Emerce e-Travel 21juni 2016 Travelnext Social Media dramatischJeroen Vinkesteijn
Onderzoek aan de NHTV Breda in opdracht van TravelNext naar social media inzet van top 100 bedrijven in toerisme, luchtvaart, hospitality en vrije-tijd in Nederland op Twitter en Instagram. Test tweets, foto's, reacties en vragen zijn uitgezet vanaf persoonlijke accounts en de (niet) reacties van de bedrijven gemonitord. De uitkomsten zijn dramatisch: engagement daadwerkelijk 'onderhouden' blijkt erg lastig.
Travel Marketing Trends for 2017 & Beyond WebinarSagittarius
Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
- The document provides a look back on travel trends in 2016 and a look forward to what may happen in 2017 across various travel-related topics such as politics, start-ups, loyalty programs, technology, destinations, health and fitness, and more.
- Key highlights from 2016 include the rise of nationalist policies impacting travel, consolidation in the travel startup industry, focus on loyalty programs from major hotel brands, and advances in virtual reality and artificial intelligence.
- For 2017, the document predicts continued uncertainty from nationalist policies, tech giants expanding their travel offerings, potential innovation in loyalty programs, and destinations working to engage travelers through unique content and partnerships.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
This document discusses various topics related to hospitality and social media, including:
- An experiment conducted with two small hospitality businesses in 2010-2011 to study the impact of social media on customer tips and business.
- Key statistics on travel and smartphone/mobile usage that demonstrate travel is a social and mobile experience by definition.
- The importance of clearly defining why a hotel exists and how it delivers value in order to have worthwhile conversations on social media.
- Examples of how some businesses are using innovative tactics like custom business cards and terms and conditions to facilitate social conversations.
Center Parcs is a group of 20 holiday parks in Europe with nearly 14,000 cottages that hosts over 3.7 million guests annually. Some of its key objectives are growing revenue despite current market challenges, increasing average cottage prices, and motivating more early bookings over last-minute reservations. To achieve these, the marketing, yield, and sales departments must work together to tell compelling stories about the parks. Initiatives include campaigns highlighting new features, recruiting guests to test new amenities, and leveraging customer databases and multiple booking channels. The goal is to effectively use storytelling to promote the parks and optimize pricing and sales strategies.
Emerce e-Travel 21juni 2016 Travelnext Social Media dramatischJeroen Vinkesteijn
Onderzoek aan de NHTV Breda in opdracht van TravelNext naar social media inzet van top 100 bedrijven in toerisme, luchtvaart, hospitality en vrije-tijd in Nederland op Twitter en Instagram. Test tweets, foto's, reacties en vragen zijn uitgezet vanaf persoonlijke accounts en de (niet) reacties van de bedrijven gemonitord. De uitkomsten zijn dramatisch: engagement daadwerkelijk 'onderhouden' blijkt erg lastig.
Travel Marketing Trends for 2017 & Beyond WebinarSagittarius
Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
- The document provides a look back on travel trends in 2016 and a look forward to what may happen in 2017 across various travel-related topics such as politics, start-ups, loyalty programs, technology, destinations, health and fitness, and more.
- Key highlights from 2016 include the rise of nationalist policies impacting travel, consolidation in the travel startup industry, focus on loyalty programs from major hotel brands, and advances in virtual reality and artificial intelligence.
- For 2017, the document predicts continued uncertainty from nationalist policies, tech giants expanding their travel offerings, potential innovation in loyalty programs, and destinations working to engage travelers through unique content and partnerships.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
This document discusses various topics related to hospitality and social media, including:
- An experiment conducted with two small hospitality businesses in 2010-2011 to study the impact of social media on customer tips and business.
- Key statistics on travel and smartphone/mobile usage that demonstrate travel is a social and mobile experience by definition.
- The importance of clearly defining why a hotel exists and how it delivers value in order to have worthwhile conversations on social media.
- Examples of how some businesses are using innovative tactics like custom business cards and terms and conditions to facilitate social conversations.
Center Parcs is a group of 20 holiday parks in Europe with nearly 14,000 cottages that hosts over 3.7 million guests annually. Some of its key objectives are growing revenue despite current market challenges, increasing average cottage prices, and motivating more early bookings over last-minute reservations. To achieve these, the marketing, yield, and sales departments must work together to tell compelling stories about the parks. Initiatives include campaigns highlighting new features, recruiting guests to test new amenities, and leveraging customer databases and multiple booking channels. The goal is to effectively use storytelling to promote the parks and optimize pricing and sales strategies.
This document provides 25 tips for success in the hospitality industry. Some of the key tips include focusing on steady growth over time rather than quick gains, understanding price-conscious corporate clients, using mobile-friendly marketing strategies to drive bookings, tailoring your message to different customer segments, and leveraging social media and customer data to have intelligent conversations with customers rather than just doing traditional advertising or push marketing. The overarching message is that hospitality is about the entire customer experience and using technology to enhance customer interactions at every step of their journey.
Tomas vanderplaetse Toerisme VlaanderenTravel 360°
This document discusses a campaign called #fiaf12 organized by VisitFlanders to increase awareness of Flanders as a festival destination. The campaign brought 100 influential bloggers from 13 countries to Flanders to experience festivals and share their experiences online. Over 250 blog posts were written reaching over 11.5 million people. A competition called Flanders Festival Express engaged nearly 10,000 new Facebook fans. The campaign was successful in generating online buzz about Flanders festivals among key influencers in target international markets.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Travel 2012 : anna pollock - conscious travelTravel 360°
This document discusses the emergence of a new model for sustainable travel and tourism. The current industrial tourism model is producing diminishing returns and is unsustainable given population growth, resource depletion, and climate change. A new alternative model is emerging based on conscious consumerism, collaboration, sharing value with local communities, and embracing technology to change mindsets. If deployed properly, technology can help tourism move towards a model focused on sense of place, engaging all participants, and adapting to manage demand sustainably.
