Hashtag.io is a platform designed to leverage user-generated content (UGC) for enhancing content marketing, driving customer engagement, and increasing sales leads. By integrating social media content into websites, brands can improve visibility, influence purchasing decisions, and maintain customer engagement throughout their journey. The platform offers customizable options and analytics tools to track performance and optimize user engagement while keeping customers on the brand's site.

1. The Platform that Harnesses the Power of UGC
www.Hashtagio.com

2. GOALS
of content marketing programs
Aquire customers
and generate
sales leads
Improve brand
perception and
visibility
Increase
relevance and
influence
1
Gartner CMO spend survey 2015 2
SalesForce Marketing Mastery Survey 2015
43% of Marketers say Connecting with the Customer is their Biggest Challenge

3. Social Has Broken the Customer Path-to-Purchase
Broken Link to Transaction

4. Customers Value Social Media to make Purchase Decisions.
Insert valuable user-generated content into the website.
your website
Customers visit website
looking for products/services
to research/purchase.1.
Customers are driven off-site via
social media to engage with the
brand by reading reviews,
viewing images, etc.
2.
Customers comment,
share, write reviews…
stories about your brand/
product/service develop.
3.
Social stories are inserted at all
points of the buying funnel, and
lead to greater brand engagement
and sales.
4.
77% of Consumers Read Reviews
before making a purchase.

5. Use Powerful Social Stories along all points of the Customer Journey.
your website
Acquire content from all your social channels: @#

6. $
i
a
Integrate Brand Social and UGC
Into the Website, Landing pages, Marketing Automation, Editorial Content and more.
$
Keyword generated navigation
a
i
WEBSITE
TRANSACTION
Endless customizations and templates. Compatible with all CMS platforms.
Shop-able images connect UGC to
the point of conversion.
Set thresholds for native vs. socially
imported content.
Use informative tiles to help tell
your story.
Plug into Adsense to monetize
your board.
Add rich media and videos to
enhance user experience.
Import, tag and archive all brand
social content.
Plugin-ready partners include
Google Analytics (track performance),
Addthis (social sharing) and Disqus
(post commenting).

7. Integrating social into the brand marketing for a seamless path to consumer purchase.
Clients.
Harness the power of UGC

8. Google analytics tracks
Transaction and increases in
time-on-site and other
engagement metrics.
Insert Ad Tiles and
“Shoppable" Posts
Organize Social
Content Hubs
around content categories like
traveller type, region or experience
- display in multiple places, as full
content hubs, or sliders of content

9. www.Hashtagio.com
Create multiple hubs of
brand and UGC to be used
at multiple places
throughout the website
-to tell the brand stories

10. Social Landing Pages - keep customers engaged on the brand site.
Brand Integration:
UGC becomes part of the brand story www.Hashtagio.com
Add Non-Social content with
links to reservations or other
points-of-transaction.
Add fresh tagged content for
SEO to the website.
Dedicated social hubs integrated
into website from brand social
posts, selected UGC, by
experiences, traveller type, for
contesting hashtags and more.
Follow, Like and
Share Content - without leaving the website

11. Curate, Aggregate and Tag Social content.
Make social content work as lead generation -
or as part of the point-of-sale.
Like. Share. Shop.
www.Hashtagio.com

12. Publish UGC and make it part of the brand story.
Dedicated social hubs integrated
into website from brand social
posts, selected UGC, by
experiences, EQ profile, for
contesting hashtags and more.
Add Non-Social content with links
to Reservations or other points-of-
transaction.
Add fresh tagged content for SEO
to the website.
Click to buy
- send traffic to
stakeholder websites.
www.Hashtagio.com

13. Integrate UGC to build content and engagement.
Tag content with
#BestofCanada to be featured
on westjet.com
Keep user’s on the website
and engaging with the brand.
Share, Like and Comment -
without leaving the website.
www.Hashtagio.com

14. 1. Social Hubs bring in content from Social feeds (Instagram,
Facebook, Twitter, G+, YouTube, Vimeo) - Content you are investing
time and resources building and managing.
2. Stop sending traffic off the website - and away from the point of
transaction.
3. Keep your users engaged at all points along the customer path-to-
purchase.
4. Add fresh SEO friendly content to the website to be found in
Search.
5. Own your Social media assets and build a searchable library of
content.
6. Measure ROI in social content and UGC.
7. Convert Social to Sales. Connect with your Customer.
WHY HASHTAGIO?
www.Hashtagio.com

15. www.Hashtagio.com

16. Alicia Whalen
Connecting Social Media to
Sales. Hashtagio.com
alicia@hashtagio.com
877.654.1587
905.401.2249
hashtagio.com
www.Hashtagio.com