Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
It isn’t enough to build a website and hope for visitors. You need to be proactive in not only optimizing your site, but also in creating local listing, responding to reviews and promoting your site on social media.
Learn what elements of your site you need to optimize for search, why local listings are important, why you need to monitor and respond to online reviews, and how to choose which social media channels will provide the best ROI.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
It isn’t enough to build a website and hope for visitors. You need to be proactive in not only optimizing your site, but also in creating local listing, responding to reviews and promoting your site on social media.
Learn what elements of your site you need to optimize for search, why local listings are important, why you need to monitor and respond to online reviews, and how to choose which social media channels will provide the best ROI.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
Are you scrambling to get results from your search campaigns as you head into 2016?
Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016.
During this webinar, you’ll learn:
-The best PPC and SEO features of Google from 2015
-What to expect from paid and organic search in 2016
-PPC secret weapons like ad customizers and customer match
-SEO strategies from our special guest Pete Meyers
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...Werbeplanung.at Summit
Trendthema 2016 ist „Conversation as a platform" (CaaP) und der gesamte Bereich Sprachsteuerung, also auch die Sprachsuche im Suchmaschinengeschäft. Für die Nutzer bedeutet die CaaP-Technologie eine noch tiefere und genauere Suche, die Präferenzen besser erkennt und bedient.
Marken nutzen CaaP, um ihren Kundenservice zu verbessern und ihren Nutzern konsistente und innovative Online-Shoppingerlebnisse anzubieten, die auch auf die Bekanntheit von Marken einzahlen z.B. in Form von Chat Bots oder als intelligente, digitalen Assistenten auf dem Smartphone. Dabei können die digitalen Assistenten von heute schon längst mehr, als auf das gesprochene Wort zu reagieren – sie sind anhand verschiedenster verfügbaren Daten und Informationen in der Lage, die Absichten und Verhaltensweisen ihrer Nutzer einzuschätzen und ihnen so bei alltäglichen Entscheidungen zu helfen. Sprachsteuerung und persönliche digitale Assistenten gehören für viele Nutzer inzwischen schon zur Normalität und so prognostiziert etwa ComScore für 2020, dass 50 Prozent aller Suchen sprachgesteuert sein werden.
Was das für Ihre Kampagnenerstellung bedeutet und welchen Impact dies auf die Keywordsuche hat, stellte Florian Retzer in seinem Vortrag vor.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
Are you scrambling to get results from your search campaigns as you head into 2016?
Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016.
During this webinar, you’ll learn:
-The best PPC and SEO features of Google from 2015
-What to expect from paid and organic search in 2016
-PPC secret weapons like ad customizers and customer match
-SEO strategies from our special guest Pete Meyers
Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton S...Marie Haynes
In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...Werbeplanung.at Summit
Trendthema 2016 ist „Conversation as a platform" (CaaP) und der gesamte Bereich Sprachsteuerung, also auch die Sprachsuche im Suchmaschinengeschäft. Für die Nutzer bedeutet die CaaP-Technologie eine noch tiefere und genauere Suche, die Präferenzen besser erkennt und bedient.
Marken nutzen CaaP, um ihren Kundenservice zu verbessern und ihren Nutzern konsistente und innovative Online-Shoppingerlebnisse anzubieten, die auch auf die Bekanntheit von Marken einzahlen z.B. in Form von Chat Bots oder als intelligente, digitalen Assistenten auf dem Smartphone. Dabei können die digitalen Assistenten von heute schon längst mehr, als auf das gesprochene Wort zu reagieren – sie sind anhand verschiedenster verfügbaren Daten und Informationen in der Lage, die Absichten und Verhaltensweisen ihrer Nutzer einzuschätzen und ihnen so bei alltäglichen Entscheidungen zu helfen. Sprachsteuerung und persönliche digitale Assistenten gehören für viele Nutzer inzwischen schon zur Normalität und so prognostiziert etwa ComScore für 2020, dass 50 Prozent aller Suchen sprachgesteuert sein werden.
Was das für Ihre Kampagnenerstellung bedeutet und welchen Impact dies auf die Keywordsuche hat, stellte Florian Retzer in seinem Vortrag vor.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend.
