This document discusses location-based tools like Foursquare and how they can be used for social media and marketing. It provides details on how Foursquare works through check-ins, badges and mayorships. It also discusses challenges with managing venue data and profiles across multiple channels. The document gives examples of how organizations have used Foursquare for campaigns and provides tips on check-in safety and etiquette. Additional location tools are also mentioned and contact information is provided to access the full presentation.
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Neoage Trip Logger - Travel startup which helps users to preserve and cherish trip memories. It helps to create trip journal automatically with very minimal user intervention.
How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ )
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Neoage Trip Logger - Travel startup which helps users to preserve and cherish trip memories. It helps to create trip journal automatically with very minimal user intervention.
How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ )
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Cartogram: Internet Startup Final PresentationCasey Winters
For Brad Keywell and Eric Lefkofsky's Building Internet Startups class at the University of Chicago, each student was asked to build a 5-10 page presentation for a new startup idea. Out of the 100 students in the class, seven were selected to be presented in front of the class. Mine was one of the seven chosen.
A user experience design project where we design a itinerary feature for the Yelp app. Retrospective available here: https://medium.com/@AdrianMhLin/yelp-across-the-world-designing-an-itinerary-feature-for-yelp-1f11cb6fc4cb#.7rtm0cvev
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
This presentation was delivered during the State of the Arts 2011 conference held in Austin TX on January 31, 2011. The conference theme is Leading the Creative Economy, and the presentation offered ideas on using social media for marketing arts organizations.
Taking Social Media to the Next Level: Tips, Tricks & Cool IdeasSarah Page
This presentation was given during the State of the Arts 2011 conference held in Austin, TX on January 31, 2011. The conference them was Leading the Creative Economy. This preso covers social media ideas for arts organizations.
Cartogram: Internet Startup Final PresentationCasey Winters
For Brad Keywell and Eric Lefkofsky's Building Internet Startups class at the University of Chicago, each student was asked to build a 5-10 page presentation for a new startup idea. Out of the 100 students in the class, seven were selected to be presented in front of the class. Mine was one of the seven chosen.
A user experience design project where we design a itinerary feature for the Yelp app. Retrospective available here: https://medium.com/@AdrianMhLin/yelp-across-the-world-designing-an-itinerary-feature-for-yelp-1f11cb6fc4cb#.7rtm0cvev
An overview of foursquare so you can use it effectively for your organization or business. Contact us at info@4sqindy.com for more information, speaking engagements, or consulting services. http://4sqindy.com
This presentation was delivered during the State of the Arts 2011 conference held in Austin TX on January 31, 2011. The conference theme is Leading the Creative Economy, and the presentation offered ideas on using social media for marketing arts organizations.
Taking Social Media to the Next Level: Tips, Tricks & Cool IdeasSarah Page
This presentation was given during the State of the Arts 2011 conference held in Austin, TX on January 31, 2011. The conference them was Leading the Creative Economy. This preso covers social media ideas for arts organizations.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these services and businesses use these applications to reward loyal users. This presentation will explore what exactly FourSquare, Facebook Places and other location based applications are and how libraries can utilize them to promote their library services to mobile users.
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
It is about time to create meaning online and encourage people to act kindly to one another. The presentation, built on the shoulders of giants ( see reference) looks at how game mechanics can be applied to service design and engagement marketing to encourage and reward Kindness between people.
NB : I have used some third parties slides to create that presentation . Please kindly contact me for any issue: vsider2@hotmail.fr
Integrating Social Media into your marketing and communication strategies isn't an option anymore. You should have an understanding how Social Media has changed business in general, define your strategy, goals and objectives, then understand the tools to implement the strategy.
How to put together a strategic plan for social media - made for the Exhibition and Event Association of Australasia (EEAA) industry day. Features Australian social media statistics, a step-by-step plan and some philosophy.
Similar to Location-Based Marketing & Social Media (20)
Top Takeaways from #TACVB that you can TweetShanna Smith
Shanna Smith Snyder's handout, "Top Takeaways from #TACVB that you can Tweet." Pre-packaged takeaways from the TACVB session today (in 140 character format) that you can post to Twitter & prove to your boss you learned something! :)
How you can make Mossimo look as trendy as True ReligionShanna Smith
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
I am often asked to present to local college classes about resume building, how to land that first job and other business communication topics. This is a presentation I often use with personal examples from my JR-SR year of college and have presented to Hardin-Simmons University's Business Communication and Job Placement class several times.
This is a presentation I gave in Boerne and Brenham for LCRA's Economic Development Forum about how the @AbileneCVB has used and is currently using social media for tourism.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
11. Venue Ownership & Management Thousands of venues are being created daily. Managing these venues and creating consistency across all channels can be a challenge.
12. Access to Specials & Badges Venue ownership must be established to create specials. Custom badges can not be created without the help of Foursquare directly.
23. Still some challenges… Cannot keep two accounts open in the iPhone app. Foursquare’s mobile website helps. Tips aren’t automatically switched over. Lists cannot be seen yet on your app. Items from a list added as individual “To-Do’s” This update is coming
32. Check-in Safety & Etiquette Don’t check-in to a place if you’re not there. No ‘drive-by’ check-ins. Don’t check-in at home. Be wary of who you accept as a friend on Foursquare. Be selective when you ‘broadcast.’ Add tips and photos.
34. Where can I get the presentation? Scan the QR code. OR visit www.slideshare.net/shannasmithsnyder
35. Contact Information Shanna Smith Snyder Director of Communication Abilene Convention and Visitors Bureau 325.676.2556 (Office) shanna@abilenevisitors.com @shannasmith @AbileneCVB
36. Sources Abilene CVB social media sites (screenshots) The White House, Seminole County, Colorado State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots) Flickr Commons (Photos & graphics) Foursquare.com & iPhone app (info & screenshots) Twitter.com (screenshots)
Editor's Notes
How many of you are familiar with Foursquare and what it does? How many of you have ever “checked-in” on a social networking site?
As you can see it can become competitive.
So…is it “just a game?” Let’s take a look at some stats and see if you think so.
Not just for DMOs – across many industries. Many have predicted that mobile usage with trump desktop usage by 2014. Foursquare users – 38% more likely to be asked for their opinions on places, etc.
www.foursquare.com/businesses Claim your own venue. Update or correct information, give extra data and provide offers.
Once we had it figured out – then we could socialize. Tell our partners, tell our followers. Cross promote between IRL and social media sites.
Another thing we recently did…
EXAMPLES! Always help me.
Colorado State Patrol and Boston PD were found to be using Foursquare primarily for the Tips. Town Hall Meetings, DUI Checkpoints, reminders of safety.
Even The White House is on Foursquare! They post tips and even have some lists created regarding places the president has visited on his tours – and additional ways to learn historical information about the White House. A brief portion of their social media policy can be seen in the Bio section. They talk about comments that are posted are subject to the Presidential Records Act.
Foursquare is designed to bring people together. Be cordial and alert others to what is important at that spot.
But overall, my best advice will always be…something that I tweeted a few conferences ago…With social media and work environments – it’s always great to be flexible. Be willing to change. Be willing to be realistic and adapt.
Where can you get a copy of these slides? Feel free to scan the QR code on the screen or visit my SlideShare account.
My contact information – I am always willing to help out with questions!