice to use
• It’s a fine line to dance if one wanted both a personal and
professional blog especially if they were a counselor

10. PORTFOLIOS & PROFILES
https://plus.google.com/105831218295851503137/about

11. MANAGING YOUR ONLINE IDENTITY
Mystery solved of how online
professionals manage so many
different sites and while still
Maintaining an active off-line
Life…HOOTSUITE!
http://hootsuite.com/
Dr. Julie’s helpful bit on how to
use Hootsuite is below
http://www.juliehanks.com/2012/03/01/simplify-your-social-media-life-with-hootsuite/

12. WEBSITES & DOMAIN NAMES
• I have been most curious about building a website since
I one day want to go into private practice and have my
own website
• I did not realize how easy it was to set a website up and
that I could be up and running in less than an hour
• Helpful websites:
• http://www.makeawebsiteguide.com/5/how-to-make-a-we
• http://www.juliehanks.com/2012/01/05/6-reasons-im-obse

13. HAVING AN IMPACT
• KONY 2012: http://t.co/P60PuinC via @youtube”
• The internet is an amazing way to get info to the masses
and bring attention to important issues such as the Kony
video has done BUT one might have to sacrifice their
anonymity in exchange. Is it worth it?

14. GOALS & STRATEGIES
• Strategy is key online
• One doesn’t have to be a member of all online groups or
spend in all your energy and time in just one domain
• Communicate effectively and clearly

15. SLIDESHARE
• Could be a great tool for future use if I ever decide to combine
counseling and teaching or if I am a member of a corporation and
will need to present at a conference
• I got some great ideas from presentations at this site:
http://www.presentationadvisors.com/building-your-personal-brand-w
• Here’s my slideshare link: http://www.slideshare.net/margglenn

16. FINAL THOUGHTS
• Such a rich and eye opening learning experience for me
• Had no idea how important and impactful it can be to
have a well managed and thoughtful online identity and
presence AND it does not take all day to maintain
• I will certainly be using these resources in my
professional career!