Presented at the Raleigh SEO Meetup conference on May 15, 2018.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Sitecore - Omnichannel Marketing in the age of the OmniconsumerSagittarius
Presentation delivered by Paul Fennemore, Digital Experience Consultant at Sitecore on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
This is the slide deck from our February 25, 2016 Salt Lake HubSpot User Group Event. We have an awesome group of people who came out to hear from two very smart folks:
First up we had Bryant Garvin talk about CRO and Mobile Web Design. Then we wrapped up with Luke Summerfield from HubSpot introducing the concept of Growth-Driven Design.
The customer journey is continuously evolving; therefore, hotels and businesses need to alter their approach to digital marketing in 2015. With the dramatic increase in mobile use for search, and consumers having more choices and control of their messaging, we now recognize that the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s highly important for businesses to tap into this dynamic, target the audience journey, and personalize the content.
Webinar: Creating a Customer-Centric Content StrategyCasie Gillette
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.
Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help
Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.
Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools
Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat.
View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019
Measure fest 2020 what clients want to seeAdam Reaney
The key metrics and data points that can help clients see the impact of their marketing based on the hundreds of reports I've written over the years. Building reports with client input so they can see what they need. Discussing reporting pitfalls and what to avoid to keep the report clear
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
[Webinar] The 5 Steps to a High-Converting Social Media CampaignUnbounce
Tweets, shares, favorites, likes...
Are these business metrics, or bake sale items?
They’re real metrics alright, and they’re important like your pancreas.
But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line?
In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment.
You'll learn:
- How to boost social reach and clicks without blowing your spend
- How to make sense of the social KPIs that affect your revenue
- How to convert social media visitors to leads, sales and signups using landing pages
...plus, much more!
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5. @SagittariusMktg pollev.com/krisboorman509
who am I?
FocusonContentMarketing,ContentCreation&PPC
CrashcourseinDigitalMarketingwhenIengineeredmyphototogoviral
VREvangelist,TechEnthusiast,KaraokeMaster
9. sounds cliché but…
we do live in the future.
@SagittariusMktg pollev.com/krisboorman509
VRsuddenlytakingoff
Self-drivingcarshittingthecommercialmarket
ElonMusktakingustoMars
10. Sounds cliché but…
We do live in the future.
@SagittariusMktg pollev.com/krisboorman509
VRsuddenlytakingoff
Self-drivingcarshittingthecommercialmarket
ElonMusktakingustoMars
11. the rise (and RISE) of
voice search.
@SagittariusMktg pollev.com/krisboorman509
14. @SagittariusMktg pollev.com/krisboorman509
What is Voice Search?
VRsuddenlytakingoff
Self-drivingcars
ElonMusktakingustoMars
what is voice search?
Idealfor“handsfree”situations
Driving,carryingluggage,shopping
Checkoutok-google.io
15. @SagittariusMktg pollev.com/krisboorman509
What is Voice Search?
VRsuddenlytakingoff
Self-drivingcars
ElonMusktakingustoMars
what is voice search?
TraditionalSearch:
“AustraliaPrimeMinister”
VoiceSearch:
“WhoisthePrimeMinisterofAustralia?”
16. @SagittariusMktg pollev.com/krisboorman509
What is Voice Search?
VRsuddenlytakingoff
Self-drivingcars
ElonMusktakingustoMars
what is voice search?
Suddenly“What”,“Who”,“When”,
“Why”,“Where”&“How”aremakinga
comebackinmarketableSearchTerms.
29. @SagittariusMktg pollev.com/krisboorman509
get specific with your data.
• Lastminutesearchingforservices(pre-destination).
• In-destinationsearches“wheresthebestplacetoeatneartheEiffeltower”.
• Also,voicesearchisnotlikelytobeusedortargetedbyaffiliateorresellersites,
allowingyoutocapitaliseonthesequeriesandestablishyourselfasTHE
resourceforyourtraveller.
30. @SagittariusMktg pollev.com/krisboorman509
what else can you do?
• AnalyseyourSEO&PPCStructureandexperimentwithlongtail,question-
based,conversationalkeywords
• Tailoryourcontenttoanswerthesequestions–betheresourcetheuseris
lookingfor!
• Startthinkingaboutimplementingstructureddataforeveryaspectofyour
business–products/services,openingtimes,packages…everything.