Travel 2012: jeroen van velzen - mobileTravel 360°
The document discusses the growing importance of mobile travel applications and services. It notes that mobile devices will become the primary way customers interact with travel companies while traveling. The document advocates that travel companies develop the fastest mobile booking apps, the most personalized itinerary managers, and tools to provide the most relevant offers and information to mobile customers. It also provides examples of mobile-focused projects travel companies can undertake and emphasizes the need to service the needs of mobile travelers.
This document provides 25 tips for success in the hospitality industry. Some of the key tips include focusing on steady growth over time rather than quick gains, understanding price-conscious corporate clients, using mobile-friendly marketing strategies to drive bookings, tailoring your message to different customer segments, and leveraging social media and customer data to have intelligent conversations with customers rather than just doing traditional advertising or push marketing. The overarching message is that hospitality is about the entire customer experience and using technology to enhance customer interactions at every step of their journey.
Tomas vanderplaetse Toerisme VlaanderenTravel 360°
This document discusses a campaign called #fiaf12 organized by VisitFlanders to increase awareness of Flanders as a festival destination. The campaign brought 100 influential bloggers from 13 countries to Flanders to experience festivals and share their experiences online. Over 250 blog posts were written reaching over 11.5 million people. A competition called Flanders Festival Express engaged nearly 10,000 new Facebook fans. The campaign was successful in generating online buzz about Flanders festivals among key influencers in target international markets.
The document provides an overview of TripAdvisor and how destinations can improve their presence on the platform. It discusses TripAdvisor's growth over time and its current position as the largest travel website. Specific data on TripAdvisor traffic and usage trends are presented. The document also provides a case study of Switzerland's sponsorship of its TripAdvisor destination page and targeted advertising campaign, and the positive results it achieved.
Travel 2012 : anna pollock - conscious travelTravel 360°
This document discusses the emergence of a new model for sustainable travel and tourism. The current industrial tourism model is producing diminishing returns and is unsustainable given population growth, resource depletion, and climate change. A new alternative model is emerging based on conscious consumerism, collaboration, sharing value with local communities, and embracing technology to change mindsets. If deployed properly, technology can help tourism move towards a model focused on sense of place, engaging all participants, and adapting to manage demand sustainably.
Travel 2012: jeroen van velzen - mobileTravel 360°
The document discusses the growing importance of mobile travel applications and services. It notes that mobile devices will become the primary way customers interact with travel companies while traveling. The document advocates that travel companies develop the fastest mobile booking apps, the most personalized itinerary managers, and tools to provide the most relevant offers and information to mobile customers. It also provides examples of mobile-focused projects travel companies can undertake and emphasizes the need to service the needs of mobile travelers.
2. “Rock the boat” betekent iets zeggen of doen dat
een probleem of storing veroorzaakt binnen een
groep, vooral als je probeert een situatie te
veranderen die de meesten niet veranderd willen
zien.
Opening van het Travel 2011 congres op 23 november 2011
door Olivier Dujardin, gedelegeerd bestuurder Travelmedia nv
woensdag 23 november 11
3. Berlusconi die ons uitwuift en een financieel
systeem dat kraakt in haast elke markt (ook de
reismarkt). Niemand die een antwoord heeft.
woensdag 23 november 11
4. De Arabische lente die mensen meer vrijheid
(moest) geven, maar ook onze vakantieplannen
danig in de war stuurde. Na afgelopen weekend
kunnen we haast spreken van een Arabische herfst
en winter.
woensdag 23 november 11
5. En ondertussen groeit de wereldbevolking. Op 31
oktober werd de 7 miljardste bewoner geboren en
elke dag komen er 200.000 mensen bij. Velen
onder hen in een ontwikkeld land waar nieuwe
technologie de norm is.
woensdag 23 november 11
6. Een wereld van fans.
Followers.
En friends.
woensdag 23 november 11
7. Een wereld waar “op vakantie gaan” een
commodity is geworden, relatief goedkoop en
bijna voor iedereen haalbaar.
woensdag 23 november 11
8. Een nieuwe wereld waar de on/off knop stilaan
verdwijnt. Een wereld waar de “allways on”
generatie regeert. Constant mobiel bereikbaar en
ook zelf achter de knoppen om ervaringen te
delen. En met de “allways on” generatie bedoel ik
niet een generatie in termen van leeftijd.
woensdag 23 november 11
9. Een generatie die niet meer op zoek is naar
“vakantie” maar naar een “belevenis”. Waarom
niet een weekendje op en af naar Spanje voor een
wedstrijdje tomatengooien in Buñol?
woensdag 23 november 11
10. Toeristen op zoek naar een leuk hotel in Brugge,
kunnen hun keuze dubbelchecken op Google
Streetview (net vandaag gelanceerd in België).
woensdag 23 november 11
11. Toeristen die nu nog in cyberspace vertoeven,
maar binnenkort misschien écht wel in space.
woensdag 23 november 11
12. Partijen als Groupon, MyTrip, Travelbird, Voyage
Privé, Actievandedag, LivingSocial, ... die nieuw
zijn in de reismarkt. Of je er nu voor of tegen bent.
woensdag 23 november 11
14. De reissector anno 2011 en de komende jaren zal
nooit meer zijn wat het is geweest.
Laat dit Travel 2011 congres een moment zijn om
te leren van elkaar, om inspiratie op te doen en
om samen onze Belgische reissector naar een
volgend niveau te tillen. Wij hebben met dit
congres een platform gecreëerd, aan u om er iets
mee te doen.
Rock the boat! Veel plezier!
woensdag 23 november 11