DMCVB - Jumpstart Your Social Media
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Go beyond Facebook with these practical and useful social media tips. Learn more about blogging, Twitter, Google+, facebook, Pinterest, and Foursquare
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DMCVB - Jumpstart Your Social Media
- 1. visitdetroit.com WELCOME JUMP START YOUR SOCIAL MEDIA MARKETING: MORE THAN FACEBOOK
- 2. BLOGGING Why Blogging Works Opportunity to share why your business is special Starts a conversation with prospects and customers Trusted place for discreet marketing
- 3. BLOGGING BEST PRACTICES Start with with content that is: relevant, customer focused, and interesting Set a regular schedule Once a week minimum Always encourage readers to take action Evaluate after 12 months
- 4. GOOGLE+ Why Google+ Works The “Professional” Facebook Can say more and create closer connections Google is paying attention and even rewarding G+ Users Not a “must-have” social platform – still growing
- 5. GOOGLE+ BEST PRACTICES Make sure your audience is on Google+ Set-up the right “Circles” Customers, Prospects, Employees Create unique content for G+ users Photos, links, and video drastically improves engagement Use “Hangouts” for customer service
- 6. TWITTER Why Twitter Works: Influencers and the press use Twitter to find news and resources Easy way to establish position as an authority Relatively low time investment required High chance of catching “viral” lightening
- 7. TWITTER BEST PRACTICES Focus on publishing 3rd party resources regularly 12:1 ratio – twelve 3rd party shares for every one of yours Engage with audience. Thank retweeters. Respond to questions The “Frequent Tweet” myth
- 8. FACEBOOK+ Why Facebook Works Still the most popular social media network (850 million+) 250 million photos uploaded daily 425 million mobile users Facebook’s new Offers
- 9. FACEBOOK BEST PRACTICES Keep it visual, keep it engaging Manage your community Post regularly when your audience is online Review your analytics
- 10. PINTEREST Why Pinterest Works The third most popular social network by traffic Average American spends 98 minutes per week on Pinterest Purchase conversion rate higher than Twitter and Facebook 80% of pins are repins
- 11. PINTEREST BEST PRACTICES It’s not all about you – focus on the audience Links with pins More boards, not more pins Rights issues
- 12. FOURSQUARE Why foursquare Works 20 million users, 2,000 check- ins per minute Yelpification - menus, tips, lists and photos Mobile expected to overtake PC for local search by 2015 Foursquare Radar
- 13. FOURSQUARE BEST PRACTICES Claim your venue Analyze the data Leave helpful tips for your business and in your neighborhood Consider a special
- 14. STOP THE SOCIAL GUILT You Don’t Have to Be Active On Every Single Social Media Platform. Pick the Social Site That Works and Master It.
- 15. CONNECT WITH US Stan Smith Blog ssmith@fluencymedia.com Fluencymedia.com/blog Rich Retyi Twitter rretyi@fluencymedia.com Twitter.com/FluencyMedia
Editor's Notes
- Offers: in beta, allows businesses with address on their brand pages to build branded offers
- Visual: Photos from platforms, Timeline milestones, albumsEngaging: Calls to action and engagementManage the Community: Answers questions, thank people, respondPosting: 1-2 times per day maximum, when is your audience online?