34. @SagittariusMktg pollev.com/krisboorman509
What does this SERPallow acustomer
todo?
Immediatelyabletoseevicinityinrelationtothe
customer’slocation.
Seephotos,reviewstars&other
details,includingprice.
Selectmodifiers.
41. @SagittariusMktg pollev.com/krisboorman509
what can you do?
• AppealtoGoogle’sjourneywithyourownstructureddata!!
• Evaluate yourresources–canyou develop yourownProgressive Web
Apps/WebPushNotifications?
• Inotherwords,aimtoprovide abettercustomerjourneythanGoogle.
42. focus on content – but
not just yours.
@SagittariusMktg pollev.com/krisboorman509
58. want to know more?
@SagittariusMktg pollev.com/krisboorman509
• hello@sagittarius.agency
• Call us on 01233 467800
• Speak to your account manager
• Meet us in Ashford or London
• Free multichannel audit and review
Todays Webinar will kick off with a brief intro to me, my background and why I’m speaking on this subject, followed by a bit of a whirlwind tour of digital marketing trends that you should be thinking about this year. I’ve done my best to include some actions to carry out, to hopefully steer you in the right direction. After that I’ll be broadcasting a live poll, which will allow you to anonymously tell me which of these trends are most important to you, or the industry in general. And then of course I’ll allow some time for us to go over any questions you may have. And just a quick word on that – I consider this a two way street, so I’d love to hear your own ideas about trends we should be keeping an eye on and we can discuss those during the Q&A.
Most of my role focuses on PPC advertising, non-technical SEO, and Content Marketing.
Before joining Sagittarius I spent four years living and working in Japan as an English Teacher (and I also officiated weddings as a pretend priest on weekends, which was fun too). Anyways while out there I snapped a landscape photo that later got very very popular on-and-offline, due to a little bit of tinkering and planning. If you’d like to read how I did it, theres a blog on the Sagittarius website I wrote.
Since then I’ve taken some formal courses on PPC/SEO and Content Marketing, and my strong interest in technology and travel makes my role at Sagittarius a very nice fit for me.
So with that out of the way we can move on and start talking about how things changed in 2016 and what it means for this year, and beyond.
Speaking of the live poll, if you visit this link in your browsers, you’ll be able to vote when the time comes. If you need me to repeat it during the webinar just let me know.
When I was a student, I had a graphic t-shirt with a bit of a cringey text (that I thought was very clever at the time). As you can see it expressed a desire for things like jetpacks and robot butlers and virtual reality helmets and hoverboards – in short I wanted the future I was promised as a kid, watching films like Back to the Future.
Well 2016 was the first year that made me feel like I was living in that future. All of a sudden consumer VR came into our lives with the HTC Vive and Oculus Rift, as well as mobile VR getting more and more prevalent. If you’ve been on social media at all in the past year you’ve probably seen one of those videos of Tesla autopilots preventing accidents, and you might have even tuned in to watch Elon Musk’s plan to colonise and terraform Mars.
Something that seemed impossible when I was a kid, but suddenly in 2016 I’m watching a business seminar on how to make it happen. I’m not suggesting that you start setting up hotels or flights to Mars, but it gives you an idea of just how quickly changes can sneak up on us.
So obviously being hugely interested in not just technology, but also trends that affect the future, I inevitably start applying that enthusiasm to my digital marketing career – and when a trend or piece of tech emerges that I can utilize, I’ll try experimenting with it.
Which brings us to an increasingly popular bit of digital marketing – the rise, and rise of voice search
With so many products coming out with Voice technology, by now most of you may already understand what Voice Search is, but just in case I’ll give a quick intro…
Voice Search is simply searching, but by voice instead of typing. Chances are your phone has a voice assistant, either siri, google now or cortana.
In most cases, Voice Search is situational – google has stated that Voice Search is most used when driving (which makes sense). They also stated that the second most popular place Voice Search occurs is in the bathroom. I do not have answer to why they know this.
Anyway the point is, Voice Search appeals to moments when its preferable to traditional searching – are they walking and finding it difficult to type? Do they not have both hands free? These are moments that travelers may come across. Just before we move on, I’d recommend visiting ok-google.io if you’d like to see a full list of what your Android can do.
So, the most interesting aspect of Voice Search is that Queries are much more conversational than traditional searches.
“Show me hotels near me.”“Where can I find a hotel near LaGuardia Airport?”
“I want a New York hotel with a pickup service.”
suddenly things like “where” and “how” are being used a lot more, and presenting a lot more opportunities for longtail searches, because search volume is increasing.
And if we trust in Google’s statements, these Voice Searches are largely focused on decision making, so theyre well worth investing time into researching and implementing
Now I decided to conduct a little experiment with voice search in my town, but before we move onto that…
We’ve got staaaats! every webinar should have some FASCINATING stats, so lets consider them to give us a little bit of context. As with all tech we enjoy being a bit silly with it, like we’ve probably all done with questions to Siri in the past. Just a few years ago, 85 percent of users didn’t use Siri seriously, so that gives us a good baseline to compare to…
So yeah, compare to last year, Google revealed that 20 percent of all queries on Androids are performed with voice (and we’ve moved on from purely silly questions).
Its also been estimated by external sources that 10% of ALL searches are made by search, largely due to the wide number of devices that utilize it – particularly the Amazon Echo and Google Home, which are built around it. So, now that we’ve all enjoyed and been FASCINATED by those stats, we can move onto my experiment.
First of all for a bit of a basis, I took a look at Amazon’s Echo product page to see example phrases you can ask it. And what I’m looking for are phrases that might related to a purchase – something we can manipulate
… and I focused on these two as holding some kind of potential.
So now that I had an idea of a basis to start my experiment, I thought I’d ask OK Google for three things, while I was in Picadilly, and see what hotels would ‘win’.
First of all I went REALLY specific by asking ____ - in this scenario I expected Holiday Inn would be the big ‘winner’, because I’ve specified I want that hotel.
Secondly, I asked ____, as this is a very basic request.
And lastly, because I feel like a little bit of exfoliating before I rest my head, I’ve decided that the hotel I stay at simply must have a sauna.
So with the first request for a holiday inn, predictably I received one nice shiny blip on my phone. I’ve gotten exactly what I wanted.
Secondly, also as predicted, asking for “a hotel” resulted in a great deal of hotel “blips” appearing on my phone. This means that at the most basic level, Google has been fed enough information to recognize that these locations are HOTELS, although it might have offered the user a BIT too much choice, so they might decide to ask for something a bit more specific, maybe somewhere a bit higher-end, perhaps with a sauna…
And with that request, I received two blips, as denoted by the red dots here. Now heres the interesting thing. I know for a fact that the Ritz here has a sauna, as a colleague has stayed there before, but Ritz has not provided Google with enough structured data to let Google know that they have a sauna, and so, in this specific request, it hasn’t so much ‘lost the game’ as ‘being left out entirely’.
So with the first request for a holiday inn, predictably I received one nice shiny blip on my phone. I’ve gotten exactly what I wanted.
Secondly, also as predicted, asking for “a hotel” resulted in a great deal of hotel “blips” appearing on my phone. This means that at the most basic level, Google has been fed enough information to recognize that these locations are HOTELS, although it might have offered the user a BIT too much choice, so they might decide to ask for something a bit more specific, maybe somewhere a bit higher-end, perhaps with a sauna…
And with that request, I received two blips, as denoted by the red dots here. Now heres the interesting thing. I know for a fact that the Ritz here has a sauna, as a colleague has stayed there before, but Ritz has not provided Google with enough structured data to let Google know that they have a sauna, and so, in this specific request, it hasn’t so much ‘lost the game’ as ‘being left out entirely’.
So with the first request for a holiday inn, predictably I received one nice shiny blip on my phone. I’ve gotten exactly what I wanted.
Secondly, also as predicted, asking for “a hotel” resulted in a great deal of hotel “blips” appearing on my phone. This means that at the most basic level, Google has been fed enough information to recognize that these locations are HOTELS, although it might have offered the user a BIT too much choice, so they might decide to ask for something a bit more specific, maybe somewhere a bit higher-end, perhaps with a sauna…
And with that request, I received two blips, as denoted by the red dots here. Now heres the interesting thing. I know for a fact that the Ritz here has a sauna, as a colleague has stayed there before, but Ritz has not provided Google with enough structured data to let Google know that they have a sauna, and so, in this specific request, it hasn’t so much ‘lost the game’ as ‘being left out entirely’.
So with the first request for a holiday inn, predictably I received one nice shiny blip on my phone. I’ve gotten exactly what I wanted.
Secondly, also as predicted, asking for “a hotel” resulted in a great deal of hotel “blips” appearing on my phone. This means that at the most basic level, Google has been fed enough information to recognize that these locations are HOTELS, although it might have offered the user a BIT too much choice, so they might decide to ask for something a bit more specific, maybe somewhere a bit higher-end, perhaps with a sauna…
And with that request, I received two blips, as denoted by the red dots here. Now heres the interesting thing. I know for a fact that the Ritz here has a sauna, as a colleague has stayed there before, but Ritz has not provided Google with enough structured data to let Google know that they have a sauna, and so, in this specific request, it hasn’t so much ‘lost the game’ as ‘being left out entirely’.
The lesson here is that as users get more specific, your structured data needs to appeal to voice search and “in-the-moment” searches. I’d even suggest considering catering to in-destination searches, to keep your interactions with your travelers consistent.
And lastly one other big benefit to this:
So, what can you do to appeal to the rise of voice search?
With a rise in conversational voice searches, you should try to target these keywords, by way of advanced keyword research, and a bit of ingenuity. You could also try and be clever and think about the context of the question – are they asking for something because of where they are? Can you target that location in Adwords to cut down on competition and cpc?
Next, if you’re looking to answer that question, you need to actually have an answer – that means tailoring your content around those questions, especially since Voice Search aims to reply with a SINGLE definitive answer.
To appeal to Local SEO, think about Schema markup practices and what you can do to improve it – get specific and give Google as much info as possible!
Next up, in 2017 we can expect more from Google to create and encourage others to drive customer journey, that has nothing to do with any of our websites (on page, at least).
Just to prove that I’m not making this next bit up, Sundar Pichai made it known in 2014 (I think)
Mobile usage is going to be most affected by this, both because mobile websites tend to deliver a poor user experience, and most users are going to be using mobile when they take advantage of all of this. That will make sense when we start thinking about what this Search Result page allows a user to do…
And they’re getting pretty good at it.
2016 saw the release of Google Trips, an app that acts as a trip planner, while aggregating all of the info Google currently provides in Search Results Pages. Theres a bit of genius to this in that Google did not need to spend time collecting info – they just improved the User Experience of those Results and presented them in the form of a travel planning app.
And again, this is all part of Google experimenting, testing the waters, to see if users respond more to their own customer journey, rather than our own. And they do this just because so many websites get it wrong, so I suppose they’ve decided to take it into their own hands – I think they’d say they were trying to “inspire” us, but there you go.
And they might just be justified in saying that they’re aiming to inspire us, because in truth anyone could replicate this with their own website, in the form of a Progressive Web App.
If you haven’t heard about Progressive Web Apps yet, think about how native mobile apps do things like send push notifications, and offer a streamlined mobile experience to customers. The appeal of PWAs is that they don’t require a user to manually install them. Instead, they are downloaded in the background from your website.
And the big appeal for travel brands is that your customers can access this mobile experience offline (which is immensely useful for travellers losing signal, or relying on an airports poor Wi-Fi). Air Berlin took advantage of this by utilising a PWA to let users navigate to and access their boarding pass on mobile or laptop, even if online service was not available, making boarding a much smoother experience for travellers.
The technology driving PWAs has existed for quite a few years, however it is Google’s recent push towards supporting them in Chrome that has inspired travel brands to start taking advantage.
While none of this has involved visiting your website, the Search Results Page is INFORMED by it – meaning that if your metadata isn’t up to scratch, or you‘re not implementing structured data, at best you’re not going to be included in any shortlisting (like when a user selects “cheap” in the modifiers, or wants free-wifi), and at worst you’re not going to be listed at all.
And if you’ve got the developers or resources available, you can try to beat Google’s attempts at their customer journey – after all you have the advantage as you know your own business better than Google, and they can’t do things like offer offline access to boarding passes or your hotel’s brochure, but you can!
I think Content Marketing is becoming a more inviting choice for Brands, what with PPC becoming ever more competitive, and you may have even heard about Facebook actually putting limits on posts that aren’t funded with cash, meaning even Social Media has become pay-to-play. That means that to get your business seen, you may need to focus on genuine content that people want to share.
However, one way to “skip” content creation is to help other people create THEIRS, and there is a really great reason to consider doing this, which we’ll come to in a moment. Out of everything we talk about today, I think this is going to be one of the more immediately achievable actions.
So when I talk about other people’s content, I’m focusing solely on YouTubers (or Content Creators), of which there are thousands, each with their own niches and subscriber counts. Now helping a content creator can be as simple as paying for a tour, or a multi-night stay, in return for a quick mention in their videos, as well as some prime video content of your location or tour.
The other big appeal of course is that these youtubers have cultivated a huge amount of trust with their viewers, so anything they promote is going to be considered when they decide to take their own trips. You might have heard recently that online advertising has eclipsed TV advertising in terms of spend, and when you look at stats like these from last year, you can really understand why.
Now we’re currently in the middle of attempting something like this, and we’re going a step further…
After reaching out to these YouTubers, we’ve got a network of Remarketing placements set up to target their audiences AFTER they’ve viewed the video, either by Display or Gmail ads with related offers. In fact one of the best things about this is that there are likely popular videos out there with your hotel or tour or other service already featured, and with a little searching you can remarket to viewers of these videos, without even having to sponsor the content in the first place. Spending an hour searching for videos with any sort of info or content on your brand is well worth doing, if only for testing how effective remarketing could be for this kind of approach.
Aaand this last one is how I gained about 200,000 views in a week on my little photography print website, so with a little careful planning you really can get results with virtually no cost.
2016 has seen an incredible year for the development of VR
Since May, consumer models have hit the stores, Mobile VR has grown considerably with FB & YouTube introducing 360 degrees
- VR isn’t just for games – it’s a great platform for content & STORYTELLING
- VR content on facebook has MUCH higher retention and sharing counts than traditional video – we’ve just embarked on our first 360 video adventure with Race of Champions and we saw a much higher amount of engagement than our usual image posts.
Many are still unsure about whether theres any point in investing VR, or if it won’t be around for long like the 3DTV (a comment I see on LinkedIn all the time), but unlike the 3DTV, VR is immersive, and it gives the user control (great engagement), but heres the most important bit: The 3DTV had a very high cost-of-access, whereas VR headsets are given away with mobile phone contracts. The userbase is growing (over 200% growth in 2016 compared to 2015), and prices are expected to drop by 15% each year.
This is why I think marketers need to stop referring to it as “the next big thing”, because (like it or not), its here to stay
Big brands are already utilizing VR for marketing.
It would take too long to go into during this webinar, but my colleague Ellen Pickett wrote a fantastic blog full of examples, one of which comes from our own client Contiki (which everyone at Sagittarius is excited about), so I would definitely recommend taking the time to read through this blog post after the webinar, if you have the time. The gist of it really is that VR is an extremely powerful tool for content marketing – specifically STORYTELLING and creating brand loyalty, simply because its so immersive, and engaging.
So before we talk about actions you can take, I wanted to quickly touch on its potential to provide a better User Experience for purchasing. So, to give a quick idea of what more VR can do for travel, I wanted to quickly show this demonstration for Google Earth VR. At the moment it is currently only available for the more expensive consumer models (like the HTC Vive), but Google are working on bringing a version of this to mobile VR.
my wife and I both tried Google Earth at home, and we spent most of the time “revisiting” childhood homes and places we’d travelled to (gimmicky stuff), but within a month, whilst planning a weekend trip to Paris, she asked me if she could use it to see how far away an AirBnB flat was from the Eiffel Tower. VR provided a much better user experience than a simple map when it came to visualizing the distance, and walking time. She even looked around for cafes that offered a view by virtually “standing outside” them and looking around.
Essentially what she did was turn this,
… Into this. The potential IS there for VR to start experimenting with purchasing journeys. Google have already shown interest in developing travel apps, as well as growing VR and its userbase in general, so while it might sound a bit out there, we may see something like this in the future.
Can you elaborate on the differences between 3DTV and VR? I think they’re both gimmicks.
How should we contact YouTubers if we want to sponsor them?
Could you describe Progressive Web Apps